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Southwest Airlines Co (NYSE: LUV), the pioneering low-cost carrier renowned for its efficient operations and employee-first culture, maintains this dedicated news hub for investors and industry observers. Access timely updates on corporate developments, financial performance, and strategic initiatives directly from official sources.
This resource consolidates essential announcements including quarterly earnings reports, fleet expansion plans, service route updates, and leadership changes. Monitor Southwest's unique approach to maintaining cost leadership while delivering award-winning customer service in the competitive airline sector.
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Southwest Airlines (NYSE:LUV) has announced significant changes to its service model and route expansion. Starting January 27, 2026, the airline will implement assigned seating across all flights, departing from its traditional open seating policy. Customers can now purchase assigned and premium seating during booking.
The airline also announced new year-round service to St. Thomas, USVI, with daily flights from Orlando beginning February 5, 2026, and peak-day service from Baltimore/Washington starting February 7, 2026. Additionally, Southwest is expanding seasonal routes connecting northeastern cities to Florida, and midwest cities to Phoenix and Palm Springs.
Southwest Airlines (NYSE:LUV) reported Q2 2025 financial results with net income of $213 million ($0.39 per diluted share), or $230 million excluding special items ($0.43 per diluted share). The company returned $1.6 billion to shareholders through dividends and share repurchases.
Key developments include implementing bag fees and basic economy products, with financial benefits exceeding expectations. The Board authorized a new $2.0 billion share repurchase program. Southwest updated its full year 2025 EBIT guidance to $600-800 million and maintains targets of $1.8 billion EBIT contribution from initiatives in 2025 and $4.3 billion in 2026.
Q2 operating revenues decreased 1.5% to $7.2 billion, with passenger revenues down 1.3% to $6.6 billion. The company completed retrofits of over 220 aircraft for extra legroom seating and will begin selling assigned and premium seating on July 29, 2025, for travel starting January 2026.
Southwest Airlines (NYSE:LUV) has announced it will host a live webcast to discuss its second quarter 2025 financial results on Thursday, July 24, 2025, at 12:30 PM Eastern Time.
The presentation will feature key executives including Bob Jordan (President, CEO, and Vice Chairman), Andrew Watterson (Chief Operating Officer), and Tom Doxey (Executive VP and CFO). Investors can access the webcast through Southwest's investor relations website, with registration opening 20 minutes before the call.
Southwest Airlines (NYSE:LUV) is introducing a major operational change with SeatisFaction™, their new assigned seating system launching January 27, 2026. Starting July 29, 2025, customers can begin selecting seats at booking time for flights from January 2026 onward.
The new system offers three seat categories: Extra Legroom, Preferred, and Standard. Special privileges are extended to Rapid Rewards® Credit Cardmembers and A-List members, who can select seats at booking or within 48 hours of departure, even with Basic fares. The airline is also implementing a new group-based boarding process, with Groups 1-2 reserved for Extra Legroom seats.
Southwest Airlines (NYSE:LUV) has announced it will host a live webcast to discuss its second quarter 2025 financial results on Thursday, July 24, 2025, at 12:30 PM Eastern Time.
The presentation will feature key executives including Bob Jordan (President, CEO, and Vice Chairman), Andrew Watterson (Chief Operating Officer), and Tom Doxey (Executive VP and CFO). Investors can access the webcast through Southwest's investor relations website, with registration opening 20 minutes before the call.
Southwest Airlines (NYSE:LUV) has announced plans to expand its network by adding service to St. Thomas, U.S. Virgin Islands in early 2026, marking its first new destination addition since 2021. St. Thomas will become Southwest's ninth island destination in the Atlantic Basin.
The expansion is part of Southwest's broader transformation strategy, which includes the introduction of assigned and premium seating in Q3 2025, and plans to operate with new fare bundles and reconfigured fleet featuring extra legroom seating in Q1 2026. The airline plans to announce two more new destinations for 2026 this summer.