MGM RESORTS INTERNATIONAL AND TECHNOLOGY PARTNER PLAYTECH EXPAND "LIVE FROM VEGAS" OFFERING WITH LAUNCH OF FAMILY FEUD
MGM Resorts International (NYSE: MGM) and Playtech have expanded their "Live from Vegas" offering by launching Family Feud, the first interactive game show broadcast live from a Las Vegas casino floor. The game show, streamed from a studio at MGM Grand, joins existing live dealer table games including blackjack, roulette, and baccarat.
The launch represents the second phase of MGM and Playtech's strategic partnership, following their successful June 2024 introduction of live dealer games at MGM Grand and Bellagio. The new Family Feud adaptation, licensed from Fremantle, features authentic survey questions from the official franchise and is available to operators in regulated markets outside the U.S.
MGM Resorts International (NYSE: MGM) e Playtech hanno ampliato l'offerta Live from Vegas con il lancio di Family Feud, il primo game show interattivo trasmesso in diretta dal pavimento di un casinò di Las Vegas. Il programma, trasmesso da uno studio al MGM Grand, si aggiunge ai giochi con dealer dal vivo già disponibili come blackjack, roulette e baccarat.
Questa introduzione rappresenta la seconda fase della partnership strategica tra MGM e Playtech, a seguito dell'avvio a giugno 2024 dei giochi con dealer dal vivo al MGM Grand e al Bellagio. La nuova versione di Family Feud, concessa in licenza da Fremantle, utilizza domande reali tratte dal franchise ufficiale ed è offerta agli operatori nei mercati regolamentati al di fuori degli Stati Uniti.
MGM Resorts International (NYSE: MGM) y Playtech han ampliado la oferta Live from Vegas con el lanzamiento de Family Feud, el primer concurso interactivo emitido en directo desde la sala de un casino de Las Vegas. El programa, transmitido desde un estudio en el MGM Grand, se suma a los juegos de mesa con crupier en vivo ya disponibles como blackjack, ruleta y baccarat.
Este lanzamiento constituye la segunda fase de la alianza estratégica entre MGM y Playtech, tras la introducción en junio de 2024 de los juegos con crupier en vivo en MGM Grand y Bellagio. La nueva adaptación de Family Feud, licenciada por Fremantle, presenta preguntas de encuestas auténticas del franquicia oficial y está disponible para operadores en mercados regulados fuera de EE. UU.
MGM Resorts International (NYSE: MGM)와 Playtech는 라이브 프롬 베가스(Live from Vegas) 라인을 확장해 Family Feud를 출시했습니다. 이는 라스베이거스 카지노 플로어에서 생중계되는 최초의 인터랙티브 게임쇼입니다. 이 쇼는 MGM Grand의 스튜디오에서 중계되며 블랙잭, 룰렛, 바카라 등 기존 라이브 딜러 테이블 게임에 합류합니다.
이번 출시는 MGM과 Playtech의 전략적 제휴의 두 번째 단계로, 2024년 6월 MGM Grand와 Bellagio에서 라이브 딜러 게임을 선보인 데 이은 조치입니다. Fremantle로부터 라이선스를 받은 새로운 Family Feud 버전은 공식 프랜차이즈의 실제 설문 질문을 사용하며 미국 외 규제 시장의 사업자들에게 제공됩니다.
MGM Resorts International (NYSE: MGM) et Playtech ont étoffé l’offre Live from Vegas en lançant Family Feud, le premier jeu télévisé interactif diffusé en direct depuis le floor d’un casino de Las Vegas. L’émission, retransmise depuis un studio du MGM Grand, vient compléter les jeux de table avec croupiers en direct déjà proposés tels que le blackjack, la roulette et le baccarat.
Ce lancement constitue la deuxième phase du partenariat stratégique entre MGM et Playtech, après le déploiement réussi en juin 2024 des jeux avec croupiers en direct au MGM Grand et au Bellagio. La nouvelle adaptation de Family Feud, licenciée par Fremantle, reprend des questions d’enquête authentiques issues de la franchise officielle et est proposée aux opérateurs des marchés réglementés en dehors des États-Unis.
