Lowe's Teams Up with NFL Superstars to Launch 'Earn Your Sunday,' Encouraging Fans to Get Projects Done Before Game Day
Lowe's (NYSE:LOW) has launched its new 'Earn Your Sunday' marketing campaign featuring NFL stars Saquon Barkley, Justin Jefferson, Christian McCaffrey, C.J. Stroud, and Dak Prescott. The campaign, part of Lowe's 7th consecutive year as the NFL's official home improvement partner, encourages fans to complete home projects before game day.
The initiative includes a first-ever Earn Your Sunday Tour for MyLowe's Rewards members, featuring interactive experiences at select Lowe's stores and NFL stadiums during NBC Sunday Night Football® games. Lowe's will also serve as the presenting sponsor of Football Night in America, with the campaign running across national television, digital, and social media platforms throughout the NFL season.
Lowe's (NYSE:LOW) ha lanciato la nuova campagna marketing 'Earn Your Sunday' con le stelle NFL Saquon Barkley, Justin Jefferson, Christian McCaffrey, C.J. Stroud e Dak Prescott. La campagna, che segna il settimo anno consecutivo di Lowe's come partner ufficiale per il miglioramento della casa della NFL, invita i fan a completare i lavori domestici prima del giorno della partita.
L'iniziativa comprende il primo Earn Your Sunday Tour riservato ai membri MyLowe's Rewards, con esperienze interattive presso selezionati negozi Lowe's e stadi NFL durante le trasmissioni di NBC Sunday Night Football®. Lowe's sarà inoltre sponsor principale di Football Night in America, e la campagna sarà diffusa in televisione nazionale, digitale e social per tutta la stagione NFL.
Lowe's (NYSE:LOW) ha lanzado su nueva campaña de marketing 'Earn Your Sunday' con las estrellas de la NFL Saquon Barkley, Justin Jefferson, Christian McCaffrey, C.J. Stroud y Dak Prescott. La campaña, que marca el séptimo año consecutivo de Lowe's como socio oficial de mejoras del hogar de la NFL, anima a los aficionados a terminar los proyectos del hogar antes del día del partido.
La iniciativa incluye la primera Earn Your Sunday Tour para miembros de MyLowe's Rewards, con experiencias interactivas en tiendas seleccionadas de Lowe's y en estadios de la NFL durante los partidos de NBC Sunday Night Football®. Lowe's también será el patrocinador principal de Football Night in America, y la campaña se difundirá en televisión nacional, medios digitales y redes sociales durante toda la temporada de la NFL.
Lowe's (NYSE:LOW)가 NFL 스타 Saquon Barkley, Justin Jefferson, Christian McCaffrey, C.J. Stroud, Dak Prescott를 앞세운 새로운 마케팅 캠페인 'Earn Your Sunday'를 시작했습니다. 이 캠페인은 Lowe's가 NFL의 공식 홈 임프루브먼트 파트너로 7년 연속 활동하는 일환으로, 팬들에게 경기일 전에 집안 공사를 마치도록 권장합니다.
이번 캠페인에는 MyLowe's Rewards 회원을 위한 최초의 Earn Your Sunday Tour가 포함되어 있으며, NBC Sunday Night Football® 경기 기간 동안 일부 Lowe's 매장과 NFL 스타디움에서 인터랙티브 경험을 제공합니다. 또한 Lowe's는 Football Night in America의 타이틀 스폰서로 참여하며, 캠페인은 NFL 시즌 내내 전국 TV, 디지털 및 소셜 미디어를 통해 진행됩니다.
Lowe's (NYSE:LOW) a lancé sa nouvelle campagne marketing 'Earn Your Sunday' mettant en vedette les stars de la NFL Saquon Barkley, Justin Jefferson, Christian McCaffrey, C.J. Stroud et Dak Prescott. La campagne, qui marque la septième année consécutive de Lowe's en tant que partenaire officiel de la NFL pour l'amélioration de l'habitat, encourage les fans à terminer leurs projets maison avant le jour du match.
