MasterCraft Takes the Helm, Partners with World Wake Association to Relaunch Rider Experience Tour
MasterCraft (NASDAQ: MCFT) announced a multi-year partnership with the World Wake Association to relaunch the MasterCraft WWA Rider Experience, a five-stop grassroots tour returning in 2026. Each stop will host up to 100 participants and include professional coaching, MasterCraft athlete mentoring, MasterCraft Owner Reunions, dealer activations, and WWA national qualifying opportunities. Events will be towed exclusively behind the new MasterCraft X24. The program aims to expand access, strengthen community ties, and position MasterCraft as a leader in performance and luxury watersports.
MasterCraft ( NASDAQ: MCFT ) ha annunciato una partnership pluriennale con la World Wake Association per rilanciare il MasterCraft WWA Rider Experience, un tour grassroots di cinque tappe che tornerà nel 2026. Ogni tappa ospiterà fino a 100 partecipanti e includerà coaching professionale, mentoring degli atleti MasterCraft, i Raduni dei Proprietari MasterCraft, attivazioni dei concessionari e opportunità di qualificazione nazionali della WWA. Gli eventi saranno trainati esclusivamente dal nuovo MasterCraft X24. Il programma punta ad ampliarne l’accesso, a rafforzare i legami comunitari e a posizionare MasterCraft come leader nello sport nautico di alto rendimento e lusso.
MasterCraft (NASDAQ: MCFT) anunció una asociación plurianual con la World Wake Association para relanzar el MasterCraft WWA Rider Experience, un tour de base de cinco paradas que regresará en 2026. Cada parada acogerá hasta 100 participantes e incluirá asesoría profesional, mentoría de atletas MasterCraft, Reuniones de Propietarios MasterCraft, activaciones de distribuidores y oportunidades de clasificación nacionales de la WWA. Los eventos se remolcarán exclusivamente detrás del nuevo MasterCraft X24. El programa tiene como objetivo ampliar el acceso, fortalecer los lazos comunitarios y posicionar a MasterCraft como un líder en deportes acuáticos de alto rendimiento y lujo.
MasterCraft (NASDAQ: MCFT)는 World Wake Association과 다년간의 파트너십을 발표하고 MasterCraft WWA Rider Experience를 재출시한다, 다섯 개의 스톱으로 구성된 그라운드업 투어가 2026년에 돌아온다. 각 스톱은 최대 100명의 참가자를 수용하며 전문 코칭, MasterCraft 선수 멘토링, MasterCraft 오너 리유니언, 딜러 활성화, 그리고 WWA 전국 예선 기회를 포함한다. 이벤트는 새롭게 공개된 MasterCraft X24 뒤에서 독점적으로 견인될 것이다. 이 프로그램은 접근성을 확대하고 커뮤니티 결속을 강화하며 MasterCraft를 성능과 럭셔리 워터스포츠의 선두주자로 자리매김하는 것을 목표로 한다.
MasterCraft (NASDAQ: MCFT) a annoncé un partenariat pluriannuel avec la World Wake Association pour relancer le MasterCraft WWA Rider Experience, une tournée locale sur cinq étapes qui reviendra en 2026. Chaque étape accueillera jusqu'à 100 participants et comprendra du coaching professionnel, le mentorat des athlètes MasterCraft, les Rencontres Propriétaires MasterCraft, des activations de concessionaires et des opportunités de qualification nationales WWA. Les événements seront remorqués exclusivement derrière le nouveau MasterCraft X24. Le programme vise à élargir l'accès, à renforcer les liens communautaires et à positionner MasterCraft comme un leader des sports nautiques de performance et de luxe.
