BetMGM Unveils Fastest, Most Intuitive and Rewarding App Ahead of Football Season

Rhea-AI Summary

BetMGM (OTC:GMVHY) has announced a major upgrade to its mobile sports betting app ahead of the football season, introducing several innovative features designed to enhance user experience. The revamped app offers faster navigation, an improved parlay builder, and live same-game parlays for professional football.

Key enhancements include a redesigned rewards dashboard, advanced betting insights powered by GTG Network, and real-time bet tracking on Apple devices. The app now features a dark theme and seamless integration with BetMGM Rewards Points system. The company maintains its commitment to responsible gaming through GameSense integration and various responsible gambling tools.

Positive

• Launch of live same-game parlays for professional football, expanding betting options
• Integration of advanced betting insights powered by GTG Network, enhancing user research capabilities
• Implementation of real-time bet tracking on Apple devices
• Improved rewards system transparency with redesigned dashboard
• Enhanced user interface with faster navigation and improved parlay builders

Negative

• Potential implementation risks and technical challenges mentioned in forward-looking statements
• Increased competition in the gaming and entertainment industry noted as a risk factor
• Market condition uncertainties that could affect business performance

Insights

Gaming Technology Analyst

BetMGM's upgraded app with improved speed, parlay features, and rewards integration positions it competitively for football season revenue.

BetMGM's comprehensive app overhaul arrives at a strategically crucial moment - right before football season, historically the highest-volume betting period in the American sports calendar. The timing maximizes potential impact on user acquisition and retention during peak engagement opportunity.

The upgrade addresses several critical friction points in the betting journey. Most notably, the introduction of live same-game parlays for professional football represents a significant revenue opportunity, as parlays typically carry higher margins for operators compared to standard bets. The live tracking feature on Apple devices should boost engagement by reducing the barrier to monitoring wagers.

The redesigned rewards system merits particular attention. By making rewards progress visible with each bet, BetMGM is implementing behavioral economics principles that encourage continued platform usage. The integration with MGM Rewards creates a valuable cross-selling pipeline between digital betting and physical casino properties, a competitive advantage over online-only operators.

From a technological standpoint, the integration of GTG Network's data for betting insights keeps BetMGM competitive with innovation leaders like DraftKings and FanDuel, who have been aggressively expanding their in-app analytics. The improvements to app responsiveness address a common pain point in sports betting - users abandoning wagers due to slow load times, particularly during high-traffic periods before major games.

These enhancements position BetMGM to potentially increase its market share in the increasingly competitive US sports betting landscape while possibly improving key metrics including average revenue per user and customer lifetime value.

New features enable smoother experiences across betting journeys

For high-resolution artwork, click here.

JERSEY CITY, N.J., Aug. 20, 2025 /PRNewswire/ -- BetMGM, a leading iGaming and sports betting operator, announced a suite of cutting-edge features for its mobile app ahead of football season. The enhanced experience offers players a faster, more seamless way to build wagers, place bets and earn rewards.

"This is the fastest, most user-friendly and best product we have ever offered," said BetMGM CEO Adam Greenblatt. "Every detail was designed with players in mind. By blending years of customer feedback with the ingenuity of our product development team, we've built a premium sports betting app with a level of detail and insight that sets BetMGM apart."

• Fast and frictionless: BetMGM has rolled out its most responsive app to date. Platform enhancements enable a smoother, faster user experience as players navigate the app.
• Easier market discovery: The app showcases popular and relevant betting markets with new displays featuring a scrollable interface, making it easier than ever to browse scores and alternate line props. New parlay builders help players quickly browse markets and create parlays with ease.
• Elevated live experience: BetMGM will launch live same-game parlays for the professional football season, allowing players to follow the action and place bets as games unfold. Live tracking on Apple devices allows players to monitor bets in real time without unlocking their screens. Players will also be able to cash out their bets during the game.
• Seamless rewards integration: A redesigned rewards dashboard offers a centralized destination for players to easily understand their BetMGM Rewards Points balance, track tier progress, and purchase digital bonuses and MGM Rewards Points in the BetMGM Rewards Store. Additionally, players can see how many BetMGM Rewards points they've earned with each bet, adding transparency and value to each interaction.
• Next generation of betting insights: Players can now research teams and players directly within the BetMGM app, creating a seamless, one-stop shop for informed betting. As users explore different betting options, they'll see a display of recent team and player performances, current season trends, streak indicators and insights from the past five games. These features, powered by sports gamification and content provider GTG Network, harness trillions of data points to deliver relevant, real-time insights.
• Visual Enhancements: The app's visual design receives a sleek upgrade that better reflects the BetMGM brand with the introduction of dark theme, offering a more modern and elevated look across sports experiences.

