Marcus Theatres Promotes Rob Novak to Executive Vice President of Operations and Food and Beverage
Rob Novak, executive vice president of operations and food and beverage
With nearly three decades at the company, Novak has held increasing responsibility in both theatre operations and food and beverage strategy. He began his career at the Marcus Theatres Addison location before being promoted to general manager of theatres in
“Rob’s extraordinary 29-year career with Marcus Theatres reflects a rare combination of dedication, leadership, and deep institutional knowledge,” said Jeff Tomachek, president of Marcus Theatres. “From his early role as a theatre general manager to his work in senior leadership, Rob has developed a comprehensive, firsthand understanding of our operations, culture, and strategic priorities. His leadership has been instrumental in delivering strong results for the organization and in thoughtfully strengthening and positioning our food and beverage platform as a key component of the guest experience.”
During his tenure, Novak played an integral role in the successful launch of BistroPlex, a concept that features in-theatre dining and elevates the culinary experience as a centerpiece of moviegoing and was instrumental in integrating Movie Tavern into the Marcus Theatres’ portfolio following its acquisition in 2019. The company’s portfolio of compelling food and beverage operations includes three full-service Zaffiro’s restaurants and nearly 30 Zaffiro’s Express outlets, which feature a signature Thincredible pizza; numerous Reel Sizzle outlets, known for fresh smash burgers and hand-dipped milkshakes; nearly 50 lobby/bar restaurants between Take Five Lounges and The Taverns; and more than 20 locations that offer in-auditorium dining.
Actively engaged within the industry, Novak served as president of the Entertainment Food and Beverage Association, formerly the National Association of Concessionaires (NAC), from 2023 through 2025 and is currently chair of the board for the organization. In 2022, he was honored with the Bert Nathan Memorial Award from the National Association of Concessionaires recognizing his leadership and significant accomplishment in the movie theatre concessions sector. Novak holds a Bachelor of Arts in Political Science from the University of Illinois Urbana-Champaign.
About Marcus Theatres
Marcus Theatres®, a division of Marcus Corporation, is the fourth-largest theatre circuit in
About Marcus Corporation
Headquartered in
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Sam Wisniewski
sam.wisniewski@hprstrategies.com
Source: The Marcus Corporation