Innovative Eyewear, Inc. Announces New Distribution with Major European Retailer MODIVO Group

Rhea-AI Summary

Innovative Eyewear (NASDAQ:LUCY) announced a new distribution relationship with MODIVO Group (WSE:MDV) on February 24, 2026. MODIVO, with ~1,400 stores, will pilot Innovative Eyewear smartglasses in its Sklep Biegacza running stores, initially rolling out the Reebok Powered by Lucyd product line.

The pilot targets bespoke athlete fitting and service in select stores as the first step of the partnership across MODIVO's retail footprint.

MIAMI, Feb. 24, 2026 /PRNewswire/ -- Innovative Eyewear, Inc. ("Innovative Eyewear" or the "Company") (NASDAQ: LUCY; LUCYW), the developer & manufacturer of smart eyewear under the Lucyd®, Lucyd Armor®, Reebok®, Eddie Bauer® and Nautica® brands, is pleased to announce a new distribution relationship with MODIVO Group (WSE: MDV), a major European fashion retailer with approximately 1,400 stores. MODIVO plans to first test Innovative Eyewear smartglasses in the Sklep Biegacza running stores it operates.

These stores provide a bespoke experience for athletes, providing them with a customized fitting experience and detailed level of service. The initial rollout will focus on the Reebok Powered by Lucyd product line.

Harrison Gross, CEO of Innovative Eyewear, said "We are very excited to break into the European market with MODIVO, and the massive potential this partnership has to upgrade Europe's eyewear. MODIVO is known for clever, innovative retail formats and its futuristic stores are well-suited to carrying the eyewear of tomorrow. We look forward to supporting our new partners in the introduction of what we believe to be the most important wearable technology of our time—smart eyewear that allows you to enjoy handsfree access to a world of functionality."

Krzysztof Burak, Business Development Director for MODIVO Group, said "We are incredibly enthusiastic about partnering with Innovative Eyewear. This collaboration represents an innovative offering for our clients, particularly focusing on the Reebok brand, which is a key brand for our organization. We believe that by combining a strong brand, extraordinary technology, and selling it in an authentic environment such as our runner's store, we can revolutionize and most importantly enhance running sports in this part of the continent. And this is just the first step with Innovative Eyewear."

About Innovative Eyewear, Inc.

Innovative Eyewear is a developer & manufacturer of cutting-edge ChatGPT enabled smart eyewear, under the Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands. True to our mission to Upgrade Your Eyewear®, our Bluetooth audio glasses allow users to stay safely and ergonomically connected to their digital lives and are offered in hundreds of frame and lens combinations to meet the needs of the optical, sunglass, sporting goods and safety eyewear markets. To learn more and explore our continuously evolving collection of smart eyewear, please visit www.lucyd.co.

About MODIVO Group

MODIVO Group is one of the largest European companies in the footwear and apparel segment. Across 20 markets, the Group develops a unique, omnichannel business model, based on approximately 1,400 stores and strong e-commerce properties, under multiple banners, including CCC, HalfPrice, eobuwie, MODIVO, Worldbox, and Boardriders. MODIVO S.A. is a constituent of the WIG20 blue-chip stock index and has been listed on the Warsaw Stock Exchange since 2004. To learn more, please visit
https://modivogroup.com/en/about-the-company

Forward Looking Statements

This press release contains certain forward-looking statements, including those relating to retail partners. Forward-looking statements are based on the Company's current expectations and assumptions. The Private Securities Litigation Reform Act of 1995 provides a safe-harbor for forward-looking statements. These statements may be identified by the use of forward-looking expressions, including, but not limited to, "anticipate," "believe," "continue," "estimate," "expect," "future," "intend," "may," "outlook," "plan," "potential," "predict," "project," "should," "will," "would" and similar expressions that predict or indicate future events or trends or that are not statements of historical matters, but the absence of these words does not mean that a statement is not forward-looking. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events or otherwise. Important factors that could cause actual results to differ materially from those in the forward-looking statements are set forth in the Company's filings with the Securities and Exchange Commission, including its annual report on Form 10-K under the caption "Risk Factors."

Investor Relations Contact:

Skyline Corporate Communications Group, LLC
Scott Powell, President
1177 Avenue of the Americas, 5th Floor
New York, NY 10036
Office: +1 (646) 893-5835
Email: info@skylineccg.com

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SOURCE Innovative Eyewear, Inc.

FAQ

What did Innovative Eyewear (LUCY) announce on February 24, 2026 about European distribution?

Innovative Eyewear announced a distribution agreement to pilot its smartglasses with MODIVO Group in Europe. According to the company, MODIVO will test products in its Sklep Biegacza running stores, focusing initially on the Reebok Powered by Lucyd product line to reach athletic customers.

Which MODIVO stores will carry Innovative Eyewear smartglasses and which brand will launch first under LUCY?

MODIVO will first test smartglasses in its Sklep Biegacza running stores, with the Reebok Powered by Lucyd line launching initially. According to the company, these stores provide customized fittings and athlete-focused service for the pilot rollout.

How extensive is MODIVO Group's retail footprint involved in the LUCY pilot rollout?

MODIVO Group operates approximately 1,400 stores across Europe, providing a broad retail footprint for potential expansion. According to the company, the initial pilot is limited to selected Sklep Biegacza running stores as the partnership's first step.

What customer experience does Innovative Eyewear (LUCY) expect from the MODIVO partnership?

Innovative Eyewear expects a bespoke, athlete-focused fitting and service experience through MODIVO's runner stores. According to the company, that tailored retail environment aims to showcase smartglasses functionality and improve adoption among running customers.

Does the LUCY announcement with MODIVO include pricing, volume, or timeline details for the rollout?

The announcement does not disclose pricing, specific volumes, or a full rollout timeline for the MODIVO pilot. According to the company, the initial phase will be a test in selected stores focused on the Reebok Powered by Lucyd product line.

What strategic benefit does Innovative Eyewear (LUCY) say the MODIVO distribution provides?

Innovative Eyewear says the MODIVO distribution breaks into the European market and pairs smartglasses with innovative retail formats. According to the company, the collaboration aims to upgrade Europe's eyewear offerings and support smart eyewear adoption among athletes.