MGM Resorts International (NYSE: MGM) und Playtech haben ihr Live from Vegas-Angebot erweitert und Family Feud eingeführt, die erste interaktive Gameshow, die live vom Casino-Floor in Las Vegas ausgestrahlt wird. Die Sendung wird aus einem Studio im MGM Grand gestreamt und ergänzt die bereits angebotenen Live-Dealer-Tischspiele wie Blackjack, Roulette und Baccarat.
Der Start stellt die zweite Phase der strategischen Partnerschaft zwischen MGM und Playtech dar, nach der erfolgreichen Einführung der Live-Dealer-Spiele im Juni 2024 im MGM Grand und Bellagio. Die neue Family Feud-Adaption, lizenziert von Fremantle, verwendet echte Umfragefragen des offiziellen Franchises und ist Betreibern in regulierten Märkten außerhalb der USA verfügbar.
- None.
- Limited to markets outside the United States
- Success dependent on regulatory compliance in various jurisdictions
Insights
MGM's live-streaming partnership with Playtech adds Family Feud game show, expanding international digital presence beyond traditional casino games.
MGM Resorts and Playtech have significantly enhanced their digital entertainment strategy with the addition of Family Feud to their "Live from Vegas" streaming portfolio. This marks the first interactive game show streamed live from a Las Vegas casino floor to international markets, complementing their existing offering of blackjack, roulette, and baccarat games broadcast from a transparent studio at MGM Grand.
This expansion represents the second phase of a strategic partnership that began in June 2024 with table games streamed from both MGM Grand and Bellagio. The collaboration creates a unique competitive advantage by leveraging MGM's iconic Vegas brand with Playtech's technical infrastructure and Fremantle's entertainment IP.
The strategic value extends beyond immediate revenue potential. By broadcasting authentic Vegas experiences to regulated international markets, MGM gains brand exposure in regions where physical expansion might be difficult. This digital approach allows MGM to monetize its brand equity and entertainment assets while gathering valuable data on international player preferences.
For investors, this represents MGM's continued execution on its stated ambition to become "the world's premier gaming entertainment company" through digital channels. The partnership demonstrates MGM's ability to innovate beyond traditional casino offerings while maintaining regulatory compliance in international markets, potentially opening new revenue streams with relatively low capital investment compared to physical property development.
MGM's Family Feud live-streaming innovation creates unique digital assets leveraging its physical casino advantage against online-only competitors.
The addition of Family Feud to MGM and Playtech's "Live from Vegas" offering represents a sophisticated convergence of physical and digital assets that few competitors can replicate. Unlike purely digital gaming companies, MGM possesses the authentic Vegas environment that carries tremendous brand value in global markets where consumers seek the "Vegas experience" without travel.
This product leverages three powerful elements: MGM's physical casino environment, Playtech's streaming technology, and Fremantle's established entertainment IP. The resulting offering creates differentiation in crowded digital gambling markets where product homogeneity is common. The transparent studio visible to casino patrons also creates a novel "meta" experience, where online players know they're connecting to a real Vegas environment rather than a generic studio setting.
The strategic timing is noteworthy as competitors primarily focus on sports betting expansion. By developing distinctive non-sports digital offerings, MGM is diversifying its interactive portfolio while creating proprietary content that doesn't rely on commoditized sports data.
For international markets where American entertainment properties carry premium value, this partnership allows MGM to monetize its brand in territories where regulatory hurdles might prevent physical presence. The ability to leverage Fremantle's Family Feud – with its proven format across 71 international versions – provides built-in recognition for MGM's digital expansion, potentially reducing customer acquisition costs while commanding premium positioning compared to generic casino games.
Full-Suite of streaming content from MGM Grand casino floor studio now available to operators in regulated markets outside the
This is the first interactive game show of its kind to be broadcast live from a
"MGM Resorts, with Playtech and Fremantle, is at the forefront of digital gaming bringing the iconic
Building on the successful launch of "Live from Vegas" in June 2024, which saw the introduction of multiple live dealer table games being broadcast from both MGM Grand and Bellagio Resort & Casino, this marks the second phase of MGM Resorts and Playtech's strategic partnership, a significant milestone in the delivery of new and distinctive live gaming experiences.
