W LAS VEGAS DEBUTS AT MANDALAY BAY
Rhea-AI Summary
MGM Resorts International and Marriott International have officially launched W Las Vegas, transforming the 1,117-suite tower at Mandalay Bay into part of the W Hotels brand. Starting December 18, 2024, Marriott Bonvoy members can book stays and earn/redeem points at this new destination, which joins the MGM Collection with Marriott Bonvoy portfolio.
This marks another milestone in the strategic licensing agreement between both companies announced in 2023. The collaboration connects over 200 million Marriott Bonvoy members with MGM Resorts destinations across the U.S., while MGM Rewards members can status match across Marriott's global portfolio of approximately 9,000 properties. W Las Vegas becomes the 12th destination on the Las Vegas Strip within the MGM Collection.
Positive
- Addition of 1,117-suite luxury tower to MGM's portfolio
- Access to Marriott Bonvoy's 200 million member base
- Expansion of MGM Collection to 12 Las Vegas Strip properties
- Cross-platform benefits for both MGM Rewards and Marriott Bonvoy members
Negative
- None.
Insights
The strategic integration of W Las Vegas into MGM's portfolio represents a significant expansion of the MGM Collection with Marriott Bonvoy, strengthening MGM's position in the luxury hospitality segment. The addition of the 1,117-suite tower enhances MGM's competitive edge by tapping into Marriott's extensive loyalty network of over 200 million Bonvoy members. Since March 2024, the partnership has already demonstrated success by attracting hundreds of thousands of new Marriott Bonvoy guests to MGM properties.
This collaboration creates a powerful cross-pollination of loyalty programs, enabling both companies to capture greater market share in the competitive Las Vegas hospitality sector. The W brand's global recognition and appeal to luxury travelers could drive higher room rates and occupancy levels at the former Mandalay Bay tower, potentially boosting MGM's revenue per available room (RevPAR) metrics.
The strategic licensing agreement with Marriott International presents significant revenue potential for MGM Resorts. By converting the Mandalay Bay tower to W Las Vegas, MGM gains access to Marriott's premium pricing power and global distribution network. The reciprocal loyalty program benefits should drive increased bookings and higher-value customers across MGM's entire Las Vegas portfolio of 12 destinations.
The partnership's early success, evidenced by hundreds of thousands of new Marriott Bonvoy guests since March, suggests strong potential for revenue synergies. This move aligns with MGM's strategy to enhance its luxury positioning and could lead to improved margins through operational efficiencies and increased cross-property spending from loyalty program members.
Hotel officially joins the MGM Collection with Marriott Bonvoy portfolio, marking the latest step in the long-term strategic licensing agreement between MGM Resorts International and Marriott International
The introduction of
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Since its launch in March 2024, MGM Collection with Marriott Bonvoy has exceeded expectations welcoming hundreds of thousands of new Marriott Bonvoy guests to all MGM Resorts properties. This collaboration provides over 200 million Marriott Bonvoy members with exclusive benefits and the ability to redeem points at MGM Resorts destinations across the
With the addition of
MGM Rewards members and guests may now make reservations at
Details surrounding additional enhancements planned for
To learn more about MGM Collection with Marriott Bonvoy, visit here.
ABOUT MGM RESORTS INTERNATIONAL
MGM Resorts International (NYSE: MGM) is an S&P 500® global entertainment company with national and international locations featuring best-in-class hotels and casinos, state-of-the-art meetings and conference spaces, incredible live and theatrical entertainment experiences, and an extensive array of restaurant, nightlife and retail offerings. MGM Resorts creates immersive, iconic experiences through its suite of
ABOUT MARRIOTT INTERNATIONAL
Marriott International, Inc. (Nasdaq: MAR) is based in
FORWARD LOOKING STATEMENTS
Statements in this release that are not historical facts are forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995, as amended, and involve risks and/or uncertainties, including those described in the Company's public filings with the Securities and Exchange Commission. Forward-looking statements can be identified by the use of forward-looking terminology such as "believes," "expects," "could," "may," "will," "should," "seeks," "likely," "intends," "plans," "pro forma," "projects," "estimates" or "anticipates" or the negative of these words and phrases or similar words or phrases that are predictions of or indicate future events or trends and that do not relate solely to historical matters. The Company has based forward-looking statements on management's current expectations and assumptions and not on historical facts. Examples of these statements include, but are not limited to, the Company's expectations regarding the conversion to the W Hotels brand and any expected benefits to the Company or guests of the property as a result of the conversion. Forward-looking statements depend on assumptions, data or methods that may be incorrect or imprecise, and the Company may not be able to realize them. The Company does not guarantee that the conversion or other events described herein will happen as described (or that they will happen at all). These forward-looking statements involve a number of risks and uncertainties. Among the important factors that could cause actual results to differ materially from those indicated in such forward-looking statements include risks related to the economic and market conditions in the markets in which the Company operates and competition with other destination travel locations throughout
MEDIA CONTACT
Stacy Hamilton
MGM Resorts International Public Relations
shamilton@mgmresorts.com
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SOURCE MGM Resorts International