Director/PDMR Shareholding

Rhea-AI Summary

The Magnum Ice Cream Company N.V. (MICC) disclosed PDMR share transactions dated 23–24 March 2026 under EU/UK Market Abuse Regulation requirements. Three executives executed purchases and one executed a sale across Amsterdam, New York and London exchanges, totaling 22,??91 shares for approximately €299,300 equivalent.

Transactions: Vanessa Vilar acquired 10,077 shares at €12.82 on XAMS; Wai-Fung Loh acquired 10,033 shares at $14.95 on XNYS; Sandeep Desai sold 1,822 shares at £11.04 on 23-Mar-2026 then acquired 1,849 shares at £10.8761 on 24-Mar-2026.

News Market Reaction – MICC

-1.22%

1 alert

-1.22% News Effect

On the day this news was published, MICC declined 1.22%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

PDMR acquisition value: €129,187.14 PDMR acquisition volume: 10,077 shares Acquisition price: €12.82 per share +5 more

8 metrics

PDMR acquisition value €129,187.14 Vanessa Vilar acquisition, 23-MAR-2026, XAMS

PDMR acquisition volume 10,077 shares Vanessa Vilar acquisition, 23-MAR-2026, XAMS

Acquisition price €12.82 per share Vanessa Vilar acquisition, 23-MAR-2026, XAMS

PDMR acquisition value $149,993.35 Wai-Fung Loh acquisition, 23-MAR-2026, NYSE

PDMR acquisition volume 10,033 shares Wai-Fung Loh acquisition, 23-MAR-2026, NYSE

Acquisition price $14.95 per share Wai-Fung Loh acquisition, 23-MAR-2026, NYSE

PDMR disposal value £20,114.88 Sandeep Desai disposal, 23-MAR-2026, LSE

PDMR disposal volume 1,822 shares Sandeep Desai disposal, 23-MAR-2026, LSE

Market Reality Check

Price: $14.60 Vol: Volume 2,047,863 is 1.45x...

normal vol

$14.60 Last Close

Volume Volume 2,047,863 is 1.45x the 20-day average of 1,411,378, indicating elevated activity ahead of this disclosure. normal

Technical Shares at 14.74 are trading below the 200-day MA of 16.2 and close to the 52-week low of 14.45.

Historical Context

5 past events · Latest: Mar 20 (Neutral)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Mar 20	PDMR acquisition	Neutral	-1.7%	CEO acquired 40,000 shares on Amsterdam exchange under MAR disclosure rules.
Mar 18	Share-based awards	Neutral	-1.7%	PDMRs granted replacement and performance share awards under long-term plans.
Mar 18	Annual report/AGM	Neutral	-1.7%	Publication of 2025 Annual Report and 2026 AGM notice across regulators.
Mar 17	PDMR shareholding	Neutral	-0.3%	Disclosure of shareholding for newly appointed non-executive director Josh Frank.
Mar 06	PDMR acquisition	Neutral	+0.4%	CHRO Ronald Schellekens acquired 17,220 shares on NYSE as reportable dealing.

Pattern Detected

Recent PDMR and reporting announcements have generally been followed by modestly negative next-day moves.

Recent Company History

Over recent weeks, Magnum Ice Cream Company has repeatedly reported PDMR dealings and governance-related updates. Disclosures on Mar 3–6, 17–20 2026 covered share acquisitions by executives, a new non-executive director’s holdings, and publication of the 2025 annual report. Despite these being routine corporate and insider ownership updates, the stock often posted small negative moves in the following 24 hours. Today’s mix of PDMR acquisitions and one disposal fits this pattern of regular governance disclosure against a slightly pressured share price backdrop.

Market Pulse Summary

This announcement details several PDMR transactions, including executive share acquisitions and a sm...

Analysis

This announcement details several PDMR transactions, including executive share acquisitions and a small disposal across Amsterdam, New York and London at prices near €12.82, $14.95 and £11.04–10.8761. It continues a pattern of regular MAR-compliant disclosures on insider holdings. Investors monitoring this name may track the frequency and direction of such dealings alongside the company’s recently reported 2025 financials and leverage profile to contextualize governance and alignment factors.

Key Terms

persons discharging managerial responsibilities, market abuse regulation 596/2014, legal entity identifier, isin

4 terms

persons discharging managerial responsibilities regulatory

"NOTIFICATION OF TRANSACTIONS OF PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES (PDMRs)"

Persons Discharging Managerial Responsibilities are the key people in a company who make big decisions, like top managers or executives. Knowing who they are is important because their actions can influence the company’s success or failure, and they are often required to share information about their dealings to ensure transparency for investors and the public.

market abuse regulation 596/2014 regulatory

"This announcement is made in accordance with the requirements of the EU and UK version of the Market Abuse Regulation 596/2014."

Regulation 596/2014, known as the Market Abuse Regulation, is the European rulebook that bans insider trading and market manipulation and requires timely public disclosure of crucial company information. It matters to investors because it helps keep prices fair and trustworthy—like rules that stop players from cheating in a game—by forcing companies and insiders to be transparent and making unlawful trading easier to detect and punish.

legal entity identifier regulatory

"Legal Entity Identifier code | 25490052LLF3XH6G9847"

A legal entity identifier (LEI) is a unique, standardized code that functions like a global ID card for businesses and organizations involved in financial markets. It helps investors and regulators reliably identify who is on the other side of a deal, trace ownership and links between firms, and reduce confusion or fraud — improving transparency for reporting, risk assessment, and cross-border trades.

isin technical

"ISIN: NL0015002MS2 | Amsterdam Stock Exchange - XAMS"

A 12-character International Securities Identification Number (ISIN) is a unique code that acts like a passport for a specific stock, bond or other tradable security so it can be identified worldwide. Investors and systems use it to ensure they are buying, selling and tracking the exact same instrument across exchanges and data feeds, which prevents costly mix-ups and makes portfolio reporting, settlement and regulatory checks simpler and more reliable.

