MARCUS THEATRES® ROLLS OUT THE MARCUS MOVIE CLUB

Rhea-AI Summary

Marcus Theatres (NYSE: MCS) has launched the Marcus Movie Club, a new monthly membership program priced at $9.99 per month. Members receive one 2D movie credit monthly, 20% off food and beverages, unlimited additional tickets at $9.99, and no digital convenience fees. Unused credits roll over, and the pricing applies to early access and opening night screenings. An annual subscription option is available at $109.89, offering one month free. The program can be accessed through the Marcus Theatres app or website, with credits usable for upgrades to premium formats like IMAX and 3D.

Positive

• New revenue stream through subscription-based membership program
• Potential for increased concession sales through 20% discount incentive
• Customer retention strategy through rollover credits and recurring monthly fees
• Additional revenue opportunity through premium format upgrades

Negative

• Reduced margin per ticket through $9.99 pricing structure
• Potential cannibalization of full-price ticket sales

Get more at Marcus Theatres with a new monthly movie membership program
that saves movie lovers over $100 per year!

MILWAUKEE, Nov. 11, 2024 /PRNewswire/ -- Marcus Theatres^®, a division of The Marcus Corporation (NYSE: MCS), is premiering its movie membership service. For only $9.99 per month, moviegoers who join Marcus Movie Club receive a credit to see any 2D movie each month, get 20% off food and beverages, have unlimited access to additional tickets for just $9.99 for friends, family, and themselves, and won't pay any digital convenience fees. Unused monthly ticket credits roll over for members, and both credits and unlimited $9.99 ticket pricing can be used for early access and opening night screenings.

"Going to the movies is a vital part of the human experience," said Greg Marcus, CEO, Marcus Corporation. "People share movie theatre moments they'll never forget with me every day. A great date, a holiday with family, the first time they took their child and they experienced mixing popcorn with candy – all these memories framed by standing in line for concessions, being dressed up as a favorite character, passing tissues to or laughing with the moviegoer next to you. I'm excited about the Marcus Movie Club because it's about setting aside the time to make those memories affordably."

With the holidays approaching fast, a Marcus Movie Club membership is the gift that keeps on giving, creating time spent together regularly at an affordable price. Moviegoers can subscribe or gift the Marcus Movie Club for $9.99 per month, or pay $109.89 for the year and receive one month free, on the Marcus Theatres app or website. Upon joining, Marcus Movie Club members will have unlimited $9.99 pricing for 2D screenings for friends and family and a new 2D movie credit will be added to their account so they can select a 2D movie to see, upgrade to a SuperScreen, UltraScreen, RealD3D, IMAX, 4DX or ScreenX experience. Also, unused tickets will roll over and be available for use at a future date. The Marcus Theatres app is available for iPhone and Android devices and can be downloaded for free via the App Store or Google Play. For more information on Marcus Movie Club, visit movieclub.marcustheatres.com.

About Marcus Theatres
Marcus Theatres^®, a division of The Marcus Corporation, is the fourth-largest theatre circuit in the United States and currently owns or operates 993 screens at 79 locations in 17 states under the Marcus Theatres, Movie Tavern® by Marcus and BistroPlex® brands. For more information, please visit www.marcustheatres.com and follow the company on Facebook (MarcusTheatres), X (@Marcus_Theatres), Instagram, and TikTok (@marcustheatres).

Media contact:
Jenni Tetzlaff, Marcus Theatres
O: (414) 905-1529
jennitetzlaff@marcustheatres.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/marcus-theatres-rolls-out-the-marcus-movie-club-302301740.html

SOURCE Marcus Theatres®

FAQ

What are the benefits of Marcus Theatres (MCS) Movie Club membership?

Marcus Movie Club members receive one monthly 2D movie credit, 20% off food and beverages, unlimited additional tickets at $9.99, no digital convenience fees, and rollover of unused credits.

How much does Marcus Theatres (MCS) Movie Club membership cost?

The Marcus Movie Club costs $9.99 per month, or $109.89 for an annual subscription which includes one month free.

Can Marcus Theatres (MCS) Movie Club credits be used for premium formats?

Yes, Movie Club credits can be upgraded for premium formats including SuperScreen, UltraScreen, RealD3D, IMAX, 4DX, and ScreenX experiences.

Do Marcus Theatres (MCS) Movie Club credits expire?

No, unused Movie Club credits roll over and remain available for future use.