T-MOBILE ARENA LAUNCHES DEDICATED VENUE APP, DEVELOPED BY EVERI, TO ENHANCE FAN EXPERIENCE
T-Mobile Arena, the 20,000-seat venue on the Las Vegas Strip co-owned by MGM Resorts (NYSE:MGM), has launched a new dedicated venue app developed by Everi. The app, built on Everi's BeOn™ Venue Platform, offers enhanced features including digital ticketing integration with AXS, event scheduling, interactive venue mapping, and marketing capabilities.
The app aims to improve fan experience for various events including Vegas Golden Knights games, UFC matches, concerts, and award shows. This collaboration expands Everi's presence in sports and entertainment, building upon their existing relationship with MGM Resorts International and following their acquisition of Venuetize assets in 2023.
T-Mobile Arena, il locale da 20.000 posti sulla Las Vegas Strip co-posseduto da MGM Resorts (NYSE:MGM), ha lanciato una nuova app dedicata sviluppata da Everi. L'app, basata sulla piattaforma BeOn™ Venue di Everi, offre funzionalità avanzate come l'integrazione dei biglietti digitali con AXS, la programmazione degli eventi, la mappatura interattiva del locale e capacità di marketing.
L'app è pensata per migliorare l'esperienza dei fan durante vari eventi, tra cui le partite dei Vegas Golden Knights, gli incontri UFC, concerti e cerimonie di premiazione. Questa collaborazione amplia la presenza di Everi nel settore sportivo e dell'intrattenimento, rafforzando il rapporto già esistente con MGM Resorts International e seguendo l'acquisizione degli asset di Venuetize nel 2023.
T-Mobile Arena, el recinto con capacidad para 20,000 personas en la Las Vegas Strip y copropiedad de MGM Resorts (NYSE:MGM), ha lanzado una nueva aplicación dedicada desarrollada por Everi. La aplicación, construida sobre la plataforma BeOn™ Venue de Everi, ofrece funciones mejoradas que incluyen integración de boletos digitales con AXS, programación de eventos, mapas interactivos del recinto y capacidades de marketing.
La aplicación busca mejorar la experiencia de los aficionados en diversos eventos como partidos de los Vegas Golden Knights, combates de UFC, conciertos y ceremonias de premios. Esta colaboración amplía la presencia de Everi en deportes y entretenimiento, consolidando su relación existente con MGM Resorts International y tras la adquisición de los activos de Venuetize en 2023.
T-Mobile Arena는 라스베이거스 스트립에 위치한 2만석 규모의 공연장으로, MGM Resorts (NYSE:MGM)와 공동 소유하고 있으며, Everi가 개발한 새로운 전용 공연장 앱을 출시했습니다. Everi의 BeOn™ Venue 플랫폼을 기반으로 한 이 앱은 AXS와의 디지털 티켓 통합, 이벤트 일정, 인터랙티브 공연장 지도, 마케팅 기능 등 향상된 기능을 제공합니다.
이 앱은 Vegas Golden Knights 경기, UFC 경기, 콘서트, 시상식 등 다양한 이벤트에서 팬 경험을 개선하는 것을 목표로 합니다. 이번 협업은 Everi가 MGM Resorts International과의 기존 관계를 바탕으로 2023년 Venuetize 자산 인수 이후 스포츠 및 엔터테인먼트 분야에서 입지를 확장하는 계기가 되었습니다.
T-Mobile Arena, salle de 20 000 places située sur le Strip de Las Vegas et copropriété de MGM Resorts (NYSE:MGM), a lancé une nouvelle application dédiée développée par Everi. L'application, construite sur la plateforme BeOn™ Venue d'Everi, propose des fonctionnalités améliorées telles que l'intégration des billets numériques avec AXS, la programmation des événements, la cartographie interactive du lieu et des capacités marketing.
L'application vise à améliorer l'expérience des fans lors de divers événements, notamment les matchs des Vegas Golden Knights, les combats UFC, les concerts et les cérémonies de remise de prix. Cette collaboration étend la présence d'Everi dans le domaine du sport et du divertissement, renforçant leur relation existante avec MGM Resorts International et faisant suite à l'acquisition des actifs de Venuetize en 2023.
