Lucky Strike Entertainment Completes Transition of Bowlmor Locations to Lucky Strike

Lucky Strike Entertainment (NYSE: LUCK) has completed the transition of its final operating Bowlmor location, rebranding it as Lucky Strike Cupertino.

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10/27/2026 - 12:00 PM EDT

Bowlmor Cupertino becomes Lucky Strike Cupertino, carrying forward the legacy of the brand that started it all

RICHMOND, Va.--(BUSINESS WIRE)-- Lucky Strike Entertainment (NYSE: LUCK), one of the world's premier owner-operators of location-based entertainment destinations, announced today that Bowlmor Cupertino has been rebranded as Lucky Strike Cupertino, marking the transition of the company’s final operating Bowlmor location. The milestone celebrates the brand that first turned bowling into a night out and marks the next chapter for a company that continues to grow as more people rediscover the lanes. The new Lucky Strike Cupertino location arrives just in time for holiday party season, giving Bay Area companies, teams and groups a new destination for year-end celebrations.

Bowlmor Lanes opened in New York City's Greenwich Village in the 1930s and became a beloved neighborhood institution. In 1997, Thomas Shannon acquired Bowlmor and reimagined what a bowling center could be, adding upscale food and cocktails, music, lighting, and lounge-style lanes. The concept invented bowling as entertainment, turning a classic pastime into a pop culture hotspot complete with A-listers such as Sarah Jessica Parker, Jimmy Fallon, and Al Pacino. That vision became the foundation for Lucky Strike Entertainment’s growth into a company with more than 360 locations across North America, spanning bowling, amusements, water parks, and family entertainment centers. It’s fitting that Bowlmor’s final chapter unfolds in Cupertino, a city known worldwide for reinventing entire categories. Today, Lucky Strike carries Bowlmor’s spirit and Shannon’s vision forward in every center.

“Bowlmor is where it all began. We set out to prove that bowling could be the best day or night out in the city, and that idea has grown into something bigger than we ever imagined," said Thomas Shannon, Founder and CEO of Lucky Strike Entertainment. "Bringing Bowlmor Cupertino under the Lucky Strike name isn't an ending. It's a celebration of everything Bowlmor started and a sign of how much bowling continues to grow.”

The rebrand comes as bowling enjoys renewed momentum, with league participation rising every year and nearly 70M people bowling on average each year. Lucky Strike Cupertino offers guests state-of-the-art bowling lanes, elevated food and beverage options, a vibrant arcade and immersive Bay Area entertainment experiences, including holiday parties and group celebrations.

For more information on Lucky Strike Cupertino, visit LuckyStrikeEnt.com, or follow along on social at @luckystrikeent. For information on parties and packages, visit here.

About Lucky Strike Entertainment:
Lucky Strike Entertainment is one of the world’s premier location-based entertainment platforms. With over 360 locations across North America, Lucky Strike Entertainment provides experiential offerings in bowling (Lucky Strike, Bowlero, AMF), amusements, water parks, and family entertainment centers. The company also owns the Professional Bowlers Association, the major league of bowling and a growing media property that boasts millions of fans around the globe. For more information on Lucky Strike Entertainment, please visit IR.LuckyStrikeEnt.com.