Sports.com Accelerates Brand Exposure at This Weekend’s 2025 Indy 500 with Sponsorship Deal Featuring Driver Louis Foster, Car No. 45
Sports.com (NASDAQ: LTRY), a Lottery.com brand, announces a partnership with rising motorsport star Louis Foster for the 2025 Indy 500. Foster, the 2024 Indy NXT Champion and 2022 Indy Pro 2000 Champion, will debut at the iconic race wearing a Sports.com-branded helmet while driving the No. 45 car for Rahal Letterman Lanigan Racing.
The 21-year-old driver has qualified 20th and will start from Row 7 in his first Indy 500 appearance. Foster brings an impressive record of 40 career wins and 88 podiums across 189 races. This partnership represents Sports.com's strategic expansion into elite motorsport, aiming to enhance brand recognition and drive shareholder value through high-impact exposure at one of racing's most prestigious events.
Sports.com (NASDAQ: LTRY), un marchio di Lottery.com, annuncia una partnership con la promessa del motorsport Louis Foster per la Indy 500 del 2025. Foster, campione Indy NXT 2024 e campione Indy Pro 2000 2022, farà il suo debutto nella leggendaria gara indossando un casco brandizzato Sports.com mentre guida la vettura numero 45 per Rahal Letterman Lanigan Racing.
Il pilota di 21 anni si è qualificato 20° e partirà dalla settima fila alla sua prima partecipazione alla Indy 500. Foster vanta un impressionante palmarès con 40 vittorie in carriera e 88 podi in 189 gare. Questa collaborazione rappresenta l'espansione strategica di Sports.com nel motorsport d'élite, con l'obiettivo di aumentare la visibilità del marchio e creare valore per gli azionisti tramite un'esposizione di alto impatto in uno degli eventi più prestigiosi del mondo delle corse.
Sports.com (NASDAQ: LTRY), una marca de Lottery.com, anuncia una asociación con la estrella emergente del automovilismo Louis Foster para las Indy 500 de 2025. Foster, campeón de Indy NXT 2024 y campeón de Indy Pro 2000 2022, debutará en esta icónica carrera con un casco con la marca Sports.com mientras conduce el auto número 45 para Rahal Letterman Lanigan Racing.
El piloto de 21 años se clasificó en el puesto 20 y comenzará desde la fila 7 en su primera aparición en las Indy 500. Foster cuenta con un impresionante récord de 40 victorias en su carrera y 88 podios en 189 carreras. Esta asociación representa la expansión estratégica de Sports.com en el automovilismo de élite, con el objetivo de aumentar el reconocimiento de la marca y generar valor para los accionistas mediante una exposición de alto impacto en uno de los eventos más prestigiosos del automovilismo.
Sports.com (NASDAQ: LTRY)는 Lottery.com 브랜드로서 떠오르는 모터스포츠 스타 루이스 포스터와 2025년 인디 500 대회를 위한 파트너십을 발표했습니다. 2024년 인디 NXT 챔피언이자 2022년 인디 프로 2000 챔피언인 포스터는 Sports.com 브랜드 헬멧을 착용하고 Rahal Letterman Lanigan Racing 소속 45번 차량을 운전하며 상징적인 레이스에 데뷔합니다.
21세의 젊은 드라이버는 예선에서 20위를 기록했으며 인디 500 첫 출전에 7번째 행에서 출발합니다. 포스터는 총 189경기에서 40승과 88번의 포디움 기록을 보유하고 있습니다. 이번 파트너십은 Sports.com의 엘리트 모터스포츠 분야로의 전략적 확장을 의미하며, 브랜드 인지도를 높이고 주주 가치를 극대화하기 위해 모터스포츠에서 가장 권위 있는 이벤트 중 하나에서 높은 노출 효과를 노립니다.
Sports.com (NASDAQ : LTRY), une marque de Lottery.com, annonce un partenariat avec la star montante du sport automobile Louis Foster pour l'Indy 500 de 2025. Foster, champion Indy NXT 2024 et champion Indy Pro 2000 2022, fera ses débuts lors de cette course emblématique en portant un casque aux couleurs de Sports.com, au volant de la voiture n° 45 de Rahal Letterman Lanigan Racing.
Le pilote de 21 ans s'est qualifié 20e et partira de la 7e ligne lors de sa première participation à l'Indy 500. Foster affiche un palmarès impressionnant avec 40 victoires en carrière et 88 podiums en 189 courses. Ce partenariat marque l'expansion stratégique de Sports.com dans le sport automobile d'élite, visant à renforcer la notoriété de la marque et à créer de la valeur pour les actionnaires grâce à une exposition de grande envergure lors de l'un des événements les plus prestigieux du sport automobile.
