LiveOne’s (Nasdaq: LVO) Slacker Radio and Intuizi Partner to Drive Subscription Growth with AI Advanced Marketing Signals
LiveOne's (NASDAQ: LVO) Slacker Radio has partnered with AI platform Intuizi to enhance subscription growth for its Plus and Premium services. The collaboration leverages Intuizi's large quantitative model (LQM), trained on trillions of deidentified consumer signals, to identify and target potential subscribers in real-time.
The partnership will initially focus on the automotive sector, with planned expansion into consumer electronics and retail verticals. Launching in summer 2025 across North America, the initiative will utilize behavioral and location-based signals to deliver personalized upgrade messages at optimal times, aiming to improve conversion rates through AI-driven marketing strategies.
LiveOne (NASDAQ: LVO) e Slacker Radio hanno collaborato con la piattaforma AI Intuizi per potenziare la crescita degli abbonamenti ai servizi Plus e Premium. Questa partnership sfrutta il modello quantitativo avanzato (LQM) di Intuizi, addestrato su trilioni di segnali anonimi dei consumatori, per individuare e raggiungere potenziali abbonati in tempo reale.
Inizialmente, l’attenzione sarà rivolta al settore automobilistico, con un’espansione prevista nei settori dell’elettronica di consumo e del retail. Il progetto, che partirà nell’estate 2025 in Nord America, utilizzerà segnali comportamentali e basati sulla posizione per inviare messaggi personalizzati di upgrade nei momenti più efficaci, con l’obiettivo di aumentare i tassi di conversione grazie a strategie di marketing guidate dall’intelligenza artificiale.
LiveOne (NASDAQ: LVO) y Slacker Radio se han asociado con la plataforma de IA Intuizi para impulsar el crecimiento de suscripciones a sus servicios Plus y Premium. La colaboración aprovecha el modelo cuantitativo avanzado (LQM) de Intuizi, entrenado con billones de señales anónimas de consumidores, para identificar y dirigirse a posibles suscriptores en tiempo real.
El enfoque inicial estará en el sector automotriz, con planes de expandirse a los sectores de electrónica de consumo y retail. El lanzamiento, previsto para el verano de 2025 en Norteamérica, utilizará señales basadas en el comportamiento y la ubicación para enviar mensajes personalizados de actualización en los momentos óptimos, buscando mejorar las tasas de conversión mediante estrategias de marketing impulsadas por IA.
LiveOne (NASDAQ: LVO)의 Slacker Radio가 AI 플랫폼 Intuizi와 협력하여 Plus 및 Premium 서비스의 구독자 증가를 강화합니다. 이번 협업은 수조 건의 익명 소비자 신호로 훈련된 Intuizi의 대규모 정량 모델(LQM)을 활용하여 잠재 구독자를 실시간으로 식별하고 타겟팅합니다.
초기에는 자동차 분야에 집중하며, 이후 가전제품 및 소매 분야로 확장할 예정입니다. 2025년 여름 북미 지역에서 시작되는 이 이니셔티브는 행동 및 위치 기반 신호를 활용해 최적의 시점에 맞춤형 업그레이드 메시지를 전달하여 AI 기반 마케팅 전략으로 전환율을 높이는 것을 목표로 합니다.
LiveOne (NASDAQ : LVO) et Slacker Radio se sont associés à la plateforme d’IA Intuizi pour stimuler la croissance des abonnements à leurs services Plus et Premium. Cette collaboration exploite le grand modèle quantitatif (LQM) d’Intuizi, entraîné sur des milliards de signaux consommateurs anonymisés, afin d’identifier et de cibler en temps réel les abonnés potentiels.
Le partenariat se concentrera initialement sur le secteur automobile, avec une expansion prévue vers l’électronique grand public et le commerce de détail. Lancée à l’été 2025 en Amérique du Nord, cette initiative utilisera des signaux comportementaux et basés sur la localisation pour délivrer des messages personnalisés d’amélioration au moment optimal, dans le but d’améliorer les taux de conversion grâce à des stratégies marketing pilotées par l’IA.
