New Era of Golf: Self Care and Solo-Play Are Shaping the Next Generation of Golfers, Lightspeed Research Shows
Rhea-AI Summary
Lightspeed Commerce (NYSE: LSPD) has released new research showing significant shifts in golf participation among younger generations. The survey of over 700 American and Canadian golfers reveals that Gen Z and Millennials are approaching golf differently than previous generations, focusing on self-care and solo play.
Key findings include: 51% of Gen Z golfers prioritize mental health and self-care as their primary motivation to play; 76% of Gen Z and 84% of Millennial players show interest in solo rounds; and 68% of Gen Z and 62% of Millennials regularly visit golf entertainment venues. The research highlights how younger players are transforming traditional golf culture through technology-driven experiences and a focus on personal well-being.
Positive
- Strong adoption rates among younger demographics indicate potential market growth
- High engagement with entertainment venues (68% Gen Z, 62% Millennials) suggests successful market diversification
- Strong interest in solo play (76% Gen Z, 84% Millennials) indicates expanding market opportunities
Negative
- None.
News Market Reaction – LSPD
On the day this news was published, LSPD gained 0.67%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Gen Z and Millennials embrace golf for self-care and solo play while redefining the sport through entertainment venues.
Lightspeed surveyed over 700 American and Canadian golfers revealing that while golf has long been a space traditionally known for relaxation and social connection, Gen Z and Millennial players are increasingly combining personal well-being with technology-driven experiences.
"Golf is evolving into more than just a sport—it's becoming a space for self-care, community, and connection for younger generations," said JD Saint-Martin, President at Lightspeed. "The way Gen Z and Millennials engage with the game is different from previous generations—they seek intentional experiences, whether through solo play or tech-enabled convenience. By embracing these trends, operators can unlock new revenue streams, foster brand loyalty, and have a unique chance to inspire the next generation of players."
Mental Health and Self-Care Lead Motivations for Younger Golfers
Lightspeed's survey findings show that personal well-being is a key motivator for golfers across age groups:
51% of Gen Z golfers rank mental health and self-care as their top reason to play, alongside social activity and time spent outdoors in nature.53% of Millennials cite time outdoors in nature as their leading motivator, alongside social activity and mental health and self-care.65% of Gen X and Boomers value time outdoors in nature most, alongside physical fitness and social activity.
Golf's role as a personal escape highlights its unique ability to combine self-care with connection to nature—resonating strongly with younger generations looking to disconnect and fully immerse themselves in the game.
Golfing Solo: A Growing Trend Among Gen Z and Millennials
Solo golf is emerging as a significant trend, particularly among Gen Z and younger Millennials, who seek out golf as a personal and focused activity:
76% of Gen Z golfers and84% of Millennial players expressed interest in playing solo rounds.29% of Gen Z players and21% of Millennials always or primarily seek out solo tee times or as a single.
This shift demonstrates how younger generations are approaching golf not only as a social sport but also as a mindful, individual activity for personal well-being.
Entertainment Venues Reshape Golf for Younger Audiences
Tech-driven entertainment venues like Topgolf and Drive Shack are redefining the golf experience for younger players:
68% of Gen Z and62% of Millennials visit golf entertainment venues regularly.- Younger players cite the casual, social atmosphere and laid-back environment as key appeals.
These venues can create accessible, fun golf experiences that blend technology, entertainment, and community—attracting younger generations who are reshaping the sport's future.
A New Era for Golf
Lightspeed's survey reveals that while golf is consistently valued for reasons related to personal well-being, younger generations are reshaping how they engage with the sport. Gen Z and Millennials are driving trends like solo play as a personal retreat and the rise of tech-driven entertainment venues as a social experience.
Lightspeed powers the world's best businesses in Golf; including Founders Group International, Landscapes Golf Management, KemperSports, The Park West Palm, The Sea Pines Resort, Cape Kidnappers and Advance Golf Partners.
Dive into the transformative features of Lightspeed Golf on our website.
About Lightspeed
Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional omnichannel customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.
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Forward-Looking Statements
This news release may include forward-looking information and forward-looking statements within the meaning of applicable securities laws ("forward-looking statements"). Forward-looking statements are statements that are predictive in nature, depend upon or refer to future events or conditions and are identified by words such as "will", "expects", "anticipates", "intends", "plans", "believes", "estimates" or similar expressions concerning matters that are not historical facts. Such statements are based on current expectations of Lightspeed's management and inherently involve numerous risks and uncertainties, known and unknown, including economic factors. A number of risks, uncertainties and other factors may cause actual results to differ materially from the forward-looking statements contained in this news release, including, among other factors, those risk factors identified in our most recent Management's Discussion and Analysis of Financial Condition and Results of Operations, under "Risk Factors" in our most recent Annual Information Form, and in our other filings with the Canadian securities regulatory authorities and the
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SOURCE Lightspeed Commerce Inc.
FAQ
What percentage of Gen Z golfers play golf for mental health according to Lightspeed's 2024 survey?
How many Millennials are interested in playing solo golf rounds according to LSPD's research?
What percentage of Gen Z visits golf entertainment venues regularly based on LSPD's survey?
How many American and Canadian golfers participated in Lightspeed's 2024 golf survey?
What percentage of Millennials primarily seek solo tee times according to LSPD's findings?
