Pierre Beaudoin Appointed as Strategic Advisor to Mayfair Gold

Rhea-AI Summary

Mayfair Gold (MFG) appointed Pierre Beaudoin as Strategic Advisor to support advancement of the Fenn-Gib gold Project. Mr. Beaudoin brings 40 years of mineral processing, project delivery and construction experience, including leading Las Chispas and Detour Lake projects. Mayfair issued 100,000 options at C$5.36 expiring Feb 3, 2031.

He will advise on plant design, construction readiness, permitting and risk management as Mayfair prepares for construction start.

Positive

• Pierre Beaudoin brings 40 years of mineral processing experience
• Track record of delivering Las Chispas ahead of schedule and below budget
• Advisory focus on plant design, construction readiness and risk management

Negative

• Issued 100,000 options at C$5.36 expiring Feb 3, 2031 (potential future dilution)

News Market Reaction

+2.52%

5 alerts

+2.52% News Effect

+3.9% Peak in 27 hr 21 min

+$4M Valuation Impact

$173M Market Cap

0.5x Rel. Volume

On the day this news was published, MINE gained 2.52%, reflecting a moderate positive market reaction. Argus tracked a peak move of +3.9% during that session. Our momentum scanner triggered 5 alerts that day, indicating moderate trading interest and price volatility. This price movement added approximately $4M to the company's valuation, bringing the market cap to $173M at that time.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Industry experience: 40 years Current price: $8.84 Price change 24h: 2.43% +5 more

8 metrics

Industry experience 40 years Pierre Beaudoin international operating and project development experience

Current price $8.84 Pre-news trading level for MFG

Price change 24h 2.43% Move in the session prior to this announcement

52-week range $4.04–$8.89 Low and high before this news

Option grant 100,000 options Compensation to Pierre Beaudoin as Strategic Advisor

Strike price C$5.36 per share Exercise price for 100,000 options

Option term 5 years Expiry period for granted options

Option expiry date February 3, 2031 Expiry of Strategic Advisor option grant

Market Reality Check

Price: $3.98 Vol: Volume 5,586,441 vs 20-da...

normal vol

$3.98 Last Close

Volume Volume 5,586,441 vs 20-day avg 4,089,957, indicating elevated trading interest ahead of this announcement. normal

Technical Price 8.84 is trading above 200-day MA at 6.40 and sits very close to the 52-week high of 8.89.

Peers on Argus

MFG was up 2.43% with elevated volume while key peers like ITUB, DB, PNC, USB an...

MFG was up 2.43% with elevated volume while key peers like ITUB, DB, PNC, USB and IBN also showed gains between 0.46% and 5.2%, yet no peers appeared in the momentum scanner, suggesting this move is not tagged as a coordinated sector momentum event.

Historical Context

5 past events · Latest: Jan 08 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Jan 08	Tech training initiative	Positive	+0.9%	Launch of Path2TECH NetSA program with strong completion and placement metrics.
Jan 05	Community grant funding	Positive	+2.8%	Announcement of $1 million in grants to community and tech-to-employment programs.
Nov 12	Awards recognition	Positive	+1.0%	Multiple Women in Finance awards recognizing Mizuho Americas executives.
Oct 21	Leadership changes	Positive	+0.0%	Global fixed income leadership appointments across Americas, EMEA and APAC.
Sep 25	Platform partnership	Positive	-0.1%	Joining Versana to support digital transformation of the $6 trillion BSL market.

Pattern Detected

Recent news for MFG has generally been positive corporate and strategic updates, with share reactions typically modestly positive and one small negative move, indicating a history of measured responses to non-earnings announcements.

Recent Company History

Over the last several months, MFG’s news flow featured community and technology initiatives, governance recognition, and strategic platform moves. On Jan 5, 2026, a $1 million grant program announcement coincided with a 2.83% move. Education and tech-skilling news on Jan 8, 2026 saw a 0.9% reaction. Awards and leadership appointments in late 2025 drove small positive or flat moves, while joining a digital loan platform in September 2025 saw a slight -0.15% reaction. Today’s advisor-focused announcement fits this pattern of corporate and strategic updates.

Market Pulse Summary

This announcement centers on adding a veteran project developer as Strategic Advisor, supported by a...

Analysis

This announcement centers on adding a veteran project developer as Strategic Advisor, supported by an option grant of 100,000 shares at a strike price of C$5.36 expiring in 2031. Prior MFG news has often involved strategic initiatives and governance developments with modest price effects. Investors may track how this role contributes to project execution alongside existing management, and monitor upcoming technical or regulatory milestones as key indicators of how effectively this appointment translates into operational progress.

