Rainforest Distribution Transforms its Supply Chain Planning with Manhattan Associates

Key Terms

supply chain planning technical

Supply chain planning is the process of forecasting demand, scheduling production, ordering materials and coordinating deliveries so the right products arrive at the right place and time. Think of it as a household’s meal plan and shopping list that prevents food spoilage, last-minute runs or empty cupboards; for investors it matters because good planning reduces costs, avoids lost sales, preserves profit margins and makes a business more resilient to shocks.

ai-driven technical

AI-driven describes products, services, processes or decisions that rely on artificial intelligence—software that detects patterns in data and makes predictions or choices without step-by-step human direction. For investors it signals potential for faster growth, lower operating costs or new revenue, but also new risks (model errors, data problems, regulatory limits); think of it like a smart thermostat that can save energy and money but can also misbehave if fed bad information.

cloud-native technical

Cloud-native describes a way of creating and running applications that are designed specifically to operate smoothly on cloud computing platforms. Think of it as building a house with flexible, lightweight materials that can be easily moved, scaled, or adjusted as needed, rather than using rigid, traditional construction. For investors, it signifies technology that is more adaptable, efficient, and capable of quickly responding to changing market demands.

microservices-based technical

An application described as microservices-based is built from many small, independent components that each do one job and can be updated, scaled, or fixed without changing the whole system. For investors this matters because it can speed product development, reduce downtime and deployment risk, and allow computing resources to be used more efficiently—similar to replacing or upgrading individual Lego bricks instead of rebuilding an entire model.

manhattan active platform technical

A cloud-based operations platform that coordinates inventory, orders, warehouse tasks and shipping across a retailer’s or distributor’s network. Think of it as a central traffic controller that routes goods, updates stock levels in real time and automates fulfillment steps so shipments reach customers faster and with fewer mistakes. Investors care because such platforms can cut operating costs, improve sales through better product availability, and produce steady software and services revenue tied to scale.

ATLANTA--(BUSINESS WIRE)-- Manhattan Associates Inc. (NASDAQ: MANH) today announced that Rainforest Distribution Corp., a full-service food and beverage distributor, has selected Manhattan Active^® Supply Chain Planning (SCP) to unify its supply chain functions, transform its end-to-end planning processes, drive higher service levels, and support continued growth. This will result in greater agility enabled by unified planning, enhanced forecasting accuracy powered by AI-driven insights, and seamless alignment between planning and execution systems.

Rainforest Distribution chose Manhattan Active Supply Chain Planning to modernize its demand planning, forecasting, and replenishment processes, all on a single unified, cloud-native platform. By moving away from fragmented legacy tools to a single planning solution, Rainforest will gain real-time visibility and continuously balance service levels, cost, and capacity across its network, while responding faster to changing customer demand.

“As our business continues to scale, the complexity of our supply chain has increased exponentially,” said Alexander Ridings, CEO, Rainforest Distribution. “We needed a modern planning solution that could keep pace with that growth, give our teams a single, trusted view of demand and inventory, and help us serve customers with greater reliability. Manhattan Active Supply Chain Planning gives us the unified, intelligent platform we were looking for to align our planners, our operations, and our strategic growth ambitions.”

“Rainforest Distribution operates in an environment where agility, accuracy, and responsiveness are critical,” said Stewart Gantt, executive vice president of Global Services, Manhattan Associates. “We are excited to partner with them on this transformation to help them unlock new levels of efficiency and build a more resilient, data-driven supply chain.”

Manhattan Active Supply Chain Planning aligns planning and execution around a shared strategy, helping organizations eliminate systemic and operational silos and drive coordinated, enterprise-wide decision-making. Built on Manhattan’s cloud-native, microservices-based Manhattan Active^® Platform, the solution is engineered to adapt in real time to shifts in demand, labor, orders, and capacity, aligning planning functions with execution across distribution and transportation operations.

ABOUT MANHATTAN ASSOCIATES

Manhattan Associates is a global technology leader, providing supply chain and omnichannel commerce solutions with unmatched AI capabilities. We design, build and offer best-in-class, AI-powered, cloud-based solutions that drive resilience and efficiency for businesses. We enable enterprises to uniquely unify front-end sales with back-end supply chain execution.

Our commitment to innovation, cloud-native platform and API-first architecture create simpler experiences and faster paths to value for our customers. We empower them to preempt and react to emerging trends and global disruptions with technical expertise and operational confidence, transforming challenges into competitive advantage. For more information, please visit www.manh.com.

ABOUT RAINFOREST DISTRIBUTION

Rainforest Distribution Corp. is a full-service food and beverage distribution company operating a network of distribution centers across the eastern United States with refrigerated, frozen, and ambient fulfillment capabilities. Purpose-built as a platform for incubating, supporting, and scaling emerging and high-growth brands, Rainforest gives manufacturers a clear path from regional launch to national reach.

For retailers where differentiated assortment is critical to driving traffic and loyalty, Rainforest delivers a curated, trend-forward product mix that makes store sets more compelling. Combined with deep supplier partnerships, enterprise-grade food safety standards, and investment in advanced supply chain technology, Rainforest serves as a value-added partner to national chains, regional grocers, and independent operators alike. For more information, visit www.rainforestdistribution.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260305588251/en/

Press Contact:

Devika Goel

Manhattan Associates

Tel: +1 470-435-1566

dgoel@manh.com

Source: Manhattan Associates Inc.