LiveOne (NASDAQ: LVO) und Slacker Radio haben sich mit der KI-Plattform Intuizi zusammengeschlossen, um das Wachstum der Abonnements für ihre Plus- und Premium-Dienste zu steigern. Die Zusammenarbeit nutzt Intuizis großes quantitatives Modell (LQM), das auf Billionen anonymisierter Verbrauchersignale trainiert wurde, um potenzielle Abonnenten in Echtzeit zu identifizieren und anzusprechen.
Der Fokus liegt zunächst auf dem Automobilsektor, mit geplanter Erweiterung auf die Bereiche Unterhaltungselektronik und Einzelhandel. Der Start ist für den Sommer 2025 in Nordamerika geplant. Dabei werden verhaltens- und standortbasierte Signale verwendet, um personalisierte Upgrade-Nachrichten zum optimalen Zeitpunkt zu senden und so die Konversionsraten durch KI-gestützte Marketingstrategien zu verbessern.
- None.
- Initial focus limited to automotive sector only
- Implementation success and ROI yet to be proven
Insights
LiveOne's Slacker Radio partnership with AI firm Intuizi targets subscription growth through real-time personalized marketing, beginning with automotive sector.
This partnership strategically addresses one of streaming's core challenges: converting free users to paying subscribers. By leveraging Intuizi's large quantitative model (LQM) trained on trillions of deidentified consumer signals, Slacker Radio gains ability to identify and target high-probability subscribers with precisely timed upgrade messages.
The phased implementation, starting with the automotive sector before expanding to consumer electronics and retail, represents a methodical approach to optimizing customer acquisition. Automotive is a particularly shrewd initial target since in-car listening environments create natural upgrade opportunities when users experience connectivity or feature limitations.
What distinguishes this collaboration is its real-time execution capability. Unlike traditional marketing that relies on historical data profiles, this system can deliver personalized subscription offers based on immediate behavioral signals and location context. For Slacker, this could potentially improve conversion efficiency while simultaneously enhancing user experience by presenting offers when they're most contextually relevant.
While the press release positions this as an industry first for "instantly executing consumer behavioral and location-based signals for customer acquisition messages," the actual competitive advantage will ultimately depend on implementation quality and whether it meaningfully improves conversion metrics compared to conventional approaches. The summer launch timeline suggests financial impact won't materialize until late 2025 at earliest.
This partnership demonstrates LiveOne's commitment to data-driven subscriber acquisition, though its ultimate value will be measured by actual conversion improvements and subscriber retention rates in future quarters.
Campaigns target automotive, electronics and retail sectors
LOS ANGELES and ORLANDO, Fla., July 08, 2025 (GLOBE NEWSWIRE) -- LiveOne’s music streaming service, Slacker Radio, and Intuizi, an AI platform focused on customer acquisition, today announced a strategic partnership to increase adoption of Slacker’s Plus and Premium services.
Leveraging Intuizi’s large quantitative model (LQM) trained on trillions of deidentified signals sourced directly from consumers, Slacker is able to find and address consumers who are most likely to become subscribers in real-time. The ability to instantly execute consumer behavioral and location-based signals for customer acquisition messages, with the most optimal timing, represents a first for the online consumer marketing industry.
The collaboration will initially focus on the automotive sector, with expansion planned into consumer electronics and retail verticals. The initial campaigns are scheduled to launch this summer across North America. Using Intuizi’s unique behavioral and location-based signals, Slacker Radio will be able to deliver personalized upgrade messages to users at precisely the right moment, enhancing relevance and conversion while providing listeners with a seamless path to richer audio experiences.
“We’re excited to work with Intuizi to take a smarter, more data-driven approach to how we engage with potential subscribers,” said Bradley Konkol, Head of Slacker Radio. “Their technology provides a unique consumer focus, allowing us to meet listeners where they are with timely, relevant offers for our Plus and Premium services. It’s a powerful combination that will drive value across our ecosystem.”
“This partnership with Slacker showcases how Intuizi’s large quantitative model of deidentified consumer signals can transform new customer acquisition at scale,” said Ron Donaire, CEO of Intuizi. “By blending Slacker’s creative messaging with a first of its kind AI model trained on deidentified consumer data, we’re delivering on the promise of intelligent marketing that actually helps consumers discover what they want, when they want it.”
