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Liberated Syndication Inc. ("Libsyn") (LSYN) is regularly featured in news coverage for its activities as a podcast hosting platform and advertising marketplace. Company announcements highlight new partnerships, acquisitions, and advertising rate updates that reflect how Libsyn positions itself within the podcasting and digital audio ecosystem.
Recent news releases describe exclusive hosting and advertising deals with notable podcasts. Examples include an exclusive hosting and advertising partnership with Girls Next Level, a pop culture podcast hosted by Holly Madison and Bridget Marquardt, and an exclusive multi-year advertising partnership with Tosh Show, the podcast and YouTube series hosted by comedian Daniel Tosh. In these announcements, Libsyn emphasizes the role of its Libsyn Ads platform in helping brands target podcast audiences and helping creators monetize their shows.
Libsyn’s news flow also covers developments in its AdvertiseCast marketplace. The company has announced exclusive partnerships with podcasts such as The Gist, The Shawn Ryan Show, Blind Landing, and Verified, and has reported monthly podcast advertising rates based on actual sales data across thousands of shows. These updates provide insight into cost-per-thousand pricing trends for 60-second podcast ad spots and illustrate how Libsyn presents the evolution of podcast advertising demand.
In addition, Libsyn has issued news about corporate actions, including equity financing and the acquisition and integration of Podcast Ad Reps LLC (PAR) into AdvertiseCast. For investors, creators, and advertisers, the LSYN news page offers a centralized view of how Libsyn describes its growth, partnerships, and marketplace activity in the podcasting sector.
Liberated Syndication (LSYN) has announced a partnership with JioSaavn, India's leading music streaming service, which boasts over 100 million monthly active users. This collaboration enhances Libsyn's distribution capabilities by integrating over 75,000 podcasts on the JioSaavn platform, significantly increasing exposure for creators. The partnership is positioned to fuel growth in podcasting, especially in India, the third-largest podcasting market globally. Libsyn continues to support podcast creators with tools for growth and monetization.
Liberated Syndication Inc. (OTCQB:LSYN) announced its recognition as a leader in the podcast industry by being featured in two prestigious lists. The company was named one of Techradar's Best Podcast Hosting Providers of 2021 and awarded Best Podcast Publisher at the Quill Podcast Awards 2021. Techradar highlighted Libsyn's unlimited bandwidth and monetization features, while the Quill Awards recognized its excellence endorsed by industry leaders. Libsyn has supported over 75,000 podcasts and delivered over 6 billion downloads in 2020, affirming its position in the podcasting market.
On June 7, 2021, Liberated Syndication (OTCQB:LSYN) completed a $30 million acquisition of AdvertiseCast, LLC, enhancing its position in the podcasting industry. The deal includes $18 million in cash, $10 million in Libsyn shares, and a $2 million earn-out. AdvertiseCast, a leading podcast advertising company founded in 2016, experienced a 45% revenue growth in 2020, reaching approximately $12 million. The merger aims to combine Libsyn's 75,000 podcasts with AdvertiseCast's advertising capabilities, creating new revenue opportunities for podcasters and advertisers alike.
Liberated Syndication (OTCQB:LSYN) has completed its acquisition of AdvertiseCast for $30 million, with $18 million in cash, $10 million in Libsyn shares, and a $2 million earn-out. This strategic move aims to enhance Libsyn's podcast advertising capabilities and drive monetization solutions for independent podcasters. AdvertiseCast's co-founders will remain with the company in key roles. Additionally, Libsyn secured $25 million in a private placement to support growth. The partnership is expected to benefit both companies and leverage industry growth in podcast advertising, projected to reach $2 billion by 2023.
Liberated Syndication Inc. (OTC:LSYN) has announced the acquisition of Glow, a podcast monetization platform enabling podcasters to create membership programs and generate listener-supported revenue. This integration will enhance Libsyn's services for over 75,000 podcasts, allowing podcasters to charge for premium content, accept secure payments, and receive listener donations. Libsyn aims to empower podcasters and strengthen monetization efforts, with new offerings expected in the coming months. Glow's existing customers can continue to utilize its services regardless of their hosting platform.
Liberated Syndication (OTCQB:LSYN) has announced a definitive agreement to acquire AdvertiseCast, a leading podcast advertising company, for up to $30 million. The transaction includes $18 million in cash, $10 million in newly issued shares, and a $2 million earn-out. This acquisition aims to enhance revenue opportunities for Libsyn's 75,000 podcast creators. AdvertiseCast's self-serve marketplace has seen rapid growth, generating approximately $12 million in revenue in 2020, up 45% year-over-year. Libsyn has secured $25 million in funding to facilitate this acquisition.
Liberated Syndication Inc. (OTCQB:LSYN) announced a partnership with Samsung to integrate podcasts into the Samsung Free application under the 'Listen' tab. This feature will be available starting today for compatible Galaxy devices such as S21, S20, Note20, S10, and Note10 in the U.S. Libsyn's over 75,000 podcasters can add their shows, enhancing visibility and audience reach. With podcast listeners expected to exceed 160 million in the U.S. by 2023, this partnership aims to capitalize on the growing popularity of podcasts.
Liberated Syndication (OTCQB:LSYN) appointed Douglas Woodrum to its Board of Directors, effective March 16, 2021. Woodrum, with extensive financial and media industry experience, brings a wealth of expertise, including roles as CFO at CNET Networks and ChinaCast Education. His appointment is expected to bolster the company's financial oversight and support growth strategies. Libsyn, a leader in podcast hosting since 2004, reported over 6.2 billion downloads in 2019 and hosts more than 75,000 podcasts, indicating strong market presence.
Liberated Syndication Inc. (OTCQB:LSYN) has announced its acquisition of Auxbus, a podcast-creation software platform, although the financial details remain undisclosed. Auxbus aims to simplify podcast creation for users of all skill levels through its proprietary technology, enabling quick production of professional-quality content. The platform offers a range of features, such as recording tools, automatic episode assembly, and sound leveling. The acquisition is expected to enhance Libsyn’s offerings and facilitate integration of Auxbus’s capabilities into its services, further supporting podcasters.
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