MasterCraft (NASDAQ: MCFT) kündigte eine mehrjährige Partnerschaft mit der World Wake Association an, um die MasterCraft WWA Rider Experience neu zu starten, eine fünftägige Tour mit lokalen Stopps, die 2026 zurückkehrt. Jeder Stop wird bis zu 100 Teilnehmer aufnehmen und professionelles Coaching, Mentoring von MasterCraft-Athleten, MasterCraft Owner Reunions, Händleraktivierungen und nationale Qualifikationsmöglichkeiten der WWA beinhalten. Die Veranstaltungen werden ausschließlich hinter dem neuen MasterCraft X24 gezogen. Das Programm zielt darauf ab, den Zugang zu erweitern, Gemeinschaftsbindungen zu stärken und MasterCraft als führenden Anbieter von Leistungs- und Luxus-Wassersportarten zu positionieren.
MasterCraft (NASDAQ: MCFT) أعلن عن شراكة متعددة السنوات مع World Wake Association لإعادة إطلاق MasterCraft WWA Rider Experience، وهو جولة محلية من خمس توقفات تعود في 2026. ستستضيف كل محطة حتى 100 مشارك وتشتمل على تدريب مهني، توجيه رياضي من قبل رياضيي MasterCraft، تجمعات مالكي MasterCraft، تفعيل الوكلاء، وفرص التأهل الوطنية لـ WWA. ستُجرى الأحداث خلف MasterCraft X24 الجديد بشكل حصري. يهدف البرنامج إلى توسيع الوصول، تقوية الروابط المجتمعية، وتوطين MasterCraft كقائد في رياضات الماء عالية الأداء والفاخمة.
MasterCraft (NASDAQ: MCFT) 宣布与世界激浪协会（World Wake Association）达成多年合作关系，以重新推出 MasterCraft WWA Rider Experience，这是一个五站式草根巡回赛，计划在 2026 年回归。每站将接待最多 100 名参与者，并包含专业教练、MasterCraft 运动员导师、MasterCraft 所有者聚会、经销商激活以及 WWA 的全国资格机会。赛事将仅在新型 MasterCraft X24 后方拖曳。该计划旨在扩大参与机会、加强社区联系，并将 MasterCraft 定位为高性能与豪华水上运动的领军者。
- Multi-year partnership with World Wake Association
- Five-stop 2026 tour across the country
- Up to 100 participants per stop (≈500 total)
- Events towed exclusively behind the new MasterCraft X24
- Limited direct participant scale capped at ~500 attendees
Insights
MasterCraft’s multi-year WWA partnership reboots grassroots events to broaden participation and showcase the new X24 in 2026.
MasterCraft and the World Wake Association relaunch a five-stop Rider Experience in
Key dependencies include participant turnout, dealer execution, and how consistently the X24 is used across events; these determine whether the series drives measurable brand engagement. The partnership strengthens grassroots visibility but contains no disclosed financials or guaranteed customer conversion metrics, so near-term commercial impact remains unclear.
Watch for the published stop dates and participant uptake in
Five-Stop Grassroots Series Returns in 2026, Building Pathways for Riders of All Levels and Reinforcing MasterCraft’s Commitment to Growing Watersports through Leadership in Performance Watersports.
Grassroots Event Series Highlights MasterCraft’s Commitment to Growing Watersports, Investing in the Lifestyle, Expanding the Community, and Driving Progression
VONORE, Tenn., Oct. 15, 2025 (GLOBE NEWSWIRE) -- MasterCraft Boat Company, a MasterCraft Boat Holdings, Inc (NASDAQ: MCFT) subsidiary and the world's best-selling towboat brand, today announced its partnership with the World Wake Association (WWA) to relaunch its Rider Experience series. The MasterCraft WWA Rider Experience series marks the first time in more than a decade that MasterCraft has supported amateur wakeboarding and wakesurfing competitions, strengthening its commitment to growing watersports participation and community.
Building on the WWA Rider Experience’s long-standing legacy, the series has become a trusted platform for rider development and community connection. Now, through a new multi-year partnership, MasterCraft and the WWA will work hand-in-hand to elevate the series — expanding access, enhancing the event experience, and creating more meaningful on-water opportunities for enthusiasts of all levels. United by a shared vision, MasterCraft and the WWA are committed to growing and evolving the series into the premier launchpad for riders of all ages, with an emphasis on inclusivity, fun, and long-term progression.
