TBL Team Boxing League Announces Broadcast Partnership with MediaCo's EstrellaTV

Rhea-AI Summary

TBL Team Boxing League announced a broadcast partnership with EstrellaTV, owned by MediaCo (Nasdaq: MDIA), to air all TBL fights in Spanish starting March 20, 2026. EstrellaTV will distribute the season across linear, app and FAST channels, reaching nearly 50 million households and devices nationwide.

This marks TBL's first Spanish-language broadcast, broadening access to Hispanic audiences and expanding EstrellaTV's live sports lineup and advertising opportunities.

Positive

• First Spanish-language broadcasts of TBL, expanding audience reach
• Distribution to nearly 50 million households and devices nationwide
• All season coverage across linear, app and FAST platforms

Negative

• None.

News Market Reaction – MDIA

-3.06%

-3.06% Session close to close

In the Mar 20 session, MDIA declined 3.06%, reflecting a moderate negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement highlights a new EstrellaTV partnership that brings TBL Team Boxing League to Span...

Analysis

This announcement highlights a new EstrellaTV partnership that brings TBL Team Boxing League to Spanish-language audiences across linear, app, and FAST platforms reaching nearly 50 million households and devices. It extends MediaCo’s strategy of using EstrellaTV to deepen engagement with multicultural viewers. Historically, a prior EstrellaTV partnership coincided with a +9.84% move, underscoring how distribution deals can matter. Investors may watch audience metrics, advertiser uptake, and future filings for signals on monetization and execution.

Key Figures

Distribution reach: nearly 50 million households and devices

1 metrics

Distribution reach nearly 50 million households and devices EstrellaTV linear and FAST channel networks in the U.S.

Previous Partnership Reports

1 past event · Latest: Jan 03 (Positive)

Same Type Pattern 1 events

Date	Event	Sentiment	24h Move	Catalyst
Jan 03	Content partnership	Positive	+9.8%	EstrellaTV–EVTV alliance to expand live breaking news coverage and reach.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Prior partnership news for EstrellaTV/MediaCo was followed by a clearly positive price reaction.

Recent Company History

The company’s tagged history for partnership news shows one recent event: a strategic alliance announced on Jan 03, 2026 between EstrellaTV and EVTV MIAMI to enhance live breaking news coverage from Venezuela and worldwide. That collaboration expanded EstrellaTV’s reporting resources and national reach and was followed by a +9.84% one-day move. Today’s TBL partnership continues the theme of leveraging EstrellaTV to broaden audience access and content offerings.

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Expands reach to Spanish-language audiences nationwide

NEW YORK, March 20, 2026 /PRNewswire/ -- TBL Team Boxing League ("TBL") today announced a broadcast partnership with EstrellaTV, the leading multiplatform Spanish-language network owned by MediaCo Holding Inc. (Nasdaq: MDIA) in the United States. This collaboration marks a major milestone for TBL, as its fights will be available in Spanish-language for the first time, significantly expanding access to one of the fastest-growing audiences in the country. Under the agreement, EstrellaTV will broadcast all TBL fights throughout the upcoming season across its linear network, App and FAST channel streaming platforms, delivering extensive national reach.

The partnership underscores both organizations' commitment to innovation in sports broadcasting and audience engagement. Fans can tune in to EstrellaTV starting this Friday, March 20^th to catch the season's opening match and experience TBL's unique team-based boxing format in Spanish-language for the first time.

EstrellaTV is widely recognized for its robust distribution and deep connection with Hispanic audiences across the U.S. Through its combined linear broadcast and digital FAST channel networks, the company delivers premium entertainment, sports, news and live programming to nearly 50 million households and devices.

"We are thrilled to partner with EstrellaTV to bring TBL action to millions of Spanish-speaking fans for the first time," said Kevin Cassidy, CEO of TBL Team Boxing League. "This is a pivotal step in our mission to make team-based professional boxing more accessible and inclusive, while growing our fanbase across diverse communities."

"This is a significant addition to our sports portfolio as we continue to invest in live programming that resonates with our viewers," said Soo Kim, Managing Partner, and Chief Investment Officer of Standard General. "TBL brings a fresh and exciting approach to boxing, and we're proud to deliver it to our audience in a way that reflects their language and culture."

"We're excited to bring the energy and innovation of TBL to our audience," added Brian Fisher, Chief Revenue Officer of Estrella TV. "This partnership expands our live sports lineup, creates new opportunities for advertisers, and reinforces our commitment to delivering dynamic, culturally relevant programming for our viewers."

To learn more about TBL Team Boxing League, visit www.teamboxingleague.com for schedules, tickets, and team info.

About TBL Team Boxing League
Through its innovative event structure, TBL Team Boxing League ("TBL") has disrupted the professional boxing industry. With a roster of 12 teams competing out of major U.S. markets, TBL combines rising talent with seasoned veterans in a format that lends itself to non-stop action. Weekly events feature male and female boxing across a series of weight classes in 1-round contests within a tournament format culminating in the Money Rounds where winning and losing is determined by overall team performance. For more information, visit www.teamboxingleague.com, follow on Instagram at @teamboxingleague, and YouTube at @teamboxingleague.

About MediaCo:
MediaCo Holding Inc. (Nasdaq: MDIA) is a diverse-owned, multi-platform media company serving multicultural audiences nationwide. Its powerhouse brands—including HOT 97, WBLS, EstrellaTV, Estrella News, Que Buena Los Angeles, and the Don Cheto Radio Network—reach more than 20 million people each month across television, radio, digital, and streaming platforms. Its Sigma Audio Networks LLC, a groundbreaking national multicultural audio network, is modernizing how advertisers reach America's growing multicultural audiences. Learn more at https://mediaco.now.

View original content to download multimedia:https://www.prnewswire.com/news-releases/tbl-team-boxing-league-announces-broadcast-partnership-with-mediacos-estrellatv-302719419.html

SOURCE Team Boxing League

FAQ

When will TBL fights air on EstrellaTV (MDIA)?

TBL fights begin airing on EstrellaTV on March 20, 2026. According to MediaCo, the season's opening match is available starting that Friday with all season broadcasts across linear, app and FAST platforms.

How many households will EstrellaTV (MDIA) reach with TBL broadcasts?

EstrellaTV will reach nearly 50 million households and devices nationwide. According to MediaCo, this combined linear and FAST distribution delivers broad national scale for Spanish-language sports programming.

Will all TBL fights be available in Spanish on MDIA platforms?

Yes—EstrellaTV will broadcast all TBL fights in Spanish for the upcoming season. According to MediaCo, coverage spans the network's linear channel, its app and FAST streaming channel.

What does the EstrellaTV deal mean for MDIA's sports strategy?

The partnership expands EstrellaTV's live sports lineup and advertiser inventory. According to MediaCo, adding TBL strengthens cultural relevance and creates new opportunities for targeted sports advertising across platforms.

Where can fans watch TBL fights on MDIA platforms?

Fans can watch on EstrellaTV's linear channel, the EstrellaTV app, and its FAST streaming channel. According to MediaCo, the multi-platform approach ensures accessibility across TV and digital devices.

How will the partnership affect TBL's Spanish-speaking fanbase?

The deal makes TBL accessible to millions of Spanish-speaking viewers for the first time. According to MediaCo, Spanish-language broadcasts aim to grow TBL's fanbase across diverse U.S. Hispanic communities.