Lead Real Estate Co., Ltd Announces the Sale of a Planned Hotel, ENT TERRACE TSUKIJI 6 CHOME, Where the Urban Development Project of the Decade in Tokyo is Taking Place
- Strategic location within Tokyo's $6 billion Tsukiji District Development Project area
- Property designed by renowned luxury architectural firm Pro Style Design Office
- Project area includes major infrastructure developments like new subway station and waterfront facilities
- Partnership with major companies including Mitsui Real Estate and Toyota in the broader development
- Small property size with only 8 rooms may limit revenue potential
- Limited land area of 1,016 square feet suggests constrained expansion possibilities
Insights
LRE sells planned hotel in Tokyo's Tsukiji district amid major $6B urban redevelopment project, potentially strengthening near-term financials.
Lead Real Estate has signed a sales contract for its planned ENT TERRACE Tsukiji 6 Chome hotel property, strategically positioning itself within Tokyo's ambitious
The property itself is modest in scale - just eight rooms across nine floors with a relatively small footprint (building area of 6,698 square feet on only 1,016 square feet of land). However, its location within the massive 19-hectare Tsukiji redevelopment zone significantly enhances its strategic value. This project represents one of Tokyo's most substantial urban renewal efforts, involving heavyweights like Mitsui Real Estate, Toyota, and Shimizu Construction.
What makes this particularly noteworthy is the transformation of former industrial/market space into a "waterfront city" with multifunctional facilities capable of hosting 50,000 people, new transportation infrastructure including subway and boat facilities, and premium commercial space. The property's luxury positioning, with architectural design by Pro Style Design Office focusing on high-end finishes, aligns with the upscale direction of the broader development.
For LRE, this transaction likely represents an opportunity to monetize a development project early in its lifecycle. Rather than carrying construction costs and assuming operational risk, they appear to be capitalizing on the property's appreciated value due to its location within this transformative district. This strategy potentially improves near-term liquidity while reducing exposure to construction delays or cost overruns that often plague hotel developments.
TOKYO, June 13, 2025 (GLOBE NEWSWIRE) -- Lead Real Estate Co., Ltd (Nasdaq: LRE) (“LRE” or “the Company”), a Japanese real estate developer of luxury residential properties including single-family homes and condominiums across Tokyo and Kanagawa prefectures and Sapporo, is announcing the signing of a sales contract for its planned hotel, ENT TERRACE Tsukiji 6 Chome.
ENT TERRACE Tsukiji 6 Chome, a planned eight-room extended-stay type hotel located in Tsukiji, Chuō, Tokyo, will be constructed from reinforced concrete and feature nine floors above ground. It is planned to have a building area of 6,698 square feet and a land area of 1,016 square feet.
Interior Renderings of ENT TERRACE Tsukiji 6 Chome
~REAL PRO Series~
The architectural design of this property is supervised by Pro Style Design Office Inc., which has long experience in luxury architectural designs. The company bases its work on the following philosophy: “Total space with a high degree of perfection.”
“In ‘custom-built houses’ and ‘dwelling with shops,’ we create a high-density space by producing facilities, furniture, interior, lighting, art, sound, greenery, using luxury brands to suit the owner's lifestyle in all aspects of clothing, food, housing, and recreation.”
Beautiful View Villa (Left), and Luxury Italian Casa (Right), Produced by Pro Style Design
Tsukiji District Community Development Project
There is an ongoing urban redevelopment initiative undertaken by the Metropolitan Government in the Tsukiji District, known as the “Tsukiji District Community Development Project,” which started in March 2022. It is a large-scale urban renewal project spearheaded by the Tokyo Metropolitan Government, aiming to contribute to the city's growth by maximizing the potential of the Tsukiji area, leveraging its landscape, history and cultural resources. The project aims to transform the Tsukiji area into a “waterfront city” that befits and symbolizes Tokyo, with a view to welcoming people through the routes from the waterways and creating spaces for diverse exchange.
Conceptual Map of the Tsukiji District Community Development Project
Project Overview
- Location: Areas within Tsukiji 5-chome and 6-chome, Chuo District, Tokyo
- Area of Project Site: 19 hectares
- Total Construction Cost: Approximately 6 billion dollars (
$1 =150 JPY) - Participating Companies: 11 companies (Mitsui Real Estate, Toyota Automobile,
Shimizu Construction, Asahi Newspaper and others) - Featured Structures: Multifunctional super facility (capacity for approximately 50,000 people), new subway station, and boat transportation facilities
Location of ENT TERRACE Tsukiji 6 Chome and Project Site Location
*Red Outline: Area subject to the Tsukiji District Community Development Project
*ENT TERRACE Symbol: Hotel Location
About Lead Real Estate Co., Ltd
Lead Real Estate Co., Ltd is a Japanese developer of luxury residential properties, including single-family homes and condominiums, across Tokyo and Kanagawa prefectures and Sapporo. In addition, the Company operates hotels in Tokyo and leases apartment building units to individual customers in Japan and Dallas, Texas.
The Company’s mission is to serve its customers by offering stylish, safe, and luxurious living. The Company’s vision is to adopt the Kaizen (continuous improvement) approach to seek to improve its operations, and to leverage its nationally recognized, award-winning luxury homes and strong market position in the luxury residential property market in Tokyo and Kanagawa prefectures, and Sapporo to create a global transaction platform allowing access to prime Japanese condominiums as well as overseas condominiums, including in the U.S. and Hong Kong.
For more information, please visit the Company’s website at https://www.lead-real.co.jp/en/.
Forward-looking Statements
Statements in this press release about future expectations, plans and prospects, as well as any other statements regarding matters that are not historical facts, may constitute "forward-looking statements" within the meaning of The Private Securities Litigation Reform Act of 1995. The words "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "should," "target," "will," "would" and similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. Actual results may differ materially from those indicated by such forward-looking statements as a result of various important factors, including: the uncertainties related to market conditions and other factors that may affect its future results in the Company's registration statement and in its other filings with the U.S. Securities and Exchange Commission. Any forward-looking statements contained in this press release speak only as of the date hereof, and the Company specifically disclaims any obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.
Contact Information:
For Media and Investor Relations
Daisuke Takahashi
Chief Financial Officer
Lead Real Estate Co., Ltd
d-takahashi@lead-real.co.jp
+81 3-5784-5127
Skyline Corporate Communications Group, LLC
Scott Powell, President
1177 Avenue of the Americas, 5th Floor
New York, NY 10036
Office: (646) 893-5835
Email: info@skylineccg.com
Attachments
- Interior Renderings of ENT TERRACE Tsukiji 6 Chome (1)
- Interior Renderings of ENT TERRACE Tsukiji 6 Chome (2)
- Beautiful View Villa (Left) Produced by Pro Style Design
- Luxury Italian Casa (Right), Produced by Pro Style Design
- Conceptual Map of the Tsukiji District Community Development Project
- Location of ENT TERRACE Tsukiji 6 Chome and Project Site Location
FAQ
What is the size and capacity of LRE's new ENT TERRACE Tsukiji 6 Chome hotel?
What is the total investment value of the Tsukiji District Development Project where LRE's hotel is located?
Which major companies are involved in the Tsukiji District Development Project with LRE?
What is the scope of the Tsukiji District Community Development Project?
Who is designing LRE's ENT TERRACE Tsukiji 6 Chome hotel?
