AQH (Average Quarter-Hour) is a broadcast audience metric that measures the average number of people listening to or watching a station during a typical 15-minute period. For investors, AQH is a practical signal of a media outlet’s consistent reach and popularity — similar to counting how many customers are in a store during a busy quarter-hour — which directly affects advertising demand, pricing power, and revenue forecasts.
cumetechnical
Cume is the short form of “cumulative” used to describe the total number of unique people reached by a service, program, website or channel over a given period. Investors watch cume because it shows the size and growth of an audience—like counting how many different people attended a series of concerts—which helps predict advertising reach, subscription potential and future revenue trends.
ppmtechnical
Parts per million (ppm) is a unit that expresses how many units of a substance exist in one million units of a mixture or material — imagine one drop of dye spread through an Olympic-sized pool to picture a very small concentration. Investors watch ppm readings because regulatory limits, product contamination, pollutant emissions or chemical residues often use this scale; small numeric changes can mean compliance problems, remediation costs, production shutdowns or reputational risk that affect a company’s value.
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NEW YORK--(BUSINESS WIRE)--
MediaCo Holding Inc. (Nasdaq: MDIA) today announced a strong February performance across its audio portfolio, with audience growth in key dayparts and demos driving momentum in New York, Southern California, Dallas-Fort Worth, and Houston.
New York led by HOT 97 and WBLS, with HOT 97 rising to #4 in mornings and #3 in afternoons, and Prime AQH up 41% year over year. WBLS posted 35% afternoon AQH growth among Persons 25-54 and strong weekend gains.
Southern California delivered one of MediaCo’s strongest books, powered by Que Buena (KBUE) in Los Angeles, which saw double-digit AQH growth and major morning gains, and 96.1 KRQB, which posted standout increases including 200% midday growth among Persons 18-49 and triple-digit afternoon gains.
Dallas-Fort Worth saw breakout performance from 106.7 KZZA, with 38% AQH growth vs. Q4 among Persons 25-54 and strong morning drive gains, while 98.3 KBOC delivered double-digit cume growth and 70%+ weekend AQH increases among Persons 18-49.
Houstonperformance was driven by weekend and off-peak momentum, with 98.5 KTJM posting strong weekend gains across both demos, 107.9 KQQK delivering Persons 18-49 growth across afternoons, nights, and weekends, and 93.7 KNOR seeing triple-digit month-over-month nighttime growth among Persons 18-49.
“We’re seeing real momentum across the MediaCo portfolio, with consistent growth in key dayparts and across core audiences in multiple major markets,” said Maire Mason, President of Audio, MediaCo. “These results reflect the strength of our brands, our programming strategy, and our deep connection with the communities we serve.”
Source: Nielsen Audio PPM, February 2026 Monthly.
About MediaCo
MediaCo Holding Inc. (Nasdaq: MDIA) is a diverse-owned, multi-platform media company serving multicultural audiences nationwide. Its powerhouse brands—including HOT 97, WBLS, EstrellaTV, Estrella News, Que Buena Los Angeles, and the Don Cheto Radio Network—reach more than 20 million people each month across television, radio, digital, and streaming platforms. Its Sigma Audio Networks LLC, a groundbreaking national multicultural audio network, is modernizing how advertisers reach America’s growing multicultural audiences. Learn more at https://mediaco.now.
