MediaCo Leads the Political Charge: Multicultural Audiences to Decide 2026 Election

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10/07/2025 - 09:15 AM

NEW YORK--(BUSINESS WIRE)-- MediaCo Holding Inc. (Nasdaq: MDIA), a national leader in multicultural media, today announced the launch of its 2026 Political Team, a 100+ person powerhouse focused on political advertising and engagement in every local market, with special emphasis on swing states. Leveraging MediaCo’s owned & operated stations, affiliates, digital platforms, hyper-focused live news in most markets and live news coverage in every market digitally, advanced data and analytics, and its exclusive partnership with Do It Outdoors, the company reaches voters across television, radio, streaming, and out-of-home (OOH) platforms using geofencing, shadow fencing, and mobile activation tools.

A recent Miller Kaplan report for New York, covering results through July 2025, underscores MediaCo’s leadership: the company captured 44% of all political and advocacy revenue, generating seven-figure results. MediaCo’s data-driven intelligence and cross-platform reach ensure campaigns can directly target and influence key voting audiences with unmatched precision.

Albert Rodriguez, CEO of MediaCo, said, "The 2024 election proved that multicultural audiences decided the outcome—and their influence continues to grow. Hispanics, Blacks, and Asians will be critical in the 2026 election, and MediaCo is the leader in reaching them. With our data and analytics, combined with our OOH capabilities through Do It Outdoors—including geofencing and shadow fencing—and our live news presence, we can identify, engage, and activate these voters like no one else."

To strengthen its political operations, MediaCo has appointed Tomas N. Regalado as Vice President of Strategic Business Affairs, who will lead the political charge across all markets. Tomas brings a wealth of experience in political strategy and multicultural engagement.

Tomas N. Regalado commented, “Tapping into multicultural communities isn’t just about reach—it’s about trust and relevance. MediaCo has the local credibility and the national scale to deliver both. Winning campaigns begins with understanding people, not just demographics, and MediaCo has the trust of multicultural communities because we’ve been part of their daily lives for years—through local news, music, and culture. My focus will be on helping campaigns translate that connection into real results: building momentum on the ground, driving turnout, and making sure every message lands where it matters most. With tools like hyper-local live news, advanced analytics, and OOH precision through Do It Outdoors, we’re not just identifying voters—we’re moving them to action.”

Brian Fisher, Chief Revenue Officer, added, "Our team doesn’t just reach voters; we connect with them in meaningful ways. From on-air to digital to out-of-home, and through trusted live news, our integrated platforms—powered by data insights—allow campaigns to target the multicultural electorate more effectively than anyone else."

As part of its expansion, MediaCo is seeking 20–25 new sellers to join its political team in key swing states. Interested candidates can apply at https://mediaco.now.

MediaCo’s 2026 Political Team underscores the company’s commitment to providing campaigns with the reach, intelligence, and influence needed to succeed in an increasingly diverse and dynamic electoral landscape.

About MediaCo
MediaCo Holding Inc. (Nasdaq: MDIA) is a diverse-owned, multi-platform media company serving multicultural audiences nationwide. Its powerhouse brands—including HOT 97, WBLS, EstrellaTV, Estrella News, Que Buena Los Angeles, and the Don Cheto Radio Network—reach more than 20 million people each month across television, radio, digital, and streaming platforms. Learn more at https://mediaco.now.