"The MasterCraft WWA Rider Experience is about creating pathways for riders at every stage – from a beginner’s first ride to an aspiring National Champion,” said Krista Schipner, Vice President of Marketing at MasterCraft Boat Holdings. “Partnering with the WWA on this long-standing series allows us to combine their credibility and community with MasterCraft’s heritage of performance and luxury. Together, we’re creating the ultimate grassroots platform for progression on the water.”
The 2026 tour will feature five stops across the country, each hosting up to 100 participants. Each stop will offer the following:
- Professional coaching and mentoring from MasterCraft’s professional athletes
- World-class wakes and waves behind the all-new MasterCraft X24
- Community-building events, including MasterCraft Owner Reunions and dealer activations
- National qualifying opportunities through the WWA for riders looking to compete at the next level
By combining MasterCraft’s brand leadership with the WWA’s proven platform, the Rider Experience reinforces MasterCraft’s positioning as the dominant brand in both luxury and performance watersports – delivering premium experiences that grow the sport, welcome new riders, and strengthen the community for years to come.
“The WWA is proud to partner with MasterCraft to showcase the energy and excitement of wakesports to their customers and dealers. The launch of the new X24 represents a bold step forward and we’re thrilled to help bring competitive wake sports to the forefront and towed exclusively behind the all-new X24. This collaboration is a powerful opportunity to grow the sport and inspire a new generation of riders,” said Shannon Starling, President of the WWA.
MasterCraft is driven by a mission to deliver industry-leading quality, uncompromising comfort, and precision craftsmanship in every model. From hull to helm, each boat is engineered with meticulous attention to detail, ensuring durability and performance that exceed industry-standards. Designed with the driver, rider, and passenger in mind, MasterCraft prioritizes on-water comfort through innovative seating, intuitive controls, and superior ride characteristics. Above all, the brand is renowned for its unmatched wave and wake performance, consistently pushing the boundaries to provide the perfect pull for wakeboarders, wakesurfers, and skiers alike—setting the standard for excellence on the water.
For more information on MasterCraft and the MasterCraft WWA Rider Experience schedule please visit www.MasterCraft.com and follow along on Instagram, YouTube, X, and Facebook.
About MasterCraft:
MasterCraft is a world-renowned innovator, designer, manufacturer, and marketer of premium performance sport boats. Founded in 1968, MasterCraft has cultivated its iconic brand image through a rich history of industry-leading innovation, and more than five decades after the original MasterCraft made its debut, the company’s goal remains the same - to continue building the world’s best ski, wakeboard, wake surf, and luxury performance powerboats.
About MasterCraft Boat Holdings, Inc.:
Headquartered in Vonore, TN, MasterCraft Boat Holdings, Inc. (NASDAQ: MCFT) is a leading innovator, designer, manufacturer, and marketer of premium recreational powerboats through its three brands, MasterCraft, Crest, and Balise. For more information about MasterCraft Boat Holdings, please visit Investors.MasterCraft.com, www.MasterCraft.com, www.CrestPontoonBoats.com, and www.BalisePontoonBoats.com
Media Contact:
Kim Ramos
The Brand Amp
MasterCraftPR@TheBrandAmp.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/1b3578e8-7690-47d2-844b-02fe369baf98
FAQ
What is the MasterCraft WWA Rider Experience relaunch that MCFT announced on October 15, 2025?
How many stops and participants will the MCFT Rider Experience tour have in 2026?
Will the MasterCraft (MCFT) Rider Experience include competitive qualifying opportunities?
Which MasterCraft boat will tow the 2026 Rider Experience events announced by MCFT?
What activities will MCFT provide at each Rider Experience stop in 2026?
Where can investors and customers find more information about MasterCraft (MCFT) and the Rider Experience schedule?
