Full-power describes a machine, plant, system or service operating at its maximum authorized or designed output or capacity. For investors, knowing something is at full-power is like seeing a car running at top speed: it signals peak production and revenue potential but also higher wear, fuel or maintenance needs and less flexibility to increase output if demand rises, which affects forecasts, costs and risk assessments.
must-carryregulatory
Must-carry is a regulatory rule that forces cable, satellite or other pay-TV providers to include designated local broadcast channels on their basic service lineup. For investors, it matters because it guarantees those broadcasters steady audience access—like a grocery store being required to carry a local brand—preserving advertising reach and viewership while limiting the distributor’s ability to demand carriage fees or remove the channel.
dmatechnical
Direct market access (DMA) is a trading method that lets investors send buy or sell orders straight into an exchange’s order book through a broker’s technology, instead of routing orders through a dealer who makes the trade for them. Like using a highway exit to reach your destination faster, DMA matters because it can give faster execution, tighter prices and more control over order timing, which can affect trade costs and outcomes.
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Station Upgrade to Full-Power Broadcast Strengthens EstrellaTV’s Presence in Texas
NEW YORK--(BUSINESS WIRE)--
MediaCo Holding Inc. (Nasdaq: MDIA) today announced the launch of EstrellaTV on KYVV in San Antonio, marking a significant expansion of the network’s full-power broadcast footprint in one of the nation’s most important Hispanic markets.
The May 19 launch strengthens EstrellaTV’s distribution and positions the network for continued audience and advertising growth across South Texas as the company builds momentum across its national television portfolio.
“Launching EstrellaTV on KYVV TV 10 in San Antonio is another important milestone in our continued growth strategy,” said Luis Fernandez Rocha, SVP Station Group at MediaCo. “San Antonio is one of the most influential Hispanic markets in the country, and upgrading to full-power distribution significantly expands our ability to serve audiences and advertisers with culturally relevant content and scaled local market solutions. With KYVV TV 10, MediaCo continues to strengthen its presence across key Hispanic markets and now delivers additional full-power must-carry distribution across Top 10 Hispanic DMAs nationwide.”
The move to full-power distribution in San Antonio expands access to EstrellaTV’s growing lineup of entertainment, live sports, news, and culturally resonant programming, including Liga MX coverage featuring Tigres UANL and FC Juárez matches, original entertainment franchises, and daily news programming designed for U.S. Hispanic audiences.
The launch continues MediaCo’s broader expansion strategy as the company grows distribution, strengthens local market presence, and builds on the momentum of EstrellaTV’s audience growth. Season-to-date, EstrellaTV is the fastest-growing Spanish-language broadcast network among Adults 18–49 in prime time.
About MediaCo
MediaCo Holding Inc. (Nasdaq: MDIA) is a diverse-owned, multi-platform media company serving multicultural audiences nationwide. Its powerhouse brands—including HOT 97, WBLS, EstrellaTV, Estrella News, Que Buena Los Angeles, and the Don Cheto Radio Network—reach more than 20 million people each month across television, radio, digital, and streaming platforms. Its Sigma Audio Networks LLC, a groundbreaking national multicultural audio network, is modernizing how advertisers reach America’s growing multicultural audiences.
