Life Time Hosting National Livestream Pickleball Event with Andre Agassi on Monday, Aug 19 at 6:30pm ET Via Complimentary Life Time App
Rhea-AI Summary
Life Time (NYSE: LTH) is hosting a national livestream pickleball event featuring tennis icon Andre Agassi on Monday, Aug. 19 at 6:30pm ET. The event, taking place at Life Time PENN 1 in New York City, will be accessible to everyone via the complimentary Life Time digital app. This marks the company's first livestreamed pickleball event, with more planned for the future.
The exhibition play will include top-rated pros and celebrities, all mic'd up for an engaging experience. Life Time Founder, Chairman and CEO Bahram Akradi will debut the new LT – The Ultimate Pickleball, and JOOLA will make a significant announcement. The event highlights Life Time's commitment to expanding digital offerings and promoting racquet sports, including Agassi's role as chair of the Life Time Pickleball and Tennis Board.
Positive
- Life Time is expanding its digital offerings with the first livestreamed pickleball event
- Partnership with tennis icon Andre Agassi as chair of the Life Time Pickleball and Tennis Board
- Launch of new product: LT – The Ultimate Pickleball
- Expansion of digital content with 70 instructional pickleball videos on the Life Time app
Negative
- None.
News Market Reaction – LTH
In the trading session that priced this news, LTH gained 2.42%, reflecting a moderate positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Live from Life Time PENN 1 in NYC, everyone can tune in for pickleball play with top players using new LT – The Ultimate Pickleball
The event, happening at 6:30pm ET, is the company's first livestreamed pickleball event with more planned in the future. In addition to Agassi, top-rated pros Brooke Buckner, Kate Fahey and Ryan Sherry, along with tennis and pickleball player Genie Bouchard, former NBA star Kris Humphries and Life Time Founder, Chairman and CEO Bahram Akradi will all be taking the court for exhibition play. All players will be mic'd up to create a fun and engaging experience for guests whether in person or attending virtually.
To kick off the event, Akradi will officially debut its new LT – The Ultimate Pickleball and JOOLA, the official pickleball paddle partner of Life Time, will make a landmark announcement for the brand.
"Tonight, our Life Time App is creating a new and special way to experience live pickleball events from our iconic destination in the heart of
In 2021, Life Time launched live-streamed group fitness classes from multiple clubs across the country on its digital app. Today, more than 150 live classes are streamed weekly across its Class Collection portfolio including barre, cardio, cycle, dance, intervals, Pilates, strength, yoga and more. In addition to classes, the complimentary app features a variety of meditation experiences, targeted strength, performance and nutrition coaching programs, a library of health and wellness information, and its LT Shop with proprietary supplements, apparel and wellness products.
Life Time has been making waves in the racquet sports world, recently naming Agassi as the inaugural chair of the Life Time Pickleball and Tennis Board with the goal of expanding access, enhancing programming and building community. His involvement underscores Life Time's dedication to fostering the continued growth of racquet sports, including pickleball partnerships with elite players like Ben and Collin Johns, who have now teamed up to create a series of 70 instructional videos available exclusively through the Life Time digital app.
To watch the livestream, anyone can download the app in the Apple or Google stores and tune in automatically. It will begin at 6:30pm ET. For more information on Life Time Digital, visit https://www.lifetime.life/digital-app. For more information about Life Time, visit www.lifetime.life or follow on social media at Facebook, Instagram and LinkedIn.
About Life Time
Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of more than 170 athletic country clubs across
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SOURCE Life Time, Inc.