Life Time Opens Ninth Atlanta-Area Athletic Country Club on August 8, Transforming Former Concourse Athletic Club into Life Time Perimeter
Rhea-AI Summary
Life Time (NYSE:LTH) has announced the opening of its ninth Atlanta-area location, Life Time Perimeter, transforming the former Concourse Athletic Club into a modern 79,000-square-foot athletic country club. Located between Sandy Springs' King & Queen towers, the facility represents a multi-million-dollar renovation project.
The three-story facility features extensive amenities including eight pickleball courts, five tennis courts, multiple swimming pools, and specialized fitness areas. The club offers over 100 weekly classes, executive-style dressing rooms, a coworking space, and a Kids Academy. Operating hours are 4:00 a.m. to midnight on weekdays and 6:00 a.m. to 11:00 p.m. on weekends.
Positive
- Strategic expansion with ninth location in Atlanta market shows strong regional growth
- Comprehensive amenities including pickleball courts, tennis courts, pools, and fitness studios indicate strong competitive positioning
- Prime location between major business towers with easy access to affluent communities suggests strong potential membership base
Negative
- Multi-million-dollar renovation investment could impact short-term financials
- Extended operating hours may lead to higher operational costs
News Market Reaction – LTH
In the Aug 8 session, LTH declined 1.42%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Multi-million-dollar renovation delivers all-encompassing health and wellness experience for
working professionals and families to iconic location
Life Time has completely transformed the former Concourse Athletic Club into a modern, three-story athletic country club that caters to the growing needs of health-conscious professionals, couples and active families. With abundant natural light, an open-concept design and expansive indoor and outdoor amenities, Life Time Perimeter is designed for everyone seeking to prioritize wellbeing, productivity and community.
"Life Time Perimeter is another strategic addition to our
Covering three acres along Interstate 285 and
Highlights include:
- Eight outdoor pickleball courts and five tennis courts (four clay and one hard).
- Five-lane lap and leisure pools in a beach club-style style setting with lounge seating and snack bar.
- Indoor lap pool, four squash courts and running/walking track.
- Four boutique studios for barre, group fitness, hot and traditional yoga and Pilates, along with dedicated spaces for Signature Group Training programs, Alpha, GTX and UltraFit. Overall, more than 100 classes will be offered weekly.
- Expansive fitness floor with best-in-class cardio equipment, resistance-training machines and free weights.
- A dedicated recovery space for stretching, innovative water massage and cold therapy chairs, whole body compression technology, percussion devices, metabolic testing, nutrition coaching and more.
- Luxurious executive-style dressing rooms, coed hydrotherapy suite with cold plunge, whirlpool, two steam rooms, sauna and infrared saunas.
- Life Time Work Club Lounge for calls, meetings and remote work.
- Kids Academy with a built-in infant room, toddler area and language arts studio.
- LifeCafe offering nutritious meals and shakes along with a juice bar.
Life Time Perimeter joins a growing list of
Open to members Monday through Friday, from 4:00 a.m. to midnight, and Saturday and Sunday, between 6:00 a.m. and 11:00 p.m., Life Time Perimeter is located at 8 Concourse Parkway,
People interested in membership can visit Life Time Perimeter's website or call 770-743-3600.
Images can be found here and video here.
For more information about Life Time, visit www.lifetime.life or follow on social media at Facebook, Instagram and LinkedIn. For the latest Life Time locations coming soon, click here.
About Life Time
Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of 185 athletic country clubs across the United States and Canada, the complimentary, comprehensive Life Time app and nearly 30 of the most iconic athletic events in the country. The health and wellness pioneer uniquely serves people 90 days to 90+ years old through its healthy living, healthy aging, healthy entertainment communities and ecosystem, along with a range of healthy way of life programs and information, and highly trusted LTH nutritional supplements and products. Life Time was recently certified as a Great Place to Work®, reinforcing its commitment to fostering an exceptional workplace culture on behalf of its more than 49,000 dedicated team members.
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SOURCE Life Time, Inc.