Sports.com (NASDAQ: LTRY), eine Marke von Lottery.com, gibt eine Partnerschaft mit dem aufstrebenden Motorsporttalent Louis Foster für das Indy 500 2025 bekannt. Foster, der Indy NXT-Champion 2024 und Indy Pro 2000-Champion 2022, wird bei dem legendären Rennen mit einem Sports.com-Helm debütieren und das Auto Nr. 45 für Rahal Letterman Lanigan Racing fahren.
Der 21-jährige Fahrer hat sich auf dem 20. Platz qualifiziert und wird bei seinem ersten Indy 500-Auftritt aus der siebten Startreihe starten. Foster kann eine beeindruckende Bilanz von 40 Karrieresiegen und 88 Podiumsplätzen in 189 Rennen vorweisen. Diese Partnerschaft steht für die strategische Expansion von Sports.com in den Elite-Motorsport mit dem Ziel, die Markenbekanntheit zu steigern und den Aktionärswert durch eine hohe Sichtbarkeit bei einem der prestigeträchtigsten Motorsport-Events zu erhöhen.
- Strategic brand exposure through the prestigious Indy 500 event
- Partnership with a successful young driver (40 wins, 88 podiums in 189 races)
- Alignment with a dual championship winner in development series
- None.
Helmet branding partnership with INDYCAR’s reigning development champion places Sports.com on the global motorsport stage
INDIANAPOLIS, May 22, 2025 (GLOBE NEWSWIRE) -- Sports.com, a member of the Lottery.com Inc. family of brands (Nasdaq LTRY;LTRYW) (“Lottery.com”’or “the Company”), the fast-growing platform at the intersection of sports, media and technology, proudly announces a high-visibility partnership with Louis Foster, one of the brightest young drivers in motorsport, ahead of his debut in the 2025 Indy 500.
Foster, the 2024 Indy NXT Champion, joins Rahal Letterman Lanigan Racing driving the No. 45 car for his first full season in the NTT INDYCAR Series. A dual titleholder on the Road to Indy ladder, Foster previously claimed the 2022 Indy Pro 2000 Championship, making him one of only a few drivers to win multiple titles on the development path to INDYCAR.
His Sports.com-branded helmet will feature throughout the 109th Running of the Indianapolis 500, dubbed the “The Greatest Spectacle in Racing”, creating visibility for the brand on the global motorsport stage.
Louis Foster qualified 20th for this year’s Indy 500 and will start from Row 7, driving the No. 45 car for Rahal Letterman Lanigan Racing.
“The Indy 500 is not just a race — it's a cultural institution. To partner with a driver of Louis Foster’s caliber at such an iconic event reinforces our mission to deliver high-impact exposure, enhance international brand recognition, and drive long-term shareholder value,” said Marc Bircham, Director at Sports.com.
“As someone who grew up around racing and spent much of my early life immersed in the automotive world alongside my father, motorsport has always been close to my heart. The Indy 500 is arguably the most prestigious and iconic race in the world — it’s an event every driver dreams of competing in,” said Matthew McGahan, Chairman and CEO of Lottery.com and Sports.com. “We are proud to support Louis Foster in his first Indy 500 and thrilled to have this opportunity to showcase the Sports.com brand on such a historic stage. This partnership reflects both my personal passion for racing and our wider strategy of aligning Sports.com with world-class talent in high-exposure environments.”
At just 21 years old, Foster has already amassed 40 career wins and 88 podiums across 189 races, showcasing elite skill on road courses, ovals, and street circuits, underscoring his future potential in global racing.
This sponsorship represents a strategic expansion of Sports.com’s presence in elite motorsport, aligning with the company’s broader mission to accelerate fan engagement, amplify cultural relevance, and expand its commercial footprint through multi-channel revenue strategies.
To learn more about Louis Foster, visit louisfosterracing.com or follow him on Instagram @louisfosterr.
“I’m absolutely delighted to be partnering with Sports.com for my Indy 500 debut,” said Louis Foster. “From the moment we connected, I’ve been excited by their vision and the energy they’re bringing to sports media. They’re not just sponsoring athletes — they’re actively disrupting the way fans engage with sport, introducing innovative technology and immersive experiences that feel truly next-gen. I’m proud to represent a brand that’s pushing the envelope and can’t wait to see where this journey takes us.”
About Lottery.com Inc.
The Lottery.com Inc. (NASDAQ: LTRY, LTRYW) family of brands — including Sports.com, Tinbu and WinTogether, comprise a unified ecosystem that integrates gaming, entertainment, and sports. Follow the Company on X, Instagram and Facebook
For more information, please visit www.lottery.com or contact our media relations team at press@lottery.com.
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