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Southwest Airls Co Stock Price, News & Analysis

LUV NYSE

Welcome to our dedicated page for Southwest Airls Co news (Ticker: LUV), a resource for investors and traders seeking the latest updates and insights on Southwest Airls Co stock.

Southwest Airlines Co (NYSE: LUV), the pioneering low-cost carrier renowned for its efficient operations and employee-first culture, maintains this dedicated news hub for investors and industry observers. Access timely updates on corporate developments, financial performance, and strategic initiatives directly from official sources.

This resource consolidates essential announcements including quarterly earnings reports, fleet expansion plans, service route updates, and leadership changes. Monitor Southwest's unique approach to maintaining cost leadership while delivering award-winning customer service in the competitive airline sector.

With updates spanning operational milestones to regulatory filings, this page serves as a critical tool for understanding Southwest's market position. The streamlined presentation ensures quick access to both recent developments and historical context without promotional bias.

Bookmark this page to stay informed about Southwest's continued innovations in point-to-point travel and workforce management strategies. Check regularly for new filings that may impact investment decisions or industry analysis.

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Southwest Airlines (NYSE:LUV) has announced significant changes to its service model and route expansion. Starting January 27, 2026, the airline will implement assigned seating across all flights, departing from its traditional open seating policy. Customers can now purchase assigned and premium seating during booking.

The airline also announced new year-round service to St. Thomas, USVI, with daily flights from Orlando beginning February 5, 2026, and peak-day service from Baltimore/Washington starting February 7, 2026. Additionally, Southwest is expanding seasonal routes connecting northeastern cities to Florida, and midwest cities to Phoenix and Palm Springs.

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Southwest Airlines (NYSE:LUV) reported Q2 2025 financial results with net income of $213 million ($0.39 per diluted share), or $230 million excluding special items ($0.43 per diluted share). The company returned $1.6 billion to shareholders through dividends and share repurchases.

Key developments include implementing bag fees and basic economy products, with financial benefits exceeding expectations. The Board authorized a new $2.0 billion share repurchase program. Southwest updated its full year 2025 EBIT guidance to $600-800 million and maintains targets of $1.8 billion EBIT contribution from initiatives in 2025 and $4.3 billion in 2026.

Q2 operating revenues decreased 1.5% to $7.2 billion, with passenger revenues down 1.3% to $6.6 billion. The company completed retrofits of over 220 aircraft for extra legroom seating and will begin selling assigned and premium seating on July 29, 2025, for travel starting January 2026.

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Southwest Airlines (NYSE:LUV) has announced it will host a live webcast to discuss its second quarter 2025 financial results on Thursday, July 24, 2025, at 12:30 PM Eastern Time.

The presentation will feature key executives including Bob Jordan (President, CEO, and Vice Chairman), Andrew Watterson (Chief Operating Officer), and Tom Doxey (Executive VP and CFO). Investors can access the webcast through Southwest's investor relations website, with registration opening 20 minutes before the call.

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Southwest Airlines (NYSE:LUV) is introducing a major operational change with SeatisFaction™, their new assigned seating system launching January 27, 2026. Starting July 29, 2025, customers can begin selecting seats at booking time for flights from January 2026 onward.

The new system offers three seat categories: Extra Legroom, Preferred, and Standard. Special privileges are extended to Rapid Rewards® Credit Cardmembers and A-List members, who can select seats at booking or within 48 hours of departure, even with Basic fares. The airline is also implementing a new group-based boarding process, with Groups 1-2 reserved for Extra Legroom seats.

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Southwest Airlines (NYSE:LUV) has announced it will host a live webcast to discuss its second quarter 2025 financial results on Thursday, July 24, 2025, at 12:30 PM Eastern Time.

The presentation will feature key executives including Bob Jordan (President, CEO, and Vice Chairman), Andrew Watterson (Chief Operating Officer), and Tom Doxey (Executive VP and CFO). Investors can access the webcast through Southwest's investor relations website, with registration opening 20 minutes before the call.

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Southwest Airlines (NYSE:LUV) has announced plans to expand its network by adding service to St. Thomas, U.S. Virgin Islands in early 2026, marking its first new destination addition since 2021. St. Thomas will become Southwest's ninth island destination in the Atlantic Basin.

The expansion is part of Southwest's broader transformation strategy, which includes the introduction of assigned and premium seating in Q3 2025, and plans to operate with new fare bundles and reconfigured fleet featuring extra legroom seating in Q1 2026. The airline plans to announce two more new destinations for 2026 this summer.

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Honeywell (HON) announced that Southwest Airlines is implementing SmartRunway and SmartLanding software across its Boeing 737 fleet to enhance runway safety, with over 700 aircraft already activated. The technology, enabled through Honeywell's Enhanced Ground Proximity Warning System (EGPWS), provides pilots with real-time alerts during taxi, take-off, and landing operations. The system warns pilots about excessive speed, incorrect altitude, or wrong runway approaches. Additionally, Honeywell is developing Surface Alerts (SURF-A), a next-generation runway safety technology expected for certification in 2026, which will use GPS and ADS-B data to alert pilots about potential runway traffic. This implementation strengthens the longstanding partnership between Honeywell and Southwest, which previously selected Honeywell's flight-deck systems for its 737 MAX fleet and was the first to adopt Honeywell's Integrated Multi-Mode Receiver technology.
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Southwest Airlines (NYSE: LUV) has unveiled its expanded Cargo facility at Denver International Airport (DEN), nearly doubling its footprint to 30,000 square feet. The new warehouse features six loading docks for simultaneous customer service, expanded storage areas, and doubled cooler space for refrigerated products. As Southwest's busiest market, DEN handles nearly 300 daily flights to over 90 North American destinations during peak seasons. The facility expansion is part of Southwest's broader Denver infrastructure investments, including a new off-airport training center, maintenance hangar, and upcoming 100,000 square foot General Use Building. To celebrate the opening, Southwest Cargo is offering double Rapid Rewards points for Denver shipments through December 31, 2025.
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Southwest Airlines (LUV) celebrates its 54th anniversary with a Week of WOW promotion featuring significant discounts and rewards. From June 3-5, 2025, customers can save up to 50% on base fares using code WOWZERS for select continental U.S. flights between August 12 and December 17, 2025. Rapid Rewards Credit Cardmembers can earn 10X points on Southwest purchases up to $500 during June 3-9. The promotion includes additional offers such as a Carnival Cruise sweepstakes with 500K Rapid Rewards Points grand prize, hotel deals offering 5X points on minimum three-night stays, and car rental discounts up to 30% with Dollar, plus 1,200 bonus points for rentals of two or more days.
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Southwest Airlines (NYSE: LUV) has announced its participation in the TD Cowen Future of the Consumer Conference. The company's Executive Vice President and Chief Financial Officer, Tom Doxey, will deliver an audio presentation on June 4, 2025, at 11:45am ET. The presentation will be accessible through a live webcast on Southwest Airlines' Investor Relations website. Interested parties can access the live audio webcast and replay by visiting www.southwestairlinesinvestorrelations.com or through the Investor Relations section on Southwest's main website.
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FAQ

What is the current stock price of Southwest Airls Co (LUV)?

The current stock price of Southwest Airls Co (LUV) is $41.28 as of December 26, 2025.

What is the market cap of Southwest Airls Co (LUV)?

The market cap of Southwest Airls Co (LUV) is approximately 21.5B.
Southwest Airls Co

NYSE:LUV

LUV Rankings

LUV Stock Data

21.45B
510.92M
1.16%
95.72%
6.77%
Airlines
Air Transportation, Scheduled
Link
United States
DALLAS