AI-generated analysis. Not financial advice.

The Magnum Ice Cream Company N.V.

(TMICC or the Company)

NOTIFICATION OF TRANSACTIONS OF PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES (PDMRs)

The Company notifies the following changes in interests of ordinary shares of €3.50 each (Shares) of PDMRs.

This announcement is made in accordance with the requirements of the EU and UK version of the Market Abuse Regulation 596/2014. 

1	Details of the person discharging managerial responsibilities/person closely associated
a)	Name of natural person		Vanessa Vilar
2	Reason for the notification
a)	Position/status		Chief Legal Officer
b)	Initial notification/Amendment		Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name		The Magnum Ice Cream Company N.V.
b)	Legal Entity Identifier code		25490052LLF3XH6G9847
4	Details of the transaction(s) summary table
	Date of Transaction	Description of Instrument		Identification Code	Place of Transaction	Currency
	23-MAR-2026	Ordinary shares of €3.50 each		ISIN: NL0015002MS2	Amsterdam Stock Exchange - XAMS	EUR
	Nature of Transaction			Price	Volume	Total
	Acquisition			12.82	10,077	129,187.14
		Aggregated		12.82	10,077	129,187.14

1	Details of the person discharging managerial responsibilities/person closely associated
a)	Name of natural person		Wai-Fung Loh
2	Reason for the notification
a)	Position/status		President Asia
b)	Initial notification/Amendment		Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name		The Magnum Ice Cream Company N.V.
b)	Legal Entity Identifier code		25490052LLF3XH6G9847
4	Details of the transaction(s) summary table
	Date of Transaction	Description of Instrument	Identification Code	Place of Transaction	Currency
	23-MAR-2026	Ordinary shares of €3.50 each	ISIN: NL0015002MS2	New York Stock Exchange - XNYS	USD
	Nature of Transaction		Price	Volume	Total
	Acquisition		14.95	10,033	149,993.35
		Aggregated	14.95	10,033	149,993.35
1	Details of the person discharging managerial responsibilities/person closely associated
a)	Name of natural person		Sandeep Desai
2	Reason for the notification
a)	Position/status		Chief Supply Chain Officer
b)	Initial notification/Amendment		Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name		The Magnum Ice Cream Company N.V.
b)	Legal Entity Identifier code		25490052LLF3XH6G9847
4	Details of the transaction(s) summary table
	Date of Transaction	Description of Instrument	Identification Code	Place of Transaction	Currency
	23-MAR-2026	Ordinary shares of €3.50 each	ISIN: NL0015002MS2	London Stock Exchange - XLON	GBP
	Nature of Transaction		Price	Volume	Total
	Disposal		11.04	1,822	20,114.88
		Aggregated	11.04	1,822	20,114.88
	Date of Transaction	Description of Instrument	Identification Code	Place of Transaction	Currency
	24-MAR-2026	Ordinary shares of €3.50 each	ISIN: NL0015002MS2	London Stock Exchange - XLON	GBP
	Nature of Transaction	Aggregated	Price	Volume	Total
	Acquisition		10.8761	1,849	20,109.91
			10.8761	1,849	20,109.91

Enquiries
Media Relations media.relations-tmicc@magnumicecream.com	Investor Relations investor.relations-tmicc@magnumicecream.com

About The Magnum Ice Cream Company

We are the world’s largest ice cream company, headquartered in Amsterdam, The Netherlands and listed on Euronext Amsterdam, the London Stock Exchange and the New York Stock Exchange. Home to four of the world’s five largest ice cream brands, with a global team of 16,500 employees, operating thirty factories, twelve R&D centres and a fleet of three million freezer cabinets, we generated €7.9 billion in revenue in 2025. From Magnum and Ben & Jerry’s to Cornetto and the Heartbrand, our ice cream portfolio delights consumers in eighty markets around the world. TMICC’s legal entity identifier is 25490052LLF3XH6G9847. For more information, visit www.corporate.magnumicecream.com.

FAQ

What PDMR transactions did MICC report on March 23–24, 2026?

Three senior executives bought shares and one executed a sale across three exchanges on those dates. According to The Magnum Ice Cream Company, purchases occurred on Amsterdam and New York and a sale and later purchase occurred on London exchanges.

How many MICC shares did Vanessa Vilar acquire on 23-Mar-2026 and at what price?

Vanessa Vilar acquired 10,077 ordinary shares at a price of €12.82 per share on 23-Mar-2026. According to the company, the transaction occurred on Amsterdam Stock Exchange (XAMS) and aggregated to €129,187.14.

What were Wai-Fung Loh's purchases reported for MICC (symbol MICC) on 23 March 2026?

Wai-Fung Loh acquired 10,033 ordinary shares at $14.95 per share on 23-Mar-2026. According to the company, the trade executed on the New York Stock Exchange (XNYS) with an aggregated total of $149,993.35.

What did Sandeep Desai do in MICC shares on 23–24 March 2026 and what were the prices?

Sandeep Desai sold 1,822 shares at £11.04 on 23-Mar-2026 and bought 1,849 shares at £10.8761 on 24-Mar-2026. According to the company, both transactions were reported on the London Stock Exchange (XLON) with near-equal totals.

Where can investors direct enquiries about the MICC PDMR notifications dated March 2026?

Investors can contact MICC investor relations via the published email address for questions about these notifications. According to the company, media and investor relations emails are provided for follow-up on the disclosures.