Life Time Teams up with Ben and Collin Johns, and Pickleball 360, to Deliver Educational Pickleball Video Series

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Life Time partners with Ben and Collin Johns and Pickleball 360 to offer a series of 70 instructional videos on the Life Time app, catering to players of all levels. The collaboration aims to enhance the skills of pickleball enthusiasts, aligning with the National Pickleball Month in April. With the increasing popularity of pickleball, Life Time continues to expand its presence in the sport, boasting over 635 permanent courts nationwide.

70 instructional videos from game basics to advanced techniques now available for rapidly growing base of Life Time members on the Life Time app   

CHANHASSEN, Minn., April 16, 2024 /PRNewswire/ -- Life Time (NYSE: LTH), the nation's largest provider of pickleball courts, programming and leagues, today announced it has teamed up with pickleball pros Ben and Collin Johns to provide members from beginner to advanced a series of 70 instructional videos to help take their game to the next level.

Lining up with April being National Pickleball Month and now available on the Life Time app, the videos will help pickleball players of all ages and abilities. Each features demonstrations by Ben and Collin, including:

• Basic pickleball orientation and rules
• Warmups and practice drills
• Singles and doubles dynamics
• Key play movements
• Advanced techniques

"We're thrilled to team up with Ben and Collin as we serve our growing membership engaging in this incredible sport," said RJ Singh, Life Time's Chief Digital Officer and Leader of Life Time Racquet Sports. "In keeping with our member point of view commitment, these videos will help everyone, including those who've never picked up a paddle, to advanced players looking to improve their tournament play and grow to the elite level."

"Life Time has taken pickleball by storm. I've had the privilege to play at several of its athletic country clubs and the Rancho San Clemente club is my absolute favorite venue," said Ben Johns. "We couldn't be more excited to partner with Life Time as the elite pickleball provider."

Life Time launched its pickleball presence in 2021 and now has more than 635 permanent courts nationwide. Life Time is the largest owner and operator of both pickleball and tennis courts. It also recently named tennis legend Andre Agassi as its inaugural chair of the Life Time Pickleball and Tennis board.

Pickleball participation shows no signs of slowing down. A 2023 APP Pickleball Participation Report says that 36.5 million people have played pickleball at least over the last year. On its courts, Life Time saw a 51% growth of pickleball players in 2023.

You can also learn more on world-champion pickleball player Ben John's in this Experience Life article.

About Life Time®
Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of more than 170 athletic country clubs across the United States and Canada. The Company's healthy way of life communities and ecosystem address all aspects of healthy living, healthy aging and healthy entertainment for people 90 days to 90+ years old. Supported by a team of more than 37,000 dedicated professionals, Life Time is committed to providing the best programs and experiences through its clubs, iconic athletic events and comprehensive digital platform.

 

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SOURCE Life Time, Inc.

FAQ

What is the collaboration between Life Time and Ben and Collin Johns about?

Life Time has partnered with Ben and Collin Johns, along with Pickleball 360, to provide a series of 70 instructional videos on the Life Time app for pickleball players of all levels.

How many permanent courts does Life Time have for pickleball?

Life Time currently has over 635 permanent courts nationwide for pickleball, making it the largest owner and operator of pickleball and tennis courts.

Who is the inaugural chair of the Life Time Pickleball and Tennis board?

Tennis legend Andre Agassi has been named as the inaugural chair of the Life Time Pickleball and Tennis board.

What was the growth percentage of pickleball players on Life Time's courts in 2023?

Life Time saw a 51% growth in pickleball players on its courts in 2023, reflecting the increasing popularity of the sport.

What does the 2023 APP Pickleball Participation Report indicate about pickleball participation?

According to the 2023 APP Pickleball Participation Report, 36.5 million people have played pickleball in the last year, showcasing the widespread appeal of the sport.

Where can you find more information about Ben Johns?

You can find more information about world-champion pickleball player Ben Johns in an Experience Life article.