Sunbelt Rentals Powers Sustainability at Tortuga Music Festival with Expanded Onsite Innovations

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Sunbelt Rentals is enhancing its sustainability initiatives at the 2025 Rock the Ocean's Tortuga Music Festival in Fort Lauderdale, FL (April 4-6). As title sponsor of the Conservation Village, the company is implementing comprehensive low-emission equipment solutions including:

• Battery Energy Storage Systems (BESS)
• Solar-powered light towers
• Amber lighting for sea turtle protection
• Ground protection mats

The festival's environmental impact in 2024 was significant, eliminating over 170,000 single-use plastic cups and 126,000 plastic bottles, reducing waste by more than 80%. According to Karen Beadle, SVP of Sustainability, Sunbelt's business model supports the sharing economy while providing access to lower-emitting equipment. The Conservation Village will feature interactive exhibits focused on marine conservation, aligning with consumer preferences as 70% of fans are more likely to support environmentally conscious brands.

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FORT MILL, S.C., April 2, 2025 /PRNewswire/ -- Sunbelt Rentals, a global leader in the equipment rental industry, is doubling down on its support of sustainable solutions for live events. At this year's Rock the Ocean's Tortuga Music Festival, taking place in Fort Lauderdale, FL on April 4-6, 2025, Sunbelt Rentals will deliver its most robust onsite presence yet—providing clean, energy-efficient battery power and serving as the title sponsor of Rock the Ocean's Conservation Village Powered by Sunbelt.

Sunbelt Rentals is bringing a comprehensive suite of low-emission equipment to Tortuga Music Festival.

"Our business model inherently supports the sharing economy, providing our customers access to lower-emitting equipment and innovative solutions that help them achieve their sustainability goals," said Karen Beadle, SVP of Sustainability at Sunbelt Rentals. "We are proud to work with Tortuga Music Festival and support their mission of ocean conservation and demonstrate how rental instead of ownership can be a force for positive environmental change."

Expanding the Impact Onsite

This year, Sunbelt Rentals is bringing a comprehensive suite of low-emission equipment to Tortuga, designed to minimize environmental impact while powering a premium fan experience. These include:

• Battery Energy Storage Systems (BESS) to reduce diesel generator usage
• Solar-powered light towers with zero emissions
• Amber lighting filters to protect from disorienting sea turtle hatchlings
• Ground protection mats to preserve sand and nesting areas

Fans Can Join the Movement

Festivalgoers can engage directly at Rock the Ocean's Conservation Village Powered by Sunbelt, where interactive exhibits highlight marine conservation efforts and everyday ways fans can protect ocean ecosystems.

Throughout the event, Sunbelt Rentals will display messaging highlighting the festival's dedication to environmental stewardship—reinforcing a message that resonates with fans: 70% say they're more likely to support brands that align with their sustainability values¹.

A Shared Commitment to Conservation

Set against Fort Lauderdale's iconic beaches, Rock the Ocean's Tortuga Music Festival is rooted in ocean conservation and environmental awareness. In 2024 alone, the festival eliminated more than 170,000 single-use plastic cups and over 126,000 plastic bottles, reducing waste by over 80%. With support from partners like Sunbelt Rentals, the festival continues to scale its environmental missions while educating and inspiring fans.

"Sunbelt has become the perfect partner to power what we're building at Rock The Ocean's Conservation Village," said Chris Stacey, Founder of Rock the Ocean's Tortuga Music Festival. "They share our passion for protecting the planet, and their sustainable approach to events makes them a natural fit."

To learn more about Sunbelt Rentals and its commitment to providing innovative solutions that support sustainability goals, visit our website here. For more information about Rock The Ocean, please visit https://www.rocktheocean.com/.

¹Live Nation Global Study 2023

About Sunbelt Rentals

We MAKE IT HAPPEN! With a passionate team of 20,000 rental experts, a growing network of over 1,300 locations and an extensive equipment fleet that exceeds $14 billion, Sunbelt Rentals helps professionals and do-it-yourselfers get things done. With a highly diversified offering of equipment, solutions, and services available, we assist customers throughout North America extend their capabilities, complete projects on time and handle times of crisis. No matter if you are in commercial, industrial, residential, or municipal industries, we are constantly advancing the idea of what an equipment company can do for its customers. Visit sunbeltrentals.com to find out what we can do for you.

About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit www.livenationentertainment.com.

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SOURCE Sunbelt Rentals, Inc.

FAQ

What sustainable innovations is Sunbelt Rentals implementing at the 2025 Tortuga Music Festival?

Sunbelt Rentals is implementing Battery Energy Storage Systems, solar-powered light towers, amber lighting filters for sea turtles, and ground protection mats to preserve sand and nesting areas.

How much plastic waste did the Tortuga Music Festival eliminate in 2024?

The festival eliminated over 170,000 single-use plastic cups and 126,000 plastic bottles, achieving an 80% waste reduction.

When and where will the 2025 Tortuga Music Festival take place?

The festival will take place in Fort Lauderdale, Florida, from April 4-6, 2025.

What role does Sunbelt Rentals play in the Tortuga Music Festival's Conservation Village?

Sunbelt Rentals is the title sponsor of Rock the Ocean's Conservation Village, providing sustainable power solutions and interactive exhibits focused on marine conservation.

What percentage of fans support environmentally conscious brands at music festivals?

According to the Live Nation Global Study 2023, 70% of fans are more likely to support brands that align with their sustainability values.