The RITZ Brand Partners with Feeding America® and Walmart to Fight Hunger

Rhea-AI Summary

RITZ, a brand under Mondelez (MDLZ), has announced an extension of its partnership with Feeding America and Walmart through the 'Fight Hunger. Spark Change.' campaign in March 2025. For each specially marked RITZ product sold at Walmart during March, the brand will donate the equivalent of at least 1 meal to Feeding America, up to $850,000.

The campaign, now in its 12th year, has generated over $206 million and secured 2 billion meals for Feeding America's network of local food banks. Purchases and donations are tied to store locations' zip codes, ensuring support goes to local Feeding America partner food banks in those communities. Each dollar donated helps provide at least 10 meals through Feeding America's local partner food banks.

Positive

• Marketing initiative strengthens brand visibility through partnership with major retailer Walmart
• Campaign enhances corporate social responsibility profile and brand reputation

Negative

• Maximum donation cap of $850,000 limits potential financial impact
• Marketing expenses and donation commitments may affect short-term margins

News Market Reaction

+1.76%

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+1.76% News Effect

On the day this news was published, MDLZ gained 1.76%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

EAST HANOVER, N.J., March 27, 2025 /PRNewswire/ -- The RITZ brand announced today the next chapter in a longstanding partnership with Feeding America^®, the largest domestic hunger-relief organization in the country, to support people facing hunger through the Walmart "Fight Hunger. Spark Change." campaign.

For each specially marked pack of RITZ products sold at Walmart for the month of March, the RITZ brand will donate the monetary equivalent of at least 1 meal* to Feeding America, up to $850K. The RITZ brand has previously donated money and partnered with Feeding America and Walmart through various campaigns. This year, the RITZ brand is excited to partner with Feeding America through the "Fight Hunger. Spark Change." campaign.

"It's an honor for the RITZ brand to continue partnering with Feeding America and Walmart to raise awareness of food insecurity and provide meals to those in need," said Steven Saenen, RITZ Vice President of Marketing.

Now in its 12^th year, the "Fight Hunger. Spark Change." campaign has generated more than $206 million and helped to secure 2 billion meals for the Feeding America network of local food banks.

Purchases and donations of participating RITZ products made in store or online are tied to zip codes serving that store's location and go to the local Feeding America partner food bank in that community.

"We are grateful for the continued support of the suppliers who join us in the movement to end hunger," said Lauren Biedron, Senior Vice President of Corporate Partnerships at Feeding America.

*Currently, $1 helps to provide at least 10 meals secured by Feeding America on behalf of local partner food banks.

About Mondelēz International

Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2024 net revenues of approximately $36.4 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, RITZ, LU, CLIF BAR and TATE'S BAKE SHOP biscuits and baked snacks, as well as CADBURY DAIRY MILK, MILKA and TOBLERONE chocolate. Mondelēz International is a proud member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on X at www.x.com/MDLZ.

Feeding America

Feeding America is committed to an America where no one is hungry. We support tens of millions of people who experience food insecurity to get the food and resources they say they need to thrive as part of a nationwide network of food banks, statewide food bank associations, food pantries and meal programs. We also invest in innovative solutions to increase equitable access to nutritious food, advocate for legislation that improves food security and work to address factors that impact food security, such as health, cost of living and employment. We partner with people experiencing food insecurity, policymakers, organizations, and supporters, united with them in a movement to end hunger. Visit FeedingAmerica.org to learn more.

Walmart
Walmart Inc. is a people-led, tech-powered omnichannel retailer helping people save money and live better — anytime and anywhere — in stores, online, and through their mobile devices. Each week, approximately 255 million customers and members visit more than 10,500 stores and numerous eCommerce websites in 19 countries. With fiscal year 2024 revenue of $648 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy, and employment opportunity. Additional information about Walmart can be found by visiting corporate.walmart.com, on Facebook at facebook.com/walmart, on X (formerly known as Twitter) at twitter.com/walmart, and on LinkedIn at linkedin.com/company/walmart.

Media Contact: wswnycritz@webershandwick.com 

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SOURCE Mondelēz International

FAQ

How much will MDLZ's RITZ brand donate through Walmart's Fight Hunger campaign in March 2025?

RITZ will donate up to $850,000, equivalent to at least 1 meal per specially marked product sold at Walmart during March 2025.

How are MDLZ's RITZ donations distributed through the Feeding America partnership?

Donations are distributed based on store location zip codes, going directly to local Feeding America partner food banks in those communities.

What is the total impact of Walmart's Fight Hunger Spark Change campaign to date?

The campaign has generated over $206 million and helped secure 2 billion meals for Feeding America's food bank network over 12 years.

How many meals can be provided through MDLZ's RITZ donation program per dollar?

Each dollar donated helps provide at least 10 meals through Feeding America's local partner food banks.