Life Time Files Patent, Announces The Ultimate Pickleball
Rhea-AI Summary
Life Time, a leader in the rapidly growing sport of pickleball, has filed a patent for The Ultimate Pickleball. Designed by Life Time Founder, CEO, and Chairman Bahram Akradi, this new ball aims to address issues of inconsistent speed, bounce, and durability in existing pickleballs. The patent-pending ball will be unveiled on August 19 at Life Time's PENN 1 in New York City, featuring tennis legend Andre Agassi.
The Ultimate Pickleball will debut exclusively in Life Time clubs and be used in all Pickleball Classic tournaments. Later, it will be available for sale at Life Time's racquet sports pro shops and online. Life Time continues to expand its pickleball offerings, with over 700 permanent courts across its locations and partnerships with major leagues like MLP and PPA.
AI-generated analysis. Not financial advice.
Positive
- Filing of patent for The Ultimate Pickleball, potentially creating a new revenue stream
- Expansion of pickleball offerings with over 700 permanent courts across locations
- Partnerships with major leagues like Major League Pickleball (MLP) and Professional Pickleball Association (PPA)
- Appointment of Andre Agassi as inaugural chair of the Life Time Pickleball and Tennis Board
- Launch of instructional pickleball videos by professional players on Life Time's digital app
Negative
- None.
News Market Reaction – LTH
On the day this news was published, LTH gained 0.88%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Life Time Founder, Chairman and CEO spearheads new ball for better play, consistency and durability
Pickleballs currently on the market often play too slow or the faster balls preferred by pros and higher-end players are inconsistent in bounce and have significant issues with durability. As an avid pickleball player and engineer, Life Time Founder, CEO and Chairman, Bahram Akradi, collaborated with his team to design a new pickleball with features to address these issues.
"Life Time has elevated the game of pickleball since 2021 and rapidly grown the number of courts we offer across
LT – The Ultimate Pickleball has undergone trials by some of the best players within and outside of Life Time. It will debut exclusively in Life Time clubs later this month and be used at all Pickleball Classic tournaments. Later, the ball will be available for sale at Life Time's racquet sports pro shops and online at LT Shop.
With more than 700 permanent pickleball courts across its locations, Life Time serves thousands of members and guests at its clubs, hosting multiple Major League Pickleball (MLP) and Professional Pickleball Association (PPA) tournaments nationwide, as well as its own spring and fall Pickleball Classic tournaments for members. The recent appointment of Andre Agassi as the inaugural chair of the Life Time Pickleball and Tennis Board further highlights Life Time's commitment to expanding access, enhancing programming, and building community within the sport.
On August 19, Life Time will welcome Agassi and other top pickleball pros and other athletes for an evening of exhibition-style play and other category-defining announcements with its partner JOOLA. The event will also be livestreamed on its complimentary digital app.
Life Time recently launched instructional pickleball videos by professional players Ben and Collin Johns available on its complimentary digital app. For more information on Life Time and Life Time Pickleball, please visit www.lifetime.life.
About Life Time
Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of more than 170 athletic country clubs across
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SOURCE Life Time, Inc.