L'initiative comprend une première Earn Your Sunday Tour destinée aux membres MyLowe's Rewards, proposant des expériences interactives dans certains magasins Lowe's et dans des stades NFL lors des émissions NBC Sunday Night Football®. Lowe's sera également le sponsor principal de Football Night in America, et la campagne sera diffusée à la télévision nationale, sur les plateformes numériques et les réseaux sociaux pendant toute la saison NFL.
Lowe's (NYSE:LOW) hat seine neue Marketingkampagne 'Earn Your Sunday' gestartet, mit NFL-Stars Saquon Barkley, Justin Jefferson, Christian McCaffrey, C.J. Stroud und Dak Prescott. Die Kampagne, Teil von Lowe's siebtem Jahr in Folge als offizieller Heimwerker-Partner der NFL, ermutigt Fans, Heimprojekte vor dem Spieltag abzuschließen.
Die Initiative umfasst die erste Earn Your Sunday Tour für MyLowe's Rewards-Mitglieder, mit interaktiven Angeboten in ausgewählten Lowe's-Filialen und NFL-Stadien während der NBC Sunday Night Football®-Übertragungen. Lowe's wird außerdem als Hauptsponsor von Football Night in America auftreten, und die Kampagne wird während der gesamten NFL-Saison im nationalen Fernsehen, digital und in sozialen Medien zu sehen sein.
- Partnership with NFL extended for 7th consecutive year, maintaining strong brand visibility
- New marketing campaign features high-profile NFL stars including Super Bowl champion Saquon Barkley
- Secured presenting sponsorship of Football Night in America for broader reach
- Launch of new interactive Earn Your Sunday Tour to drive customer engagement
- None.
NFL Stars Saquon Barkley, Justin Jefferson, Christian McCaffrey, C.J. Stroud and Dak Prescott appear in new marketing campaign; Lowe's delivers interactive NFL fan experiences with new Earn Your Sunday Tour
Some of the NFL's most dynamic playmakers headline the campaign, with Super Bowl LIX champion and EA SPORTS™ Madden NFL 26 cover athlete Saquon Barkley and All-Pro Justin Jefferson joining the roster as exciting new additions. They're joined by returning stars Christian McCaffrey, C.J. Stroud and Dak Prescott, inspiring homeowners to connect the pride of a completed home project with the thrill of a hard-fought win on the field. The marketing campaign will debut on national television, digital, and social media platforms beginning Thursday, September 4 and continue airing throughout the NFL season.
Adding to the excitement, Lowe's is hitting the road with the first-ever Earn Your Sunday Tour, an experience exclusive to MyLowe's Rewards members, making stops at Lowe's store locations and stadiums in select markets hosting NBC Sunday Night Football® games throughout the season. The trailer invites fans to immerse themselves in interactive experiences, from testing their skills on EA SPORTS™ Madden NFL 26 to unique photo opportunities, all within a high-energy atmosphere that embodies the excitement of competition and the spirit of gameday. It's designed to remind NFL fans that preparation for game day and home improvement projects are key to a Sunday well spent.
"Rallying behind the shared love and passion fans have for the game and their homes, our continued partnership with the NFL allows us to connect with homeowners of all ages in a way that celebrates both their love of the game and the pride they take in their homes," said Jen Wilson, Lowe's senior vice president and chief marketing officer. "Earn Your Sunday is all about helping fans tackle their projects during the week, so they can kick back and enjoy every moment of NFL Sundays. From quick fixes to major updates, Lowe's has the products, tools and expertise to help fans every step of the way."
This year, Lowe's takes center stage as the presenting sponsor of Football Night in America, connecting with fans each week and extending the Earn Your Sunday campaign's reach well beyond stores and stadiums.
NFL fans can learn more about Lowe's Earn Your Sunday campaign and discover the right products to complete their home improvement projects all season long at Lowes.com/NFL.
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week in the
Media Contact
Amanda Caskey
Lowe's Companies, Inc.
amanda.caskey@lowes.com
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SOURCE Lowe's Companies, Inc.
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