MediaCo Appoints Maire Mason to Lead Local Radio and Television Operations, Driving Major New York Market Shift

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01/26/2026 - 08:00 AM

Veteran Executive Joins MediaCo to Oversee NYC, Chicago, and Denver with Additional Expansion Planned

NEW YORK--(BUSINESS WIRE)-- MediaCo Holding Inc. (Nasdaq: MDIA) today announced the appointment of Maire Mason as Vice President and General Manager of Local MediaCo Markets, marking a significant leadership move in the New York radio and television landscape.

In this role, Mason will oversee MediaCo’s local radio and television operations across New York City, Chicago, and Denver, with responsibility for marquee brands including HOT 97 (WQHT-FM), WBLS-FM, Luna 107.5 (WBLS-HD2), La Buena (WQHT-HD2), and EstrellaTV’s WMBC-TV in the New York tri-state area. MediaCo expects Mason’s responsibilities to expand to additional markets as the company accelerates national growth.

Mason joins MediaCo from Spanish Broadcasting System, where she served as Vice President and General Manager for the New York market, leading Mega 97.9 and Amor 93.1, and later adding Chicago’s La Ley 107.9 to her portfolio. Her career also includes more than 20 years at CBS Radio/Infinity Broadcasting, as well as senior leadership roles at Univision New York and Cumulus Media, where she helped launch New York City’s first FM news station and its first country station.

“Maire is an extraordinary executive and one of the top leaders in audio,” said Albert Rodriguez, CEO of MediaCo Holding Inc. “Her experience, market insight, and leadership make her the ideal person to lead our local operations as we continue to grow.”

“This opportunity doesn’t come around often,” said Mason. “I’m excited to lead iconic brands like HOT 97 and WBLS alongside La Luna, La Buena, and WMBC, and to work with a leadership team that is building something special.”

Brian Fisher, Chief Revenue Officer, added, “Maire’s arrival significantly strengthens our commercial strategy and positions us for accelerated growth across audio and television.”

Danny Lowrey, Senior Vice President of Audio Sales, said, “This is a game-changing hire for our audio business and our partners.”

MediaCo also announced Liz Paulino has been appointed Director of Sales, reporting to Mason, further strengthening the company’s local leadership team.

About MediaCo
MediaCo Holding Inc. (Nasdaq: MDIA) is a diverse-owned, multi-platform media company serving multicultural audiences nationwide. Its powerhouse brands—including HOT 97, WBLS, EstrellaTV, Estrella News, Que Buena Los Angeles, and the Don Cheto Radio Network—reach more than 20 million people each month across television, radio, digital, and streaming platforms. Its Sigma Audio Networks LLC, a groundbreaking national multicultural audio network, is modernizing how advertisers reach America’s growing multicultural audiences. Learn more at https://mediaco.now.