Life Time Announces Groundbreaking Singles Pickleball Tournament in October - LT Open - with $250,000 Prize Purse

Rhea-AI Summary

Life Time (NYSE: LTH) has announced the inaugural LT Open, a groundbreaking singles pickleball tournament with a $250,000 prize purse, scheduled for October 11-19, 2025, at Life Time Peachtree Corners in Atlanta. The tournament will feature elite players competing for a $50,000 grand prize for both male and female champions.

The finals will be broadcast live on ESPN2 on October 19th. The event highlights Life Time's significant presence in pickleball, operating over 800 dedicated courts across North America. The announcement comes as pickleball participation reached 19.8 million Americans in 2024, showing a 45.8% year-over-year increase and a 311% growth over three years.

Positive

• Significant prize purse of $250,000 with $50,000 grand prizes for winners
• ESPN2 broadcast coverage increasing visibility and brand exposure
• Strategic partnership with major brands like JOOLA and Tyrol
• Leveraging growing market with 19.8M participants, up 45.8% YoY

Negative

• None.

News Market Reaction

+0.03%

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+0.03% News Effect

On the day this news was published, LTH gained 0.03%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

New tournament at Life Time Peachtree Corners in Atlanta features grand prize of $50,000 for top male and female

CHANHASSEN, Minn., July 22, 2025 /PRNewswire/ -- Life Time (NYSE: LTH), a leading owner and operator of more than 800 dedicated pickleball courts across North America, today announced its inaugural pickleball tournament, the LT Open. Dedicated to elevating singles play in the sport, the tournament will take place from October 11-19 at Life Time Peachtree Corners in Atlanta.

The LT Open will feature both men and women elite players competing in separate qualifier brackets starting Oct. 11, with 16 men and women advancing to the championship bracket. Pickleball fans can view the finals live on Sunday, October 19th from 3 to 5 p.m. ET. on ESPN2 when the male and female champions will each claim a $50,000 grand prize.

"The LT Open is a defining moment in competitive singles pickleball for players and spectators and continues to reinforce Life Time's commitment to growing the sport through our clubs, courts and the unique experiences we create," said Bahram Akradi, Life Time Founder, Chairman and CEO. "Just as the US Open for tennis has become a part of our culture every year, we believe the LT Open will be the new gold-standard for singles pickleball play with incredible energy, fan experiences and significant prizes for the top male and female winners."

"Not only has Life Time Peachtree Corners been one of our most beloved host venues on the PPA Tour and in Major League Pickleball, but Life Time as an organization has been an amazing partner and incredibly influential in growing the sport of pickleball across the country," said Connor Pardoe, CEO of the United Pickleball Association (UPA), which includes the PPA Tour and Major League Pickleball. "The LT Open will undoubtedly be a pillar of the pickleball calendar, and we are excited to open the opportunity for UPA players to compete in the event. It will be a fantastic tournament for players to challenge themselves against some of the best pickleball athletes in the world."

For more information and to register, visit the LT Open website. A benefit for Life Time members is complimentary grounds access to watch the event.

According to the Sports and Fitness Industry Association, in 2024, 19.8 million Americans participated in pickleball, representing a 45.8% increase from the 2023 figure and a 311% increase from three years prior. With a commitment to growing the game, Life Time has built a dominant presence in the sport, including:

• Becoming a leading operator of indoor and outdoor courts in North America.
• Launching the LT Pro 48 Pickleball, a ball designed for durability and consistent speed and bounce, available in all Life Time pro shops and on pickleball central.
• Released 70 instructional videos on the complimentary Life Time app featuring elite pickleball players Ben and Collin Johns.

As a cornerstone partner of Life Time Pickleball, JOOLA has expanded its role as the official pickleball paddle of the LT Open. Tyrol has also joined the LT Open lineup as the official footwear partner, rounding out the tournament's elite roster of performance brands.

Life Time Pickleball b-roll available for download here. 

For more information about Life Time Pickleball and to find courts near you, please visit the Life Time location page. You can also follow Life Time Pickleball on Instagram.

For more information about Life Time, visit www.lifetime.life or follow on social media at Facebook, Instagram and LinkedIn.

About Life Time
Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of more than 180 athletic country clubs across the United States and Canada, the complimentary, comprehensive Life Time app and nearly 30 of the most iconic athletic events in the country. The health and wellness pioneer uniquely serves people 90 days to 90+ years old through its healthy living, healthy aging, healthy entertainment communities and ecosystem, along with a range of healthy way of life programs and information, and highly trusted LTH nutritional supplements and products. Life Time was recently certified as a Great Place to Work^®, reinforcing its commitment to fostering an exceptional workplace culture on behalf of its more than 43,000 dedicated team members.

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SOURCE Life Time, Inc.

FAQ

What is the prize money for the Life Time LT Open Pickleball Tournament 2025?

The LT Open features a $250,000 total prize purse, with male and female champions each receiving a $50,000 grand prize.

When and where will the 2025 LT Open Pickleball Tournament be held?

The tournament will be held from October 11-19, 2025 at Life Time Peachtree Corners in Atlanta, with finals airing on ESPN2 on October 19th from 3 to 5 p.m. ET.

How many pickleball courts does Life Time (NYSE: LTH) operate?

Life Time operates more than 800 dedicated pickleball courts across North America, making it a leading operator of indoor and outdoor courts.

How much has pickleball participation grown according to the Life Time announcement?

Pickleball participation reached 19.8 million Americans in 2024, representing a 45.8% increase from 2023 and a 311% increase over three years.

Can Life Time members attend the LT Open Pickleball Tournament?

Yes, Life Time members receive complimentary grounds access to watch the event.