Mattel Debuts UNO® Social Clubs, Turning the Classic Card Game into the Ultimate Night Out

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05/19/2025 - 09:00 AM

Fans can enter for a chance to win a weekend stay in an UNO-themed luxury suite at the Palms Casino Resort in Las Vegas

EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced the launch of UNO Social Clubs – the ultimate game night destination. UNO Social Clubs transforms game nights into an elevated social experience where friends connect, compete and create memories in venues across the country.

UNO is opening the doors to its first-ever UNO Social Club in one of the gaming capitals of the world – Las Vegas, Nevada at the Palms Casino Resort. One lucky winner and a guest has the chance to stay, play, and go wild in one of the most colorful suites in town from Friday, July 18th – Sunday, July 20th.

To kick off the summer, the UNO brand is opening the doors to its first-ever, deck-ed out UNO Social Club in one of the gaming capitals of the world – Las Vegas, Nevada. This experience at the Palms Casino Resort gives one lucky winner and a guest the chance to stay, play, and go wild in one of the most colorful suites in town from Friday, July 18^th – Sunday, July 20^th.

“We created UNO Social Clubs to reimagine what game night can be—bringing people together for real-world fun, connection, and a bit of friendly competition,” said Ray Adler, Vice President and Global Head of Games at Mattel. “The UNO Social Club in Las Vegas is just the beginning, and we’re excited to see how these new experiences inspire players to show up, play hard, and make unforgettable memories.”

Starting today, May 19^th, fans can enter for a chance to win the UNO Social Club getaway in Las Vegas by posting a creative TikTok video using the new UNO Reverse Card filter and the hashtags #UNOSocialClub and #MattelContest. Once chosen, the winner will enjoy a technicolor suite drenched in the brand’s iconic red, yellow, blue, and green colors, packed with UNO-themed features, including a private bowling alley and game-inspired décor.

UNO game tables in the suite will also be stocked with more UNO games than you can imagine – including new extensions for even more spirited competition – and a personal UNO game host to shuffle decks in style. Featured decks that will be played in the UNO Social Club include:

UNO Golf™: Match cards by colors and numbers, but your cards are laid out as you try to get rid of high cards and keep lower value cards. Strategically clear columns to eliminate cards but beware of cards that can raise your score. The player with the lowest score wins!

UNO Teams™: Players still match color, number and symbol but instead of every-man-for-himself, they team up in pairs of two and play together to win. Special cards and rules help teammates work together, but both players must get rid of all the cards in their hands to win.

UNO Show 'em No Mercy™: This game has a ton more cards with WAY tougher penalties and new rules that will have players stacking, swapping and drawing more cards than ever before! There are two ways to win in this merciless version of the classic game: get rid of all cards OR knock all other players out of the game.

UNO Social Clubs will pop-up across the country later this year, with experiences in bars and venues in major U.S. cities. Each event will transform everyday hotspots into the ultimate game night destination with UNO-themed drink menus, tournament-style play, photo moments, and more.

The UNO Social Club Las Vegas contest runs from May 19 through June 19, 2025, and is open to U.S. residents aged 21+ in the 48 contiguous states and D.C. Full rules and details can be found at https://sweeppromo.com/UNOSocialClubContest.

To keep up with UNO Social Club news, follow @UNO on social media.

About Mattel

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com

About Palms Casino Resort

Palms Casino Resort is a trailblazer as the first Las Vegas resort fully owned and operated by a Native American tribe. With 766 hotel rooms and suites across two towers, Palms offers a dynamic mix of bars and restaurants including the acclaimed steakhouse Scotch 80 Prime, the popular A.Y.C.E Buffet, and celebrity chef-driven eateries including Mabel’s Bar & Q by Chef Michael Symon and sky-high dining at Vetri Cucina from Chef Marc Vetri. Awarded USA Today’s Best US Casino, Palms is home to a redesigned 95,000-square-foot casino, live entertainment venues, a pool oasis, and unique lifestyle experiences. Amenities also include free valet and self-parking, The Pearl (a 2,500-seat concert theater), Ghostbar Rooftop Lounge, The Spa & Salon, the Brenden Theatre 14-screen cinema, over 190,000 square feet of meeting space, and nearly 600 units at Palms Place condominiums. Palms features innovative suites like the Hardwood Suite for basketball fans, the Kingpin Suite for bowling enthusiasts, and many more theme suites. The Sky Villa suites, with masterful artwork, private pools and terraces, and breathtaking views of the Strip, provide unmatched luxury for unforgettable experiences.

Located just west of the Las Vegas Strip off I-15 on Flamingo Road, Palms Casino Resort is owned by The San Manuel Gaming and Hospitality Authority (SMGHA), an affiliate of the Yuhaaviatam of the San Manuel Nation. For more details, visit palms.com or the Palms Press Room.