The Zbar Bake Sale Collection Features Two New Flavors and Helps Raise Awareness of KABOOM! Partnership Focusing on Kids' Access to Outdoor Play

Rhea-AI Summary

Mondelez's (MDLZ) Zbar brand has launched its new Bake Sale Collection featuring two new flavors: Cinnamon Roll and Cookies 'n Creme. The launch highlights Zbar's $1 million partnership with KABOOM!, announced in July 2024, aimed at building nature-based playgrounds nationwide.

The initiative addresses a critical need, as nearly 30 million U.S. children lack easy access to parks, and kids average only 7 minutes of unstructured outdoor play daily. The partnership will create eight new playgrounds benefiting over 15,000 children, featuring climate-forward designs with natural elements and sustainable materials.

The new Zbar flavors are non-GMO, USDA Organic certified, and contain 11g-13g whole grains per bar. They are available at major national retailers in 6 and 12-pack options.

Positive

• Partnership with KABOOM! includes a significant $1 million investment over two years
• Initiative will create eight new playgrounds benefiting over 15,000 children
• Product expansion with two new flavors shows brand growth
• Products maintain healthy credentials: non-GMO, USDA Organic certified, good source of fiber

Negative

• None.

News Market Reaction

-0.94%

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-0.94% News Effect

On the day this news was published, MDLZ declined 0.94%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Approximately 30 million kids in the United States lack nearby outdoor places to play, inspiring the Zbar brand partnership with KABOOM!

EAST HANOVER, N.J., May 14, 2025 /PRNewswire/ -- Zbar, the energy snack bar for kids, is kicking off the Spring season with the launch of the Bake Sale Collection, featuring two delicious new flavors: Cinnamon Roll and Cookies 'n Creme. Inspired by home baking, Cinnamon Roll tastes like all the fun that Saturday mornings bring in a bar, while Cookies 'n Creme offers a delicious twist on a family favorite. With a soft-baked texture, Zbar energy snack bars are made for busy, adventure-fueled days—perfect for park outings and snack breaks before sports practice. The Zbar Bake Sale Collection also highlights the brand's partnership with KABOOM!, a nonprofit organization committed to ending playspace inequity.

According to a study from the University of Michigan, kids in the U.S. get only 7 minutes of unstructured outdoor play time per day, on average.¹ In addition, the Trust for Public Land found that nearly 30 million kids live more than a 10-minute walk from the nearest park.² As the brand that believes in helping fuel kids to discover their world, Zbar announced a two-year, $1 million partnership with KABOOM! in July 2024 to help build nature-based, sustainable playgrounds for communities nationwide. The initiative supports KABOOM!'s climate-forward playground design by incorporating natural elements like trees and shade structures, and replacing heat-retaining materials with cooler, sustainable alternatives. Together, the Zbar brand and KABOOM! want to create new nature-friendly playgrounds in communities where they're needed most to help give more kids the opportunity to spend time playing outdoors–even as the summer starts to heat up.

"At Zbar, we're committed to crafting quality snacks for kids that help fuel active exploration," said Valerie Van Arkel, Director of Marketing for Zbar at Mondelēz International. "The delicious new Cinnamon Roll and Cookies 'n Creme flavors in our Bake Sale Collection deliver the delightful taste kids want for their warm-weather adventures, while highlighting the work we are doing with KABOOM! to help connect more kids to nature and outdoor play."

"The joy of outdoor play is something that every child needs to experience," said Lysa Ratliff, Chief Executive Officer of KABOOM!. "In partnership with Zbar, we will create eight new playgrounds that are nature exploration areas, helping more than 15,000 kids develop lasting memories outdoors. Together, we're making great progress toward our goals of fostering a more sustainable playground industry and helping increase the number of kids who can get outside to play."

Designed to provide parents with fuel their kids will love, Zbar energy snack bars are non-GMO, USDA Organic certified and a good source of fiber with 11g-13g whole grains per bar. Zbar Cinnamon Roll and Cookies 'n Creme flavors are available at all major national retailers in packs of 6 and 12.

References

1. Juster, F & Ono, Hiromi & Stafford, Frank. (2004). Changing times of American youth: 1981–2003.
2. The Trust for Public Land, "Parks and an Equitable Recovery," (May 27, 2021), tpl.org/parks-and-an-equitable-recovery-parkscore-report

About CLIF  
For more than 30 years, CLIF has crafted delicious food with organic whole grain oats under its CLIF BAR, Zbar, Nut Butter Bar, and LUNA brands. In 2022, CLIF became part of the Mondelēz International, Inc. (Nasdaq: MDLZ), portfolio of brands empowering people to snack right in over 150 countries around the world. With 2024 net revenue of approximately $36.4 billion, Mondelēz is leading the future of snacking with other iconic global and local brands such as OREO, RITZ, belVita, LU, and TATE'S BAKE SHOP biscuits and baked snacks, as well as CADBURY DAIRY MILK, MILKA and TOBLERONE chocolate. Mondelēz International is a proud member of the Standard and Poor's 500, Nasdaq 100, and Dow Jones Sustainability Index. For more information about CLIF BAR, please visit CLIF | Mondelēz International, Inc. (mondelezinternational.com).

About KABOOM!
KABOOM! is the national nonprofit committed to ending playspace inequity – the reality that quality places to play are not available to every child, especially in communities of color. Since 1996, KABOOM! has partnered with kids and communities to create or transform 17,000+ playspaces and ensure that more than 12 million kids have equitable access to the critical benefits and opportunities that playspaces offer. KABOOM! continues to make progress on its 25 in 5 Initiative to End Playspace Inequity through new partnerships with a goal of accelerating efforts in 25 municipal systems toward achieving their mission at scale across the United States. Learn more at kaboom.org or join the conversation on Facebook, Instagram, and LinkedIn.

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SOURCE Mondelēz International

FAQ

What are the new Zbar flavors launched by Mondelez (MDLZ) in May 2025?

Mondelez launched two new Zbar flavors in the Bake Sale Collection: Cinnamon Roll and Cookies 'n Creme, available in 6 and 12-pack options at major national retailers.

How much is Mondelez (MDLZ) investing in the KABOOM! partnership?

Mondelez's Zbar brand announced a two-year, $1 million partnership with KABOOM! in July 2024 to build nature-based, sustainable playgrounds nationwide.

How many children will benefit from the Zbar-KABOOM! playground initiative?

The partnership will create eight new playgrounds that will benefit more than 15,000 children.

What are the nutritional features of the new Zbar flavors?

The new Zbar flavors are non-GMO, USDA Organic certified, a good source of fiber, and contain 11g-13g whole grains per bar.

Why did Mondelez (MDLZ) partner with KABOOM! for playground development?

The partnership addresses the fact that nearly 30 million U.S. children live more than a 10-minute walk from the nearest park, and kids average only 7 minutes of unstructured outdoor play daily.