A New Era of Refined Style: StarMark Cabinetry Debuts Largest Collection Yet

Rhea-AI Summary

StarMark Cabinetry (NYSE:MBC) on Oct 9, 2025 launched its largest product collection to date, adding 15 new door styles and 8 new finishes as part of a two-year brand refresh. The expansion includes slab, shaker and French-cut miter doors (Colville, Emmerson, Francis, Ozark, Shoshone, Kobuck) plus finish names such as Whisper, Tea Chest, Nova and Lush Forest, the latter called MasterBrand's 2026 "Impactful Finish of the Year." New hardware and design options include curved end panels, a modern arched valance and new island end choices. StarMark also revealed a refreshed visual identity to support its handcrafted, refined-style positioning.

Insights

Product Strategy Analyst

StarMark expands its custom cabinetry range with 15 door styles and eight finishes, signaling a broad product refresh and deeper customization options.

StarMark increases SKU depth by adding 15 door styles and eight finishes, plus new components like curved end panels and arch valances, which directly broaden the brand's appeal to homeowners and designers seeking bespoke options. The refreshed visual identity supports the product push by aligning marketing assets with the expanded portfolio and helping dealer-facing sales efforts present a cohesive story.

Outcomes depend on dealer adoption, margin impact from added SKUs, and whether the new finishes generate incremental sales rather than simply redistributing demand across existing lines. Inventory complexity and production sequencing represent short-term operational risks; success will hinge on execution across manufacturing, channel training, and marketing activation.

Watch for dealer sell-through, order backlog changes, and any mentions of production lead-times over the next 6–12 months as measurable signals of market reception and operational strain.

One of the most comprehensive launches in StarMark's history ushers in timeless
craftsmanship and trending finishes.

SIOUX FALLS, S.D., Oct. 9, 2025 /PRNewswire/ -- StarMark Cabinetry, a handcrafted custom cabinet brand of MasterBrand, Inc., announces its latest product line expansion. This fall, StarMark introduces 15 new door styles and eight finishes, expanding its portfolio to meet evolving homeowner and designer preferences. This launch is part of a two-year initiative to refresh the StarMark brand and product line with bold, forward-looking offerings.

"This monumental product launch introduces a wealth of new doors and finishes, embracing key design trends such as softened edges with curved end panels and a modern arched valance," said Stephanie Pierce, senior director of marketing operations and innovation at MasterBrand Cabinets. "StarMark Cabinetry continues to stand for enduring quality, refined style and handcrafted design that transforms living spaces into lasting legacies."

The Face of Innovation: New Cabinet Door Designs, Finishes and Enhancements
Boasting 15 new door styles, the new StarMark Cabinetry introductions include slab, shaker and French-cut miter doors, offering homeowners a balance of heritage and on-trend design. Among the highlights are Colville, Emmerson, Francis, Ozark, Shoshone and Kobuck – each blending legacy craftsmanship with fresh, modern appeal.

Additionally, eight new expansive finish options draw inspiration from nature's serene presence – from warm, light stains that highlight the beauty of the wood grain to soft, off-white hues that evoke a sense of calm and purity:

• Whisper – A minimally opaque white stain
• Tea Chest – A translucent natural stain with subtle grey undertones
• Sandhill Crane – A warm mid-tone ivory
• Nova – A crisp, pale, buttery off-white
• Lush Forest – A near-black green, MasterBrand's 2026 "Impactful Finish of the Year"
• Raindrop – A watery blue with soft yellow undertones
• Tideway – A true navy with dark charcoal undertones
• Night Currents – A medium blue with gray influence

StarMark Cabinetry is also introducing curved end panels, a modern arch valance and new island end options, further expanding customization opportunities for homeowners and designers alike – allowing more ways to bring personalized, high-impact details into any space.

The brand also unveiled a refreshed brand identity featuring an updated logo, captivating photography and a cohesive visual language that together embody the brand's commitment to quality, craftsmanship and refined design.

For more information on StarMark Cabinetry or to find a dealer near you, visit https://www.starmarkcabinetry.com/new-products-from-starmark-cabinetry/. For industry design trends from MasterBrand, Inc., visit the recap of the annual trends report here. 

About MasterBrand

MasterBrand, Inc. (NYSE: MBC) is the largest manufacturer of residential cabinets in North America and offers a comprehensive portfolio of leading residential cabinetry products for the kitchen, bathroom and other parts of the home. MasterBrand products are available in a wide variety of designs, finishes and styles and span the most attractive categories of the cabinets market: stock, semi-custom and premium cabinetry. These products are delivered through an industry-leading distribution network of over 7,700 dealers, major retailers and builders. MasterBrand employs over 13,000 associates across more than 20 manufacturing facilities and offices. Additional information can be found at www.MasterBrand.com.

Forward-Looking Statements

Certain statements contained in this press release, other than purely historical information, and the assumptions upon which those statements are based, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements preceded by, followed by or that otherwise include the word "believes," "expects," "anticipates," "intends," "projects," "estimates," "plans," "may increase," "may fluctuate," and similar expressions or future or conditional verbs such as "will," "should," "would," "may," and "could," are generally forward-looking in nature and not historical facts. Where, in any forward-looking statement, an expectation or belief is expressed as to future results or events, such expectation or belief is based on the current plans and expectations of the management of MasterBrand. Although MasterBrand believes that these statements are based on reasonable assumptions, they are subject to numerous factors, risks and uncertainties that could cause actual outcomes and results to be materially different from those indicated or implied in such statements, including the risk that MasterBrand is not successful in expanding its StarMark Cabinetry offerings with new and modified products, the risk that MasterBrand fails to achieve the intended market acceptance of its refreshed brand identity, as well as those listed under "Risk Factors" in Part I, Item 1A of MasterBrand's Annual Report on Form 10–K for the fiscal year ended December 29, 2024, Part II, Item 1A of MasterBrand's Quarterly Report on Form 10-Q for the quarterly period ended March 30, 2025, Part II, Item 1A of MasterBrand's Quarterly Report on Form 10-Q for the quarterly period ended June 29, 2025, and other MasterBrand filings with the SEC.

The forward-looking statements included in this press release are made as of the date of this press release and, unless legally required, MasterBrand does not undertake any obligation to update, amend or clarify any forward-looking statements to reflect events, new information or circumstances occurring after the date of this press release.

Press Contact:
MasterBrandPR@clynch.com 

View original content to download multimedia:https://www.prnewswire.com/news-releases/a-new-era-of-refined-style-starmark-cabinetry-debuts-largest-collection-yet-302579198.html

SOURCE MasterBrand Inc.

FAQ

What did StarMark Cabinetry (MBC) announce on October 9, 2025?

StarMark announced a major product expansion adding 15 new door styles and 8 new finishes as part of a two-year brand refresh.

Which new door styles did StarMark add in the October 2025 launch?

The launch includes slab, shaker and French-cut miter doors with new names such as Colville, Emmerson, Francis, Ozark, Shoshone, and Kobuck.

What are the notable new finishes StarMark introduced for MBC in 2025?

Notable finishes include Whisper, Tea Chest, Nova, Lush Forest (named 2026 Impactful Finish of the Year), Raindrop, Tideway, Night Currents, and Sandhill Crane.

How does the StarMark product update affect customization options for homeowners?

The update adds curved end panels, a modern arched valance and new island end options to increase customization and high-impact design details.

Where can designers and buyers view StarMark's new MBC collection?

The new collection and dealer locator are available at https://www.starmarkcabinetry.com/new-products-from-starmark-cabinetry/.