Mattel, Amazon MGM Studios and Save the Children Launch Global Giveback Campaign for “Masters of the Universe” Film

Partnership will mobilize fandom to create real-world impact for children worldwide

Donate via Pledge HERE

Watch the PSA HERE

EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Mattel, Inc. (NASDAQ: MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, alongside Amazon MGM Studios and international humanitarian organization Save the Children, today announced a worldwide social impact campaign tied to the upcoming “Masters of the Universe” movie, which will be released theatrically June 5.

To celebrate the campaign’s launch, fans will enjoy a special message from the film's heroes Nicholas Galitzine (Adam/He-Man), Camila Mendes (Teela), and Idris Elba (Duncan), inspiring them to give back and harness their very own power. Starting April 28, on “Masters of the Universe Day” as declared by Los Angeles Mayor Tom Bradley in 1987, fans can support children worldwide by giving via Pledge or by texting HERO to 707070, with all donations benefitting Save the Children directly.

Masters of the Universe has spread a message of finding power from within for more than 40 years. The campaign transforms the idea that “You Have the Power!” into a global movement, mobilizing fans to help children around the world have a healthy start in life, the opportunity to learn, and protection from harm.

Nancy Molenda, Vice President of Global Corporate Events and Philanthropy at Mattel, said: “Masters of the Universe has inspired generations to discover their inner power. Through this campaign, we’re extending that legacy to children who need it most—working with Amazon MGM Studios and Save the Children to provide the confidence, resources, and support they need to shape their futures.”

Stephen Bruno, Head of Film Marketing at Amazon MGM Studios, said: “Amazon MGM Studios is honored to support this campaign with Mattel and Save the Children, bringing the ethos of Masters of the Universe beyond the screen to help create real-world impact. It’s a powerful way to connect fandom with purpose and show that heroism can make a difference in communities everywhere.”

Clare Rodger, Chief Marketing and Growth Officer at Save the Children U.S., said: “The long-standing partnership we’ve built with Mattel around our shared commitment to help children learn, play, and thrive has lasted for 20 years. Today, we’re excited to invite Masters of the Universe fans to become heroes in the real world. Heroism doesn’t stop at the screen, and this campaign shows how every action can help shape brighter futures and better outcomes for children across the U.S. and around the world.”

James Citron, CEO of Pledge, said: “At Pledge, we believe everyone has the power within to create change. By bringing ‘You Have the Power!’ to life, this campaign shows how fandom and community can drive real-world impact for children around the globe.”

From today through and beyond the movie’s global release date of June 5, retail activations supporting children, immersive experiential moments, community screenings with local organizations, and #YouHaveThePower fan content will keep the momentum going. For more information, visit Pledge.to/MOTU-X-Save-The-Children.

The Masters of the Universe campaign is part of Mattel’s Play It Forward initiative, which harnesses Mattel’s brands, partners, and fans to create meaningful impact for children around the world. Through Play It Forward, Mattel has supported kids in underserved communities, rural areas, and regions impacted by crisis and disaster, helping ensure they have access to the resources and opportunities they need to thrive. Mattel has partnered with Save the Children for more than 20 years, building a longstanding relationship focused on reaching children who are too often overlooked and supporting them to build brighter futures.

About Mattel

Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.

About Amazon MGM Studios

Amazon MGM Studios is a leading entertainment company focused on the production and global distribution of film and television content. Original series premiere on Prime Video, which is available to watch on hundreds of compatible devices in more than 240 countries and territories worldwide. Original films are produced and acquired by the studio for theatrical release and exclusively for Prime Video. Amazon MGM Studios also produces content for MGM+, the premium pay television network.

About Save the Children

Save the Children believes every child deserves a future. Since our founding more than 100 years ago, we've been advocating for the rights of children worldwide. In the United States and around the world, we give children a healthy start in life, the opportunity to learn and protection from harm. We do whatever it takes for children – every day and in times of crisis – transforming the future we share. Our results, financial statements and charity ratings reaffirm that Save the Children is a charity you can trust. Follow us on Facebook, Instagram, LinkedIn, X and YouTube.

About Pledge

Named Fast Company #2 Most Innovative company, Pledge is the world’s most trusted and #1-rated fundraising platform, powering generosity everywhere. With over $200 million raised for 65,000+ charities in 200+ countries, we partner with leading brands like Mattel, CNN, Zoom, Warner Bros. Discovery, Evite, and Shopify — meeting donors where they are through a donation platform that makes giving seamless across every channel, from mobile and TV to livestreams and beyond. Our AI-powered tools, partnerships and programs like Free the Fee, which pay the card fees, ensure more dollars reach nonprofits, inspiring a new era of generosity.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260428608679/en/

Press Contacts:
Mattel
Casey McDonald
casey.mcdonald@mattel.com

Kymia Freeman
kymia.freeman@mattel.com

Amazon
Maddie Mitrano
madmitrj@amazon.com

Save the Children
Jordyn Linsk
jlinsk@savechildren.org

Veronica Yepes
vyepes@savechildren.org

Pledge
Nicole Clouthier
nicole.clouthier@pledge.to

Source: Mattel, Inc.