With an initial focus on automotive partnerships, the collaboration between Slacker and Intuizi represents the future in how streaming services are marketed and consumed.
About Slacker Radio
Slacker Radio is a leading music streaming service known for its highly personalized listening experience. Offering a wide range of curated stations, playlists, and live content, Slacker Radio caters to diverse musical tastes and preferences. For more information, visit www.slacker.com.
About Intuizi
Intuizi is the leading AI platform focused exclusively on deidentified consumer-derived signals for transforming location, behavioral and other data into easy to execute solutions for marketers, brands, and agencies among others. Using real-time signals and advanced AI (Large Quantitative Models), Intuizi enables precise audience targeting, optimized media spend, and measurable campaign attribution across industries. Headquartered in Orlando, Florida, Intuizi helps its platform users unlock the power of deidentified data to connect with the right consumers at the right time. Learn more at www.intuizi.com.
About LiveOne
Headquartered in Los Angeles, CA, LiveOne (Nasdaq: LVO) is an award-winning, creator-first, music, entertainment, and technology platform focused on delivering premium experiences and content worldwide through memberships and live and virtual events. LiveOne's subsidiaries include Slacker, PodcastOne (Nasdaq: PODC), PPVOne, CPS, LiveXLive, DayOne Music Publishing, Drumify and Splitmind. LiveOne is available on iOS, Android, Roku, Apple TV, Spotify, Samsung, Amazon Fire, Android TV, and through STIRR's OTT applications. For more information, visit liveone.com and follow us on Facebook, Instagram, TikTok, YouTube and X at @liveone. For more investor information, please visit ir.liveone.com.
Forward-Looking Statements
All statements other than statements of historical facts contained in this press release are “forward-looking statements,” which may often, but not always, be identified by the use of such words as “may,” “might,” “will,” “will likely result,” “would,” “should,” “estimate,” “plan,” “project,” “forecast,” “intend,” “expect,” “anticipate,” “believe,” “seek,” “continue,” “target” or the negative of such terms or other similar expressions. These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements, including: LiveOne’s reliance on its largest OEM customer for a substantial percentage of its revenue; LiveOne’s ability to consummate any proposed financing, acquisition, spin-out, special dividend, merger, distribution or transaction, the timing of the consummation of any such proposed event, including the risks that a condition to the consummation of any such event would not be satisfied within the expected timeframe or at all, or that the consummation of any proposed financing, acquisition, spin-out, merger, special dividend, distribution or transaction will not occur or whether any such event will enhance shareholder value; LiveOne’s ability to continue as a going concern; LiveOne’s ability to attract, maintain and increase the number of its users and paid members; LiveOne identifying, acquiring, securing and developing content; LiveOne’s intent to repurchase shares of its and/or PodcastOne’s common stock from time to time under LiveOne’s announced stock repurchase program and the timing, price, and quantity of repurchases, if any, under the program; LiveOne’s ability to maintain compliance with certain financial and other covenants; LiveOne successfully implementing its growth strategy, including relating to its technology platforms and applications; management’s relationships with industry stakeholders; LiveOne’s ability to extend and/or refinance its indebtedness and/or repay its indebtedness when due; uncertain and unfavorable outcomes in legal proceedings and/or LiveOne’s ability to pay any amounts due in connection with any such legal proceedings; changes in economic conditions; competition; risks and uncertainties applicable to the businesses of LiveOne’s subsidiaries; and other risks, uncertainties and factors including, but not limited to, those described in LiveOne’s Annual Report on Form 10-K for the fiscal year ended March 31, 2024, filed with the U.S. Securities and Exchange Commission (the “SEC”) on July 1, 2024, Quarterly Report on Form 10-Q for the quarter ended December 31, 2024, filed with SEC on February 14, 2025, and in LiveOne’s other filings and submissions with the SEC. These forward-looking statements speak only as of the date hereof, and LiveOne disclaims any obligation to update these statements, except as may be required by law. LiveOne intends that all forward-looking statements be subject to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995.
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