T-Mobile Arena, die 20.000 Sitzplätze fassende Veranstaltungsstätte am Las Vegas Strip, die gemeinsam von MGM Resorts (NYSE:MGM) betrieben wird, hat eine neue, speziell entwickelte Venue-App von Everi eingeführt. Die App, basierend auf Everis BeOn™ Venue Plattform, bietet erweiterte Funktionen wie digitale Ticketintegration mit AXS, Veranstaltungsplanung, interaktive Venue-Karten und Marketingmöglichkeiten.
Die App soll das Fan-Erlebnis bei verschiedenen Veranstaltungen verbessern, darunter Spiele der Vegas Golden Knights, UFC-Kämpfe, Konzerte und Preisverleihungen. Diese Zusammenarbeit erweitert Everis Präsenz im Sport- und Entertainmentbereich und baut auf der bestehenden Partnerschaft mit MGM Resorts International sowie der Übernahme der Venuetize-Assets im Jahr 2023 auf.
- Enhanced digital experience for T-Mobile Arena's 20,000-seat venue could drive increased event attendance and revenue
- Integration with AXS ticketing system streamlines ticket purchases and management
- Expansion of MGM's relationship with Everi beyond gaming into sports and entertainment shows strategic diversification
- Implementation and maintenance costs of the new app system not disclosed
- Potential technical challenges during initial rollout and user adoption period
Utilizing Everi's BeOn™ Venue Platform, New Arena App Includes Traditional Features and Integrated Ticketing Capabilities
The newly designed T-Mobile Arena App is now available in the App Store and Google Play. The initial launch includes the ability for users to buy and manage tickets; view event schedules offering a "save to calendar" feature and explore an interactive venue map while allowing the venue to deploy in-app marketing through various forms of messaging including push; fan segmentation for experiences; and provide additional offers and promotions. The app is designed to enhance the fan experience for marquee events held at the arena throughout the year – Vegas Golden Knights games, UFC, concerts, award shows, and much more. T-Mobile Arena guests can download the app and receive access to ticketing account linking through an integration with AXS that will enable the seamless management, purchase and transferring of tickets.
This collaboration is part of Everi's strategic expansion into sports and entertainment, following its acquisition of the assets of Venuetize in 2023, and builds upon the successful deployment of the Vegas Golden Knights mobile app and Gulfstream Park Racing mobile app, which also utilizes Everi's BeOn™ Venue platform. The app launch highlights the growth of Everi's relationship with MGM Resorts International from the gaming and hospitality spaces into sports and entertainment. Everi's expanding presence in its hometown of
Max Bizzarro, T-Mobile Arena's General Manager, said: "Our partnership with Everi has presented a tremendous opportunity to introduce a new, redesigned T-Mobile Arena app. Eventgoers will enjoy a more user-friendly navigation experience featuring effortless digital ticketing through AXS, labeled food and beverage offerings, upcoming event information, among other amenities. The app's exclusive content also will be more readily available to fans each time they log on."
Darren Simmons, IGT CEO FinTech, said: "We are proud to build on Everi's reputation and prior work in the Sports & Entertainment space with the launch of the new T-Mobile Arena App. Since opening over nine years ago, T-Mobile Arena has consistently proven its ability to deliver a world-class entertainment experience for fans, regardless of the event. Utilizing Everi's best-in-class BeOn Venue platform, T-Mobile Arena can further engage arena patrons with a seamless, self-service mobile experience through the new app."
About IGT
IGT is a leading global provider of gaming, digital and financial technology solutions, formed through the combination of International Game Technology PLC's Gaming & Digital Business and Everi Holdings Inc. IGT's offering spans gaming machines, game content and systems, iGaming, sports betting, cash access, loyalty and player engagement solutions, enabling it to deliver integrated, customer-centric experiences across land-based and digital environments. Organized into Gaming, Digital and FinTech business units, IGT drives innovation, efficiency and value for casino, digital and hospitality operators worldwide. The company is headquartered in Las Vegas.
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About T-Mobile Arena
T-Mobile Arena, the 20,000-seat venue located on the Las Vegas Strip between Park MGM and
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SOURCE Everi Holdings Inc.
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