Fisher-Price® Partners With Big Little Feelings to Launch Play Kits That Support Parents Through Toddler Milestones

Developed by toy experts with insights from real moms, the Fisher-Price X Big Little Feelings collection offers four solution-based play kits and exclusive mini-courses

EAST AURORA, N.Y.--(BUSINESS WIRE)-- Fisher-Price (NASDAQ: MAT) today unveiled its collaboration with leading parenting experts Kristin Gallant and Deena Margolin – the moms behind Big Little Feelings – to launch a new collection of solution-based play kits and exclusive mini-courses for families with toddlers ages 18 months to 3 years. Each brain-boosting, parent-friendly offering supports families as they tackle some of the biggest (and most daunting) toddler milestones, providing expert-backed resources and tools that aim to help children navigate their big feelings as they learn and grow.

Fisher-Price partners with Big Little Feelings to launch play kits that support parents through toddler milestones.

“We’re flipping the script on traditional toddler toys and stale parenting advice by combining our mom-approved approach at Big Little Feelings with the science-backed expertise of Fisher-Price,” said Kristin Gallant and Deena Margolin, Co-Founders of Big Little Feelings. “We couldn’t be more excited about this collaboration – it feels like a natural partnership between our brands to create toys and resources that reflect our shared goal of supporting children build real-life skills while helping caregivers stay calm in the chaos.”

Every solution-based kit includes a customized Big Little Feelings mini-course and expert tips and tricks to tackle tough toddler behaviors – from potty training to bedtime routines, learning to share and taming feelings. Rooted in early childhood research, the new Fisher-Price X Big Little Feelings collection brings the fun kids love with the expert-backed support parents need for every big milestone.

“For 95 years, Fisher-Price has set the standard – creating high quality, developmentally enriching toys for children, while supporting families through every stage of childhood. This partnership with Big Little Feelings continues that legacy,” said Brian Fitzharris, SVP and General Manager, Fisher-Price. “Working with Kristin and Deena has been phenomenal. Not only do they share our mission, but combining their incredible curricula with our toys to help caregivers with some of the most challenging developmental moments – it’s a powerhouse partnership for parents!”

Tested in the Fisher-Price Play Lab, the Fisher-Price X Big Little Feelings collection provides a fun and engaging experience while helping toddlers develop emotional regulation, social skills and resilience through the language they know best: play.

The Fisher-Price X Big Little Feelings collection offers four solution-based play kits, including the following:

• Fisher-Price® Big Little Feelings® Potty Training Kit, (SRP: $53.99 | 18M+): Let’s flush away your fears and ditch those diapers for good with this all-in-one kit, designed to make the process easier for both parents and kids. It includes a toddler training toilet, custom board book, monster plush toy with matching mini potty, fidget popper, and a mini-course to guide you every step of the way.
• Fisher-Price® Big Little Feelings® Bedtime Routine Kit, (SRP: $53.99 | Age Grade 18M+): End bedtime battles with this engaging kit designed to make nighttime routines easier for parents and kids. It includes an electronic house playset, little monster figure, custom board book, and a mini-course with strategies for parents.
• Fisher-Price® Big Little Feelings® Calm Down Kit, (SRP: $32.99 | Age Grade 2Y+): Tame tantrums with this kit designed to help kids manage big feelings and support parents through tough moments. It includes a Feelings See ‘n Say toy, sun plush, custom board book, and a mini-course to encourage emotional awareness and healthy coping skills through play and storytelling.
• Fisher-Price® Big Little Feelings® Sharing Kit, (SRP: $43.19 | Age Grade 3Y+): Help your toddler learn kindness and sharing with this fun, hands-on kit. It includes an ice cream pretend playset, monster plush toy, custom board book, and a mini-course making social emotional learning engaging for both kids and parents.

The Fisher-Price X Big Little Feelings collection is now available at Target and Amazon. Visit Mattel Shop for more information.

About Mattel

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, and Barney®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.

About Big Little Feelings

Big Little Feelings is the go-to parenting resource created by therapists and moms—trusted by over 3.5 million parents for real-talk scripts, zero-judgment support, and expert-backed tools to raise kind, emotionally resilient little humans. Founded in 2020 by best friends Deena Margolin (LMFT) and Kristin Gallant, Big Little Feelings has since grown into a global parenting phenomenon, including their viral Instagram account, chart-topping podcast, After Bedtime with Big Little Feelings, and three best-selling online courses: Big Feelers, Winning the Toddler Stage and Potty Training Made Simple. Aptly dubbed “The Toddler Experts” and "The Architects of Modern Motherhood," Deena and Kristin have helped millions of parents and caregivers feel more confident in their day-to-day and maximize their child’s potential by providing strategies, scripts, and how-tos that support the development of kind, happy, emotionally resilient kids.

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Media Contacts

Kelly Powers: Kelly.Powers@mattel.com

Sarah Larkin: Sarah.Larkin@mattel.com

Source: Mattel, Inc.