LQR House Announces Upcoming Marketing Partnerships With Saltwater Woody
- Partnership expands LQR House's brand portfolio and service offerings in the spirits industry
- Agreement provides new revenue stream through marketing services
- Collaboration with an innovative, premium rum brand could enhance LQR House's market position
- None.
Insights
LQR House secures marketing deal with craft rum brand Saltwater Woody; minimal financial impact expected without disclosed terms.
LQR House has announced a marketing services agreement with craft rum producer Saltwater Woody starting mid-June 2025. The partnership involves LQR House creating promotional campaigns for Saltwater Woody's rum portfolio on the CWSpirits.com platform.
This deal represents incremental business for LQR House's marketing services division, though the financial terms and projected revenue impact remain undisclosed. The arrangement appears to align with the company's stated strategy of providing marketing solutions to emerging alcohol brands.
While any new business development is positive, this particular partnership with a single craft spirits brand is unlikely to significantly move the needle for LQR House in the near term. The agreement represents a small-scale deal in the highly competitive alcoholic beverage marketing space, where major spirits companies typically command the largest marketing budgets.
Notably, the partnership was facilitated by Twenty20 Beverages, suggesting LQR House is successfully building relationships with brand portfolio companies that could lead to additional client acquisitions. This particular deal reflects LQR House's focus on expanding its services beyond pure e-commerce into brand marketing, potentially providing a more diversified revenue stream.
Without specific financial projections or contract values, investors should view this as a modest business development rather than a transformative partnership. The company appears to be executing its stated business model of marketing niche spirits brands, though the materiality of this specific agreement remains limited based on available information.
MIAMI BEACH, FL / ACCESS Newswire / June 5, 2025 / LQR House Inc. (the "Company" or "LQR House") (NASDAQ:YHC), a niche ecommerce platform specializing in the spirits and beverage industry, is proud to announce a new marketing services agreement with Saltwater Woody, an American rum brand known for its bold flavor and production process, starting in the middle of June 2025.
Under the agreement, Saltwater Woody will engage LQR House to execute a strategic marketing campaign aimed at building brand awareness and driving sales on CWSpirits.com. The campaign will spotlight Saltwater Woody's full portfolio of rums, including Original American Rum, Real Coconut, Real Grapefruit, Real Lemon, and Grilled Pineapple.
According to its representatives, crafted in small batches and infused with real fruit juice and a splash of saltwater, Saltwater Woody stands apart in a saturated category. It's a brand built on authenticity-no artificial flavors, just real ingredients and a refreshing twist that turns every sip into something memorable.
"At LQR House, we're always on the hunt for brands that do things differently," said Sean Dollinger, CEO of LQR House. "In today's world, where everyone's a content creator, we believe brands need to give creators something fresh and exciting to work with-something that cuts through the noise. We believe that Saltwater Woody nails that. From its clean ingredients to its innovative saltwater infusion, in our view, it's exactly the kind of product that creators can get behind and fans can get excited about."
This collaboration is part of LQR House's broader mission to elevate craft and emerging brands by offering customized marketing solutions, including influencer campaigns, SEO optimization, and e-commerce support.
John Ormiston, Partner at Twenty20 Beverages, who facilitated the partnership, added: "At Twenty20, we love aligning with brands that bring something genuinely special to the table-and Saltwater Woody does just that. We're thrilled to see this tailored campaign come to life and are confident it will unlock new opportunities for one of our most exciting brands in the portfolio."
About LQR House Inc.
LQR House intends to become a prominent force in the wine and spirits e-commerce sector, epitomized by its flagship alcohol marketplace, cwspirits.com. This platform seamlessly delivers a diverse range of emerging, premium, and luxury spirits, wines, and champagnes from esteemed retail partners like Country Wine & Spirits. Functioning as a technology-driven hub, LQR House utilizes software, data analytics, and artificial intelligence to elevate consumer experience. CWSpirits.com stands out as the go-to destination for modern, convenience-oriented shoppers, providing a curated selection of alcohol products delivered to homes across the United States. Beyond its role in an e-commerce sector, LQR House is a marketing agency with a specialized focus on the alcohol industry. The Company measures campaign success by directly correlating it with sales on CWSpirits.com, demonstrating a return on investment. Backed by an influential network of around 460 figures in the alcohol space, LQR House strategically drives traffic to CWSpirits.com, enhancing brand visibility. LQR House intends to disrupt the traditional landscape of the alcohol industry, driven by its dedication to providing an unparalleled online purchasing experience and delivering tailored marketing solutions.
Forward-Looking Statements
Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company's current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Shareholders can identify these forward-looking statements by words or phrases such as "may," "will," "expect," "anticipate," "aim," "estimate," "intend," "plan," "believe," "is/are likely to," "potential," "continue" or other similar expressions. Forward-looking statements contained in this press release are made only as of the date of this press release. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations that arise after the date hereof, except as may be required by law. These statements are subject to uncertainties and risks including, but not limited to, the uncertainties related to market conditions, and other factors discussed in the "Risk Factors" section of the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2024, and in other reports and documents that the Company files from time to time with the United States Securities and Exchange Commission (the "SEC"). You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the headings "Risk Factors". Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results described in the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2024, and in other reports and documents that the Company files from time to time with the SEC. Additional factors are discussed in the Company's filings with the SEC, which are available for review at www.sec.gov. References and links to websites have been provided as a convenience, and the information contained on such websites has not been incorporated by reference into this press release.
Investor and Media Contact:
info@lqrhouse.com
SOURCE: LQR House
View the original press release on ACCESS Newswire
FAQ
What is the new marketing partnership between LQR House (NASDAQ:LQR) and Saltwater Woody?
What products will LQR House promote for Saltwater Woody?
What marketing services will LQR House provide to Saltwater Woody?
What makes Saltwater Woody rum unique in the market?
