MediaCo TV and Radio Audience Surges 35% in Prime Time

MediaCo Breaks from the Competition and Reports Robust April-May Television and Radio Audience Growth in 2Q25

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06/03/2025 - 11:31 AM

NEW YORK--(BUSINESS WIRE)-- MediaCo, a leading multicultural, multiplatform media powerhouse, announced significant audience growth across its television and radio platforms second quarter-to-date, underscoring its commitment to delivering culturally resonant entertainment, music and news content to Hispanic and Black audiences.

Broadcast Television Performance¹

EstrellaTV Network weekday 7p-11p prime during the first two months of 2Q grew +35% among Persons 18-49 vs. the same period a year ago driven largely by its regular series programming Tengo Talento, Mucho Talento Nueva Era (+19%), Alarma TV (+54%), Noticiero Cierre de Edición (+48%) and 24 Horas Late (+122%). Additionally, on May 14^th, the network delivered its largest full coverage P18-49 audience of its semifinal Liga MX match between Tigres UANL vs Toluca (+157% vs. the network’s 2024/25 Men’s Liga MX average).

Local Television Performance²

EstrellaTV Local also had gains in the combined book averages of April and May vs. the same period a year ago. Three of the network’s biggest owned and operated stations grew in weekday prime: KRCA / Los Angeles nearly doubled its P18-49 audience (+96%), QFAA / Dallas grew +49% and KZJL / Houston increased +143%. Additionally, WGEN / Miami was up in weekday prime year-to-year among P25-54 by +198%.

Radio Performance³

MediaCo also announced significant audience growth in its radio division during the first four months of 2025, outpacing overall market growth. MediaCo radio stations saw audience increases in primetime with Adults 25-54 by an impressive 24% compared to the final four months of 2024—well above the overall market growth of 18% over the same period. KBUE, in Los Angeles grew 56%, KRQB/Riverside/San Bernardino gained 46%, Estrella’s Dallas stations (KNOR, KBOC and KZZA) increased a combined 38% and its stations in Houston (KTJM and KQQK) rose 19%. In New York, MediaCo stations WBLS and WQHT grew a combined 14%, reinforcing MediaCo’s reach in the nation’s largest media market.

“This level of growth speaks to the power of culturally relevant content and the strength of our multi-platform approach,” said Brian Fisher, Senior Vice President of Video Sales. “We’re proud to deliver meaningful engagement for our audiences and strong performance for our partners—across every screen and in every market.”

ABOUT MEDIACO

MediaCo Holding Inc. (Nasdaq: MDIA) is a minority-owned, minority-targeted media business. MediaCo stands at the forefront of entertainment and news, uniquely positioned as a leader in reaching multicultural audiences. Through its diverse portfolio of digital, television and radio properties including EstrellaTV, Estrella News, Hot 97, WBLS and Que Buena LA, MediaCo engages over 20 million people every month, delivering a dynamic mix of free, ad-supported streaming and terrestrial entertainment, music, and news across all major media platforms and on all devices. More info at www.mediacoholding.com.

https://mediacoholding.com

https://www.linkedin.com/company/mediaco-holding-inc/

TV Sources: ¹Nielsen NNTV. Panel only, TV w/Digital, Live+Same day data. M-F 7p-11p Strict Daypart (Span) and pure program averages within M-F 8-9p, 9-10p, 10-1030p and 1030-11p; percentages calculated on P18-49 AA (units). NTI dates for Apr/May 2025 (3/31/25-5/25/25) vs. Apr/May 2024 (4/01/24-5/26/24). Tigres comparison based on full coverage of 5/14/25 match vs. full coverage of all 20 men’s matches (7/17/24-5/14/25) ²Nielsen NLTV. Production data, TV w/Digital, Live+Same day data. M-F 7p-11p Broadcast feed P18-49 AA (units) for KRCA/LA, QFAA/DL, KZJL/HN and P25-54 AA (units) for WGEN/MI. NSI dates for Apr/May 2025 (3/27/25-5/21/25) vs. Apr/May 2024 (3/28/24-5/22/24).

Radio Source: ³Nielsen Audio; Adults 25-54, Mon-Fri 6a-7p, Average Quarter Hour (AQH) growth, Jan-Apr 2025 (4-month average) vs. Sep-Dec 2024 (4-month average); Los Angeles, Riverside/San Bernardino, Dallas, Houston, and New York Metros.