MediaCo Names Katz Television Group Exclusive National Sales Partner as EstrellaTV Delivers Record Growth

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P18–49 technical

p18–49 denotes the demographic group of people aged 18 through 49, commonly used to measure audience size and appeal for media and advertising. Investors watch this group because advertisers often pay more to reach these viewers, so a larger or growing p18–49 audience can translate into higher ad revenue and stronger financial performance for companies that rely on advertising, similar to how a store values foot traffic among shoppers most likely to buy.

12/17/2025 - 09:26 AM

Partnership Unlocks New Revenue Opportunities Across Top Hispanic Markets

NEW YORK--(BUSINESS WIRE)-- MediaCo Holding Inc. (Nasdaq: MDIA) today announced a partnership with Katz Television Group, a division of Katz Media Group, the nation’s largest and most established media sales organization. Katz will serve as national media sales representative for MediaCo’s owned-and- operated EstrellaTV stations, exclusive for political advertising and preferred for Direct Response (DR) and Paid advertising sales across the portfolio.

The agreement comes as EstrellaTV posts the strongest year-over-year prime-time growth in its history, cementing its position as one of the fastest-rising Spanish-language television networks in the U.S. Under the partnership, Katz will represent EstrellaTV stations in New York, Los Angeles, Miami, Houston, Chicago, and Denver - covering four of the top five U.S. Hispanic markets.

“This partnership is a force multiplier for everything we’re building,” said Brian Fisher, Chief Revenue Officer, of MediaCo Holding Inc. “EstrellaTV is delivering historic ratings growth, expanding its footprint in top markets, and connecting with audiences in ways advertisers are actively seeking. Katz brings unmatched scale, agency relationships and executional expertise that accelerates our ability to monetize that momentum.”

EstrellaTV recently delivered the highest year-over-year prime-time P18–49 growth ever, surging +92% in November. Quarter-to-date, EstrellaTV is outperforming prior-year averages every night.

“MediaCo is building something special,” said Craig Broitman, President of Katz Television Group. “EstrellaTV’s rapid audience growth represents a powerful opportunity for advertisers. We’re proud to partner with MediaCo to scale these assets nationally and deliver meaningful value to brands.”

For advertising inquiries, please contact: Trevor.Heaton@katzmedia.com (Political) Ben.Buchwald@katzmedia.com (Direct Response and Paid)

About MediaCo Holding Inc.

MediaCo Holding Inc. (Nasdaq: MDIA) is a diverse-owned, multi-platform media company serving multicultural audiences across the U.S. Through a network of iconic brands—including Hot 97, WBLS, EstrellaTV, Estrella News, Que Buena Los Angeles and the Don Cheto Radio Network—MediaCo reaches over 20 million people monthly via television, radio, digital, and streaming platforms. The company’s innovative and culturally resonant content spans music, news, and entertainment across major local and national markets. More info at www.mediacoholding.com.

About Katz Media Group

Katz Media Group is the largest media representation company in America, delivering advertisers’ local impact on a national scale. Katz provides access to over 250 million weekly active consumers across the country through its three companies – Katz Radio Group, Katz Television Group and Katz Digital Group – collectively serving as the trusted sales partner to an expansive portfolio of radio stations, television stations and video and audio digital partners. With audiences in every market, Katz uses its unparalleled national reach, latest technology, data, and strategic insights to create custom campaigns to help advertisers target and connect with local consumers nationwide. Katz is based in New York City, with 13 regional offices. For more information, visit: www.katzmedia.com and www.katzmulticultural.com.