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Macy’s, Inc. reports company developments tied to its department store, luxury retail and beauty nameplates: Macy’s, Bloomingdale’s and Bluemercury. News commonly covers sales and earnings releases, guidance, comparable-sales metrics, digital and store performance, credit-card revenue, asset-sale activity and updates to the company’s Bold New Chapter strategy.
Company announcements also include brand partnerships, beauty and fashion launches, in-store experiences, seasonal events such as Macy’s Flower Show, Bloomingdale’s carousel shops, investor conference participation and common-stock dividend actions.
M (Nov 3, 2025) — Macy’s announced the 99th Macy’s Thanksgiving Day Parade airing Thursday, Nov. 27 at 8:30 a.m. ET on NBC and Peacock, hosted by Savannah Guthrie, Hoda Kotb and Al Roker.
The parade features a world-class lineup of performers, 32 balloons, 3 ballonicles, 27 floats, 11 marching bands and more than 5,000 volunteers. New balloon debuts include Buzz Lightyear, PAC-MAN, Shrek’s Onion Carriage and Mario; six new floats also join the route. Macy’s highlighted its Mission Every One partnership, noting the campaign has raised $13 million since 2022. A Macy’s app sweepstakes runs through Dec. 2, 2025 with a VIP 100th‑parade prize and $5,000 shopping spree.
Bloomingdale's (NYSE: M) launched its 2025 holiday campaign, Happy Together, centered on a 360° collaboration with Burberry that includes a Burberry takeover of the 59th Street flagship facade, an exclusive Carousel pop-up, a red-check capsule across categories, and two collectible Burberry holiday bears benefiting Child Mind Institute.
The campaign features immersive in-store activations (Studio 59 by Baccarat, Alice + Olivia x 40 Carrots, Canada Goose pop-up), a live RAYE performance at the window unveil on Oct 27, 2025, digital and OOH promotion, and philanthropic drives for No Kid Hungry (Nov 1–30) and Child Mind Institute (Dec 1–31).
Macy’s (NYSE: M) board declared a regular quarterly dividend of 18.24 cents per share, payable on January 2, 2026 to shareholders of record at the close of business on December 15, 2025.
The declaration confirms the company will return cash to shareholders via its normal quarterly payout schedule.
Macy’s (NYSE:M) launched an exclusive Marvel’s Spider-Man–inspired collection on October 21, 2025, created in collaboration with Marvel and the NBA. The capsule features adults' and kids' apparel, accessories and home décor with NBA iconography and artwork influenced by John Romita Sr.
The assortment includes 27 products priced from $9.99 to $169 and is available now in select Macy’s stores in New York, online at Macys.com and via the Macy’s app. The launch coincides with Spider-Man’s return to the 99th Macy’s Thanksgiving Day Parade.
Macy's (NYSE:M) opened a new automated customer fulfillment and store replenishment center in China Grove, North Carolina on October 16, 2025. The 2.5 million square foot facility is described as the company’s largest and most technologically advanced site, supporting all product categories and initially serving the Macy’s nameplate with plans to expand to additional nameplates over the next two years.
The center introduces an advanced warehouse management system and high-performance automation, aimed at faster deliveries, higher throughput, and scaled rollout across the network. Macy’s committed $250,000 to local community programs and an automation training lab at Rowan-Cabarrus Community College.
La Bonne Brosse (M) opened its first U.S. store in New York City on October 14, 2025 and announced nationwide retail expansion via selective partnerships with Bloomingdale's and BEAUTYSPACE, plus online availability.
Founded by Flore des Robert and Pauline Laurent, the Parisian brand highlights craftsmanship and personalized, service-driven in-store advice to match brushes to hair and scalp types. The full collection will be offered both in the flagship NYC location and through partner retail and e-commerce channels.
M (Macy's) ran its 2025 summer giving campaign with Reading Is Fundamental (RIF) and the National Alliance on Mental Illness (NAMI), raising more than $2 million via in-store and online donations on Oct. 7, 2025. Funds will be split between RIF and NAMI to expand children's literacy, social-emotional learning resources, and youth mental health education and programming.
The campaign included Advocate for Youth Awards honoring educators, read-aloud events, book and school-supply donations, and gift cards. Macy's highlighted long-term impact: $48M raised since 2003 supporting over 17M books, and $3.3M since 2022 raised for NAMI supporting nearly 600,000 youth.
Macy's (NYSE:M) announced that Chief Operating Officer and Chief Financial Officer Tom Edwards will participate in a fireside chat at the 2025 Global Consumer & Retail Conference. The event, hosted by Telsey Advisory Group and Santander Corporate & Investment Banking, is scheduled for October 8, 2025, at 8:10 a.m. ET.
Investors can access the live webcast through Macy's investor relations website, with a recording available after the event.
Macy's (NYSE:M) has launched its 100 Days to Christmas campaign, introducing several holiday initiatives to enhance the shopping experience. The retailer unveiled its Top 100 Holiday Gifts featuring over 40% new products across various categories and price points.
Key initiatives include The Macy's Santa Tour, a nationwide Santa experience launching after the 99th Macy's Thanksgiving Day Parade®, and a new Santa photo experience at Macy's Memorial City in Houston. The company is also expanding its Holiday Square Market concept to Chicago's State Street location, following its success in New York's Herald Square.
Additional features include an interactive holiday music playlist creation, the return of Holiday Lane at Herald Square, and a new Build-A-Bear Workshop® next to Santaland on the 8th floor of Macy's Herald Square.
Macy's (NYSE:M) is celebrating the 40th anniversary of its private brand I.N.C. by partnering with award-winning CFDA designer Christian Siriano as Creative Director and Curator of its fall collection. The collaboration features over 600 apparel and accessories SKUs, priced from $39.50 to $299.50.
As part of the celebration, Siriano has designed exclusive artwork for limited-edition t-shirts and transformed 40 black blazers into unique pieces. He will also unveil a special couture dress during New York Fashion Week, with both the blazers and dress being auctioned for charity. The collection is now available on Macys.com, the mobile app, and in stores nationwide, offering sizes from XS to XXL and 0 to 16.