As BetMGM continues to expand into new markets and introduce new features, responsible gaming remains a key focus. Additionally, BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the integration within BetMGM's mobile and desktop platforms, customers can receive the same GameSense experience they have grown to rely on at MGM Resorts properties nationwide. This complements BetMGM's already existing responsible gambling tools which serve to provide customers with an entertaining and safe digital experience.

For more information on BetMGM, follow @BetMGM on X.

Gambling problem? Call 1-800-GAMBLER (Available in the US), 877-8-HOPENY or text HOPENY (467369) (NY)1-800-327-5050 (MA), 1-800-NEXT-STEP (AZ), 1-800-BETS-OFF (IA), 1-800-981-0023 (PR) 21+ only. Please Gamble Responsibly. See BetMGM.com for Terms. Subject to eligibility requirements. In partnership with Kansas Crossing Casino and Hotel.

About BetMGM
BetMGM is a market leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM's U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. Utilizing Entain's U.S.-licensed, state-of-the-art technology, BetMGM offers sports betting and online gaming via market-leading brands including BetMGM, Borgata Casino, Party Casino and Party Poker. Founded in 2018, BetMGM is headquartered in New Jersey. For more information, visit https://sports.betmgm.com/en/blog.

Forward-Looking Statements
Statements in this release that are not historical facts are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, as amended, which involve substantial risks and/or uncertainties, including those described in MGM Resorts International's public filings with the Securities and Exchange Commission. Forward-looking statements can be identified by the use of forward-looking terminology such as "believes," "expects," "could," "may," "will," "should," "seeks," "likely," "intends," "plans," "pro forma," "projects," "estimates" or "anticipates" or the negative of these words and phrases or similar words or phrases that are predictions of or indicate future events or trends and that do not relate solely to historical matters. BetMGM has based forward-looking statements on management's current expectations, assumptions and projections about future events and trends. Examples of these statements include, but are not limited to, BetMGM's expectations regarding the enhanced features available on its mobile app. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. Included among the important factors that could cause actual results or events to differ materially from those indicated in such forward-looking statements are: risks related to the effects of economic conditions and market conditions in the markets in which BetMGM operates, the significant competition within the gaming and entertainment industry; risks that the enhanced features described herein are not implemented or are not implemented in the manner described herein; BetMGM's ability to execute on its business plan; changes in applicable laws or regulations, particularly with respect to iGaming and online sports betting; BetMGM's ability to manage growth and access the capital needed to support its growth plans; BetMGM's ability to obtain the required licenses, permits and other approvals necessary to grow in existing and new jurisdictions, and additional risks and uncertainties described in MGM Resorts International's Form 10-K, Form 10-Q and Form 8-K reports (including all amendments to those reports). In providing forward-looking statements, neither MGM Resorts International nor BetMGM is undertaking any duty or obligation to update these statements publicly as a result of new information, future events or otherwise, except as required by law. If MGM Resorts International or BetMGM updates one or more forward-looking statements, no inference should be drawn that it will make additional updates with respect to those other forward-looking statements.

View original content to download multimedia:https://www.prnewswire.com/news-releases/betmgm-unveils-fastest-most-intuitive-and-rewarding-app-ahead-of-football-season-302534949.html

SOURCE BetMGM

FAQ

What new features has BetMGM (GMVHY) added to its sports betting app in August 2025?

BetMGM has added live same-game parlays, real-time bet tracking for Apple devices, a redesigned rewards dashboard, advanced betting insights powered by GTG Network, and a new dark theme interface.

How does BetMGM's new rewards system work in the updated app?

The new rewards dashboard allows users to track their BetMGM Rewards Points balance, monitor tier progress, and purchase digital bonuses and MGM Rewards Points in the BetMGM Rewards Store. Users can also see points earned per bet.

What responsible gaming features does BetMGM offer in its updated platform?

BetMGM integrates GameSense, developed by the British Columbia Lottery Corporation, along with various responsible gambling tools across mobile and desktop platforms to ensure safe digital gaming experiences.

How has BetMGM improved the betting experience for football season?

BetMGM has introduced faster navigation, live same-game parlays, real-time bet tracking, enhanced market discovery with scrollable interfaces, and integrated betting insights for team and player performance.

What betting research capabilities are available in BetMGM's new app?

The app now offers integrated research tools powered by GTG Network, providing recent team and player performances, current season trends, streak indicators, and insights from the past five games using trillions of data points.