Key Terms

strike price, options, omnibus equity incentive program, commercial production, +2 more

6 terms

strike price financial

"issued Pierre Beaudoin 100,000 options with a strike price of C$5.36 per share"

The strike price is the fixed price at which an option gives its holder the right to buy or sell an underlying stock. Think of it like a coupon that lets you transact at a pre-agreed price regardless of the market; for investors it determines whether an option will be profitable, influences potential gains or losses, and is a key factor in the option’s market value and risk profile.

options financial

"issued Pierre Beaudoin 100,000 options with a strike price of C$5.36 per share"

Options are contracts that give investors the right to buy or sell an asset at a specific price within a certain time frame. They function like a reservation or a ticket that allows for potential profit or protection against price changes, making them useful tools for managing investment risks or speculating on market movements.

omnibus equity incentive program financial

"He will also be entitled to participate in the Company's omnibus equity incentive program"

An omnibus equity incentive program is a single, flexible plan that lets a company grant many kinds of stock-based rewards—like options, restricted shares or unit awards—to employees, executives and directors from one toolkit. Investors care because these awards affect the company’s share count and future earnings per share, and they signal how management is being paid and motivated, which can influence company performance and stock value.

commercial production technical

"with an efficient and rapid ramp-up to commercial production"

Commercial production is the full-scale manufacturing and release of a product for sale to customers after development and any required approvals. It matters to investors because it signals a shift from testing and one-off batches to steady revenue, larger costs for facilities and supplies, and risks around meeting demand and quality standards — like turning a home-cooked recipe into a restaurant menu that must be produced consistently and profitably.

risk management technical

"plant design, construction readiness and risk management as the company advances permitting"

Risk management is the ongoing process of identifying potential events or conditions that could reduce an investment’s value, measuring how likely and how severe those losses could be, and putting controls in place to limit harm—like spreading money across different assets, setting loss limits, or buying insurance. For investors it matters because it turns uncertainty into a manageable plan, helping preserve capital and steady returns much like a seatbelt or a spare tire reduces the downside of unexpected problems.

NI 43-101 regulatory

"a QP as defined in NI 43-101."

A Canadian regulatory standard that sets the rules for how mining and exploration companies must report mineral resources and reserves, requiring technical reports prepared or signed off by an independent, certified expert. It matters to investors because it creates a consistent, transparent “inspection report” for mining projects, making it easier to compare prospects, judge the reliability of claims, and assess geological and financial risk before investing.

AI-generated analysis. Not financial advice.

VANCOUVER, BC, Feb. 3, 2026 /PRNewswire/ - Mayfair Gold Corp. ("Mayfair", "Mayfair Gold", or the "Company") (NYSE American: MINE) (TSXV: MFG) is pleased to announce the appointment of Pierre Beaudoin as Strategic Advisor to the Company.

Mr. Beaudoin is a mineral processing professional with 40 years of international operating and project development experience. Recently, Pierre was Chief Operating Officer of SilverCrest Metals Inc., where he successfully led the technical studies, construction, and ramp‑up of the Las Chispas Mine in Mexico, delivering the project ahead of schedule, below budget during the pandemic, and with an efficient and rapid ramp‑up to commercial production. Prior to SilverCrest, Mr. Beaudoin worked as Senior Vice President, Capital Projects, followed by Chief Operating Officer, with Detour Gold Corporation, during which time he was involved in the construction and operation of the Detour Lake Mine, now the largest gold mine in Canada. He also held capital projects and management roles with Barrick Gold Corporation. He currently serves as Chairman of Radisson Mining Resources Inc. and is a Director of Coeur Mining Inc.

Mr. Beaudoin has been appointed as Strategic Advisor to Mayfair, to provide independent senior-level technical and strategic guidance as the Company advances the Fenn-Gib gold Project. Specifically, it is anticipated that Pierre's extensive experience will benefit Mayfair in terms of its plant design, construction readiness and risk management as the company advances permitting and prepares for the start of construction activities.

Nicholas Campbell, Mayfair CEO, commented: "I had the pleasure of working with Mr. Beaudoin when I worked at SilverCrest Metals Inc. and Drew Anwyll, COO of Mayfair, worked with Pierre at Detour Gold Corp. through construction, commissioning and operations. Several other members of the Mayfair team have also worked alongside Pierre over the years, which makes his association with our collective efforts especially meaningful and a natural fit for our team. It is an understatement to say that we are pleased to have Pierre as an advisor as we finalize the process plant, the overall Project designs, and prepare for the start of construction at Fenn‑Gib. We welcome his input as we continue to advance the Project and are pleased to have him join Mayfair Gold as a Strategic Advisor."

As compensation for his role as Strategic Advisor, Mayfair Gold has issued Pierre Beaudoin 100,000 options with a strike price of C$5.36 per share for a period of five years, expiring on February 3, 2031. He will also be entitled to participate in the Company's omnibus equity incentive program in the future.

