MediaCo’s EstrellaTV Delivers Record Year-Over-Year Prime-Time Ratings Growth in November

Rhea-AI Impact

(High)

Rhea-AI Sentiment

(Very Positive)

Key Terms

p18–49 technical

p18–49 denotes the demographic group of people aged 18 through 49, commonly used to measure audience size and appeal for media and advertising. Investors watch this group because advertisers often pay more to reach these viewers, so a larger or growing p18–49 audience can translate into higher ad revenue and stronger financial performance for companies that rely on advertising, similar to how a store values foot traffic among shoppers most likely to buy.

prime-time technical

Prime-time is the block of hours when the largest number of people watch or listen to broadcast or streaming content, typically in the evening. It matters to investors because audience size during this period drives advertising revenue, subscription growth and the perceived value of a media outlet—like the busiest shopping hour for a store, bigger crowds usually mean higher potential income and influence on a company’s financial results.

live+same day technical

Live+same day indicates that information or an event is being presented in real time and that any related materials, filings, or actions will be available or processed within the same trading day. For investors it means you hear the news as it happens and can act on it immediately, similar to watching a live broadcast and getting the highlights and playbook before the day ends — which can affect trading decisions and short-term price moves.

12/11/2025 - 09:35 AM

NEW YORK--(BUSINESS WIRE)-- MediaCo Holding Inc. (Nasdaq: MDIA), today announced a landmark ratings milestone for EstrellaTV, which delivered the highest year-over-year prime-time P18–49 growth in the network’s history. The network surged +92% in November P18–49 prime-time delivery, solidifying EstrellaTV as one of the fastest-rising Spanish-language broadcasters in the U.S.

This record-breaking month was fueled by strong momentum across the entire lineup and standout gains from key tentpole franchises:

Tengo Talento Kids – November’s top performer, a powerful +65% jump from October.
Alarma TV – November’s #2 program, up +5% month-to-month.
100 Latinos Dijeron – Continued its upward trajectory with a +26% MTM lift.
Liga MX – November matches outperformed this season’s pre-November average by +45%.

November wasn’t just about big individual wins, it delivered consistency. Every weekly P18–49 prime-time average ranked within EstrellaTV’s top 10 weeks of 2025, underscoring the network’s sustained growth.

Quarter-to-date, EstrellaTV is outperforming last year across the board, with higher P18–49 prime-time averages year-over-year every night, Monday through Saturday, a clear reflection of rising engagement and loyalty among Hispanic audiences nationwide.

“EstrellaTV’s record November results underscore the strength of our programming strategy and the deepening connection we’re building with Hispanic viewers across the country,” said Brian Fisher, Chief Revenue Officer, MediaCo Holding Inc. “We’re incredibly proud of this momentum and energized for what’s ahead.”

Sources: Nielsen National TV View (NNTV) Program Report; Updated Big Data Plus Panel, Live+Same Day P18-49 (units); Mon-Sun 7p-11p Strict Daypart (Span), Nov 2025 (10/27-11/30) vs. Nov 2024 (10/28-11/24). Series program gains are Nov 2025 vs. Oct 2025 (9/29-10/26), Liga MX gain is Nov 2025 average vs. pre-November Apertura season average (7/05/25-10/26/25). 2025 Calendar year to-date is 12/30/24-11/30/25. Quarter-to-date averages are for 4Q25 (9/22-11/30) vs. 4Q24 (9/23-11/24).

About MediaCo Holding Inc.
MediaCo Holding Inc. is a leading media and entertainment company serving diverse audiences across broadcast, audio, and digital platforms. MediaCo owns and operates EstrellaTV, one of the nation’s fastest-growing Spanish-language networks, delivering compelling news, entertainment, sports, and cultural programming to millions of viewers.