CJ 4DPLEX and Marcus Theatres Strengthen Partnership with Three New SCREENX Locations

Rhea-AI Summary

Marcus Theatres (NYSE: MCS) and CJ 4DPLEX announced an expansion of their partnership with three new SCREENX locations in the Midwest. The new 270-degree panoramic auditoriums will be installed at Marcus theaters in Shakopee, MN, Columbus, OH, and Addison, IL, set to open before summer 2025.

This expansion follows the success of Marcus' first SCREENX theater at Marcus Ridge Cinema in Wisconsin, which launched in September 2023 and has shown strong box office performance. The new locations will feature luxury recliner seating and mark SCREENX's debut in both the Columbus and greater Chicago areas.

SCREENX technology provides an immersive cinema experience by extending select scenes onto the auditorium's side walls. This expansion builds upon the existing partnership between the companies, which includes a 4DX location at Marcus Gurnee Mills Cinema in Illinois.

Positive

• Expansion into three new markets indicates growth and market penetration
• Strong box office performance of existing SCREENX location demonstrates proven business model
• Premium format expansion helps differentiate from home viewing competition
• Strategic partnership with technology provider strengthens competitive position

Negative

• Significant capital investment required for new technology installations
• Success dependent on continued consumer willingness to pay premium prices

The Expansion Brings New 270-Degree Panoramic Auditoriums to Shakopee, MN, Columbus, OH and The First-Ever SCREENX in Illinois

HOLLYWOOD, Calif., April 2, 2025 /PRNewswire/ -- CJ 4DPLEX, the world's leading producer of premium film formats and cinema technologies, and Marcus Theatres®, a division of Marcus Corporation (NYSE: MCS) and the fourth largest exhibitor in the U.S., announced today an expansion of their successful partnership with the addition of three new 270-degree panoramic SCREENX auditoriums in Minnesota, Ohio, and Illinois. This deal builds on the success of Marcus' first-ever SCREENX premium theater which launched in September 2023 at Marcus Ridge Cinema in New Berlin, Wisconsin.

Since its debut, the SCREENX auditorium at Marcus Ridge Cinema has consistently delivered strong box office results, demonstrating the growing demand for premium moviegoing experiences. The new SCREENX locations will open at Marcus Southbridge Crossing Cinema in Shakopee, MN, Marcus Crossroads Cinema in Columbus, OH, and Marcus Addison Cinema in Addison, IL. This marks the first SCREENX theater for the Columbus area as well as the debut for SCREENX in the greater Chicago area. Set to open ahead of the 2025 blockbuster summer season, all three sites will also feature luxury recliner seating.

SCREENX, the world's first multi-projection cinema technology, delivers a groundbreaking 270-degree panoramic viewing experience. By extending select scenes onto the left and right walls of the auditorium, SCREENX surrounds audiences with story-enhancing visuals that can't be replicated at home.

Mark Gramz, President, Marcus Theatres® stated, "The success of our first SCREENX location at Marcus Ridge Cinema confirmed the demand for this differentiated cinema technology. Our partnership with CJ 4DPLEX underscores our commitment to providing innovative entertainment options, and we're excited to bring SCREENX to three new markets."

"We're redefining how moviegoers experience cinema by bringing even more SCREENX theaters to audiences across the Midwest," added Duncan Macdonald, Senior Vice-President, Business Development of CJ 4DPLEX America. "Our collaboration with Marcus continues to set new standards for the future of cinema and we're confident these new auditoriums will further drive box office success."

CJ 4DPLEX and Marcus Theatres have a long-standing partnership, including a 4DX location at Marcus Gurnee Mills Cinema in Gurnee, Illinois. This latest expansion highlights both companies' dedication to enhancing the moviegoing experience through cutting-edge technology.

About CJ 4DPLEX
CJ 4DPLEX is a leading, next-generation cinema technology company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company has created innovative film technologies for theaters worldwide that include 'SCREENX', '4DX', and 'Ultra 4DX' for consumers to experience films in ways that were never before possible.

CJ 4DPLEX is a part of the CJ Group conglomerate that also includes entertainment powerhouses CJ CGV, the fifth largest theater chain in the world, and CJ ENM (CJ Entertainment & Media), who produced the Academy Award®, Golden Globe® and SAG Awards winning film, "Parasite".

SCREENX is the world's first multi-projection cinema with an immersive 270 degree field of view. By expanding the image beyond the frame and onto the walls of the theater, SCREENX places the audience directly at the center of the story, creating a visually immersive viewing experience unlike any other. To date, there are over 425 SCREENX auditoriums around the world in 40 countries.

4DX provides moviegoers with a multi-sensory cinema-going experience, allowing audiences to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. Each 4DX auditorium incorporates motion-based seating synchronized with more than 21 different effects and optimized by a team of skilled editors. To date, there are over 770 4DX auditoriums around the world, spanning over 70 countries

About Marcus Theatres
Marcus Theatres®, a division of Marcus Corporation, is the fourth largest theatre circuit in the United States and currently owns or operates 985 screens at 78 locations in 17 states under the Marcus Theatres, Movie Tavern® by Marcus and BistroPlex® brands. For more information, please visit www.marcustheatres.com and follow the company on Facebook, X, Instagram, and TikTok.

About Marcus Corporation
Headquartered in Milwaukee, Marcus Corporation is a leader in the lodging and entertainment industries, with significant company-owned real estate assets. In addition to its Marcus Theatres division, its lodging division, Marcus® Hotels & Resorts, owns and/or manages 16 hotels, resorts and other properties in eight states. For more information, please visit the company's website at www.marcuscorp.com.

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SOURCE CJ 4DPLEX

FAQ

When will Marcus Theatres (MCS) open the new SCREENX locations?

The three new SCREENX locations are scheduled to open before the 2025 summer blockbuster season.

Where are the new Marcus Theatres (MCS) SCREENX locations being built?

The new SCREENX theaters will be at Marcus Southbridge Crossing Cinema (Shakopee, MN), Marcus Crossroads Cinema (Columbus, OH), and Marcus Addison Cinema (Addison, IL).

How has Marcus Theatres' (MCS) first SCREENX location performed?

The first SCREENX location at Marcus Ridge Cinema in Wisconsin has consistently delivered strong box office results since its September 2023 launch.

What features will the new Marcus Theatres (MCS) SCREENX locations include?

The new locations will feature 270-degree panoramic viewing technology and luxury recliner seating.