The content of this news release has been reviewed on behalf of the Company and approved by Drew Anwyll, P.Eng., Chief Operating Officer of Mayfair, a QP as defined in NI 43-101.

About Mayfair Gold

Mayfair Gold is a Canadian gold development stage company focused on advancing the 100% controlled Fenn-Gib Project in the Timmins region of Northern Ontario. The Company's pre-feasibility study outlines the potential to develop Fenn-Gib into a new Canadian gold producer for initial development capital of $450 million, with a base case payback period of 2.7 years and cumulative free cash flow of $896 million over the first six years of production based on a US$3,100/oz gold price. The Company is advancing permitting activities, detailed engineering and stakeholder engagement with the goal of starting construction in 2028 with initial production in 2030.

Cautionary Note Regarding Forward-Looking Information

This news release contains certain "forward-looking information" and "forward-looking statements" within the meaning of applicable Canadian and United States securities legislation, including the United States Private Securities Litigation Reform Act of 1995 (collectively "forward-looking Information"). Forward-looking information is frequently, but not always, identified by words such as "expects", "anticipates", "believes", "plans", "projects", "intends", "estimates", "envisages", "potential", "possible", "strategy", "goals", "opportunities", "objectives", or variations thereof or stating that certain actions, events or results "may", "could", "would", "might" or "will" be taken, occur or be achieved, or the negative of any of these terms and similar expressions. This information includes statements regarding the Company's intention to advance the Project to become a "mine in production" as defined in the Ontario Mining Act, the Company continuing to advance the technical studies, consultation processes, and permitting and approvals processes required to support planned future development, the Company continuing to derisk through environmental, technical and socioeconomic work that will underpin future construction and operating approvals, the Company's pre-feasibility study outlining the potential to develop Fenn-Gib into a new Canadian gold producer and the Company's goal of starting construction in 2028 with initial production in 2030, as well as the anticipated benefits of the Company's new Strategic AdvisorAlthough Mayfair Gold believes that the expectations reflected in such forward-looking information are reasonable, readers are cautioned that actual results may vary from the forward-looking information. The Company has based this forward-looking information on the Company's current expectations and assumptions about future events. This information also involves known and unknown risks, uncertainties and other factors that may cause actual results or events to differ materially from those anticipated in such forward-looking information, including the risks, uncertainties and other factors identified in the Company's annual information form for the year ended December 31, 2024, and registration statement Form 40-F available at www.sedarplus.ca and sec.gov/edgar, respectively. Furthermore, the forward-looking information contained in this news release is as at the date of this news release and Mayfair does not undertake any obligation to publicly update or revise any of this forward-looking information except as may be required by applicable securities laws.

Neither the TSX Venture Exchange ("TSXV") nor its Regulation Services Provider (as that term is defined in the policies of the TSXV) accepts responsibility for the adequacy or accuracy of this news release.

View original content to download multimedia:https://www.prnewswire.com/news-releases/pierre-beaudoin-appointed-as-strategic-advisor-to-mayfair-gold-302677142.html

SOURCE Mayfair Gold Corp.

FAQ

Who is Pierre Beaudoin and what role will he play at Mayfair Gold (MFG)?

Pierre Beaudoin is a mineral processing executive with 40 years' experience and will serve as Strategic Advisor. According to Mayfair Gold, he will provide senior-level technical and strategic guidance for the Fenn-Gib Project, focusing on plant design, construction readiness and risk management.

What specific projects has Pierre Beaudoin led that are relevant to MFG's Fenn-Gib Project?

Beaudoin led technical studies, construction and ramp-up of Las Chispas and worked on Detour Lake. According to Mayfair Gold, his track record includes delivering Las Chispas ahead of schedule and below budget and roles at Detour Gold and Barrick.

What compensation did Mayfair Gold (MFG) provide to Pierre Beaudoin for the advisory role?

Mayfair issued Pierre Beaudoin 100,000 options at a strike price of C$5.36, expiring Feb 3, 2031. According to Mayfair Gold, he will also be eligible to participate in the company's omnibus equity incentive program in the future.

How will Pierre Beaudoin's appointment affect the Fenn-Gib Project timeline or readiness?

His appointment is intended to strengthen construction readiness and risk management as the company advances permitting and prepares for construction. According to Mayfair Gold, his input will inform final plant and overall project designs ahead of construction start.

Does Pierre Beaudoin hold other industry roles that support his advisory capacity at MFG?

Yes. He serves as chairman of Radisson Mining Resources and is a director of Coeur Mining, providing ongoing industry governance experience. According to Mayfair Gold, these roles complement his advisory capacity on technical and operational matters for Fenn-Gib.