MediaCo’s, Estrella TV, Continues to Build Prime Time Momentum with Double-Digit Growth in Key Demo
MediaCo (MDIA) reported significant growth for its EstrellaTV network in Q2 2025, with prime time viewership increasing 23% year-over-year to 15.3k viewers in the P18-49 demographic.
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In Q2 2025, EstrellaTV averaged 15.3k P18-49 prime time viewers (Mon–Sun), up
June closed with continued gains:
- June P18-49 Mon–Sun prime: 15.0k, up from 12.5k YoY (third straight monthly gain).
-
Mon–Fri prime time up
29% YoY (19.4k vs. 15.0k).
Program highlights:
-
Noticiero Cierre de Edición (10p): 32.4k viewers, +
7% vs. season average. -
24 Horas Late (10:30p): 29.6k, +
14% . -
Minuto Para Ganar (6p): +
20% vs. season-to-date. - Alarma TV (11p): up from 6.7k to 7.7k, with late-night repeats also posting double-digit gains.
“This quarter marks a turning point for EstrellaTV,” said Brian Fisher, SVP, Video Sales, MediaCo. “After six years, we’re delivering sustained growth in our core demo, reflecting the strength of our content and connection with Hispanic audiences.”
MediaCo will continue investing in original programming and digital expansion to build on this growth through the rest of 2025.
ABOUT MEDIACO
MediaCo (NASDAQ:MDIA) is a national multimedia company delivering culturally resonant content through television, radio, and digital platforms. Its iconic brands, including WBLS, Hot97, Don Cheto Radio Network, and top-rated Spanish-language stations in
Source: Nielsen National TV View, National Sample; Panel Only, TV with Digital. Live+Same Day, Strict Daypart Averages; P18-49 AA (units). Season-to-date (9/23/24 - 6/29/25 vs. 9/25/23-6/30/24); June (5/26/25 - 6/29/25 vs. 5/27/24-6/30/24).
View source version on businesswire.com: https://www.businesswire.com/news/home/20250709342836/en/
Source: MediaCo