Mor Weizer, Chief Executive Officer at Playtech, added: "We're proud to unveil our full suite of live-streamed experiences from
Suzanne Lopez, Chief Operating Officer at Fremantle commented, "Our partnership with MGM Resorts and Playtech brings together world-class entertainment, technological innovation, and gaming excellence. For the first time, Family Feud has been integrated into a live dealer environment, powered by actual survey questions from the official Family Feud franchise. This collaboration delivers a truly unique and authentic game show experience."
As the MGM Resorts-Playtech partnership continues to evolve, the plan is to broaden the portfolio with unique entertainment experiences for which
*Press images are available here.
About MGM Resorts International
MGM Resorts International (NYSE: MGM) is an S&P 500® global gaming and entertainment company with national and international locations [SH1] featuring best-in-class hotels and casinos, state-of-the-art meetings and conference spaces, incredible live and theatrical entertainment experiences, and an extensive array of restaurant, nightlife and retail offerings. MGM Resorts creates immersive, iconic experiences through its suite of
About Playtech
Founded in 1999 and with a listing on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling industry with over 7,300 employees across 19 countries.
Playtech is the gambling industry's leading technology company delivering business intelligence driven gambling software, services, content and platform technology across the industry's most popular product verticals, including, casino, live casino, sports betting, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online. Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the online and retail value chain. Playtech provides its technology on a B2B basis to the industry's leading online and retail operators, land-based casino groups and government sponsored entities such as lotteries.
About Family Feud
Since its premiere in 1976, Family Feud has remained one of television's most popular and enduring game shows. Featuring two families who compete for cash and cars, contestants try to guess the most popular answers to questions posed to 100 people surveyed. As host, Steve Harvey engages competing family members in hilarious repartee, and his honest reactions to their responses have brought a fresh sense of comedy to the show.
Fans are invited to follow Family Feud on Twitter @FamilyFeud, on YouTube at youtube.com/familyfeud, and on the web at www.familyfeud.com, where they can answer survey questions, find out about upcoming auditions and more.
Taped in front of a live audience from its home in
Forward-Looking Statements
Statements in this release that are not historical facts are forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995, as amended, and involve risks and/or uncertainties, including those described in the MGM's public filings with the Securities and Exchange Commission. Forward-looking statements can be identified by the use of forward-looking terminology such as "believes," "expects," "could," "may," "will," "should," "seeks," "likely," "intends," "plans," "pro forma," "projects," "estimates" or "anticipates" or the negative of these words and phrases or similar words or phrases that are predictions of or indicate future events or trends and that do not relate solely to historical matters. MGM has based forward-looking statements on management's current expectations and assumptions and not on historical facts. Examples of these statements include, but are not limited to, MGM's expectations regarding its strategic partnership with Playtech and the live casino content, games, shows and experiences to be produced in connection with such partnership. Forward-looking statements depend on assumptions, data or methods that may be incorrect or imprecise, and MGM may not be able to realize them. MGM does not guarantee that the strategic partnership or other events described herein will happen as described (or that they will happen at all). These forward-looking statements involve a number of risks and uncertainties. Among the important factors that could cause actual results to differ materially from those indicated in such forward-looking statements include risks related to the effects of economic conditions and market conditions in the markets in which MGM operates; the significant competition within the gaming and entertainment industry; MGM's ability to execute on its business plan; changes in applicable laws or regulations; other contingencies in connection with growth in new or existing jurisdictions and additional risks and uncertainties described in MGM's Form 10-K, Form 10-Q and Form 8-K reports (including all amendments to those reports). In providing forward-looking statements, MGM is not undertaking any duty or obligation to update these statements publicly as a result of new information, future events or otherwise, except as required by law. If MGM updates one or more forward-looking statements, no inference should be drawn that it will make additional updates with respect to those other forward-looking statements.
Media Contacts
Marc Jacobson
MGM Resorts
media@mgmresorts.com
Manpreet Dhillon
Playtech Plc
manpreet.dhillon@playtech.com
Headland Consultancy (PR adviser to Playtech)
Tom James +44 (0)73 1136 9960
playtech@headlandconsultancy.com
Ron Del Rio
Fremantle
Ron.DelRio@fremantle.com
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SOURCE MGM Resorts International
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