Mobileye Secures Major DMS Production Program with Leading U.S. Automaker

Key Terms

driver monitoring system technical

A driver monitoring system is in-vehicle technology—usually cameras and sensors plus software—that watches the driver for signs of distraction, drowsiness or impairment and alerts them or the vehicle to take corrective action. Think of it as a digital co‑pilot that helps prevent accidents by noticing when a driver’s attention slips. Investors care because it affects safety ratings, regulatory compliance, liability exposure, insurance costs and the competitiveness of vehicles with semi-autonomous features.

adas technical

Advanced Driver Assistance Systems (ADAS) are electronic systems in vehicles that assist the driver with safety tasks. Examples include automatic emergency braking, lane keeping assist, and adaptive cruise control. These systems use sensors and cameras to improve vehicle safety.

occupant monitoring technical

Occupant monitoring is technology that detects and tracks people inside a vehicle or building—who is present, where they are seated, and sometimes their posture or vital signs—using sensors, cameras, or wearables. Investors care because it affects product safety, regulatory compliance, user experience and potential liability; like a smoke alarm for people, it can prevent costly recalls, open new feature-based revenue streams, and influence adoption of connected products.

system-on-chip technical

A system-on-chip (SoC) is a single silicon chip that combines the main computing processor, memory, and key interfaces (like graphics, wireless radios or input/output controllers) that a device needs to run. Think of it as a compact, all-in-one engine that replaces many separate parts, saving space, power and cost. For investors, SoC design and production influence product performance, margins and supply risk, and can be a major competitive advantage in electronics markets.

ecu technical

A European Currency Unit (ECU) was a unit of account made by combining several national European currencies into a single value, like a weighted shopping basket that tracked the collective worth of those currencies. Investors care because financial contracts, historical prices, and long-standing liabilities may be denominated or referenced in ECUs, so understanding it helps compare past values, convert legacy figures into current currency terms, and assess contractual obligations tied to that unit.

euro ncap regulatory

A European New Car Assessment Programme (Euro NCAP) is an independent safety testing group that crashes and evaluates cars to give easy-to-understand safety scores, like a report card for vehicle safety. Investors care because higher ratings can boost sales, reduce recall and liability risk, and protect brand value—similar to a restaurant earning a health-grade that attracts more customers and cuts legal trouble.

New win extends Mobileye’s in-cabin sensing momentum as platform gains traction with global OEMs

JERUSALEM--(BUSINESS WIRE)-- Mobileye (Nasdaq: MBLY) today announced that a leading U.S. automaker will integrate the Mobileye Driver Monitoring System™ (Mobileye DMS) into future vehicles equipped with Mobileye's EyeQ6L system-on-chip, with start of production targeted for 2027. The newly awarded win expands the scope and feature set of an existing ADAS program and is expected to span millions of vehicles across multiple models and model years.

Mobileye DMS™ correlates driver gaze and attention with real-time road context to detect distraction more intelligently (Photo: Mobileye)

Mobileye’s in-cabin sensing platform includes both DMS and Occupant Monitoring (OMS), running alongside ADAS perception on a single chip. By unifying interior sensing with exterior road perception, the platform is designed to evaluate driver engagement in the context of the driving environment – in order to assess not just whether a driver is alert, but where they are looking and whether their attention corresponds with what is happening on the road.

The new program builds on previously secured wins, including Mobileye DMS and OMS integrated into EyeQ6H-based SuperVision™ and Surround ADAS™ programs with a global automaker. Together, these programs reflect growing OEM demand for the consolidation of driver monitoring, occupant safety, and advanced driving functions – eliminating the cost and complexity of a separate DMS ECU.

“The next generation of intelligent driving demands richer context from every part of the vehicle – the road ahead, the cabin, and the interplay between them. At the same time, automakers are looking to scale advanced driving features across their lineups without the cost penalty of additional hardware or complex system integration. Mobileye DMS delivers on both – running context-aware driver monitoring on a single ADAS chip and ECU platform. This combination is something Mobileye is uniquely positioned for, and we look forward to helping our customers deploy at scale.” -- Nimrod Nehushtan, EVP, Business Development and Strategy.

As hands-off driving expands beyond premium vehicles, ensuring a driver is genuinely engaged with the road is increasingly important for safe deployment. Mobileye DMS is designed to correlate driver gaze with real-world road conditions from ADAS cameras, to catch distraction that cabin-only systems may miss and recognize when the driver is already aware. The intended result is fewer false alerts, more precise interventions, and for higher levels of autonomy, smarter takeover requests tuned to driver engagement.

The platform is intended to support Euro NCAP 2026 scoring requirements and is designed to address the potential evolution of the Euro NCAP 2029 protocol, which is expected to raise the benchmark from eye tracking to meaningful engagement detection.

About Mobileye
Mobileye (Nasdaq: MBLY) leads the mobility revolution with our autonomous driving and driver-assistance technologies, harnessing world-renowned expertise in artificial intelligence, computer vision and integrated software and hardware. Since our founding in 1999, Mobileye has enabled the global adoption of advanced driver-assistance systems that save countless lives and reduce crashes, while pioneering groundbreaking technologies such as REM™ crowdsourced road intelligence, Imaging Radar and Compound AI. These technologies drive the ADAS and AV fields towards the future of mobility – enabling self-driving vehicles and mobility solutions at scale, and powering industry-leading ADAS products. Through 2025, about 230 million vehicles worldwide have been built with Mobileye’s EyeQ technology inside, and in 2026 Mobileye acquired Mentee Robotics to pursue the future of physical AI and humanoid robots. Since 2022, Mobileye has been listed independently from Intel (Nasdaq: INTC), which retains majority ownership. For more information, visit https://www.mobileye.com

Mobileye's name, product names, product marks and logos are trademarks or registered trademarks of Mobileye Vision Technologies Limited. Other names and brands are the property of their respective owners.

Any reference to "Mobileye" in this document means Mobileye Vision Technologies Ltd., Mobileye Global Inc. or any of their subsidiaries.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260323700031/en/

Media Contact: Justin Hyde, justin.hyde@mobileye.com

Source: Mobileye