Moving iMage Technologies Partners with Samsung in U.S. Debut of the Samsung Onyx Cinema LED Screen at Cannon Beach in Arizona
Moving iMage Technologies (NYSE American: MITQ) has announced its key role in developing a seven-screen theater complex at Cannon Beach in Mesa, Arizona, set to open by end of 2025. The project marks the U.S. debut of Samsung's 14-meter Onyx Cinema LED screen, featuring Direct View LED (DVLED) technology with true black levels and infinite contrast ratio.
The complex will integrate advanced technologies including Dolby Atmos sound systems, Barco SP2K/4K laser projectors, and MiT's proprietary solutions such as Architectural Lighting Fixtures, cinema automation, and energy management systems. The facility will also feature MiT's MovEsports production cart for gaming experiences.
The theater will be part of a 37-acre premier destination by LVL 11 Entertainment, combining lifestyle and adrenaline experiences. Samsung's Onyx LED screen comes with an industry-first 10-year warranty and will be installed in an auditorium with a balcony configuration.
Moving iMage Technologies (NYSE American: MITQ) ha annunciato il suo ruolo chiave nello sviluppo di un complesso cinematografico con sette schermi a Cannon Beach, Mesa, Arizona, previsto per l'apertura entro la fine del 2025. Il progetto segna il debutto negli Stati Uniti dello schermo Onyx Cinema LED da 14 metri di Samsung, che utilizza la tecnologia Direct View LED (DVLED) con livelli di nero autentici e un rapporto di contrasto infinito.
Il complesso integrerà tecnologie avanzate tra cui i sistemi audio Dolby Atmos, i proiettori laser Barco SP2K/4K e le soluzioni proprietarie di MiT come apparecchi di illuminazione architettonica, automazione cinematografica e sistemi di gestione energetica. La struttura includerà inoltre il carrello di produzione MovEsports di MiT per esperienze di gaming.
Il cinema farà parte di una destinazione di 37 acri di primo livello gestita da LVL 11 Entertainment, che combina esperienze lifestyle e adrenaliniche. Lo schermo Onyx LED di Samsung, dotato di una garanzia unica nel settore di 10 anni, sarà installato in una sala con configurazione a balconata.
Moving iMage Technologies (NYSE American: MITQ) ha anunciado su papel clave en el desarrollo de un complejo cinematográfico de siete pantallas en Cannon Beach, Mesa, Arizona, que se inaugurará a finales de 2025. El proyecto marca el debut en EE. UU. de la pantalla Onyx Cinema LED de 14 metros de Samsung, que cuenta con tecnología Direct View LED (DVLED) con niveles de negro reales y una relación de contraste infinita.
El complejo integrará tecnologías avanzadas como sistemas de sonido Dolby Atmos, proyectores láser Barco SP2K/4K y soluciones propias de MiT, como luminarias arquitectónicas, automatización cinematográfica y sistemas de gestión energética. También contará con el carrito de producción MovEsports de MiT para experiencias de juego.
El cine formará parte de un destino premium de 37 acres gestionado por LVL 11 Entertainment, que combina experiencias de estilo de vida y adrenalina. La pantalla Onyx LED de Samsung, con una garantía pionera en la industria de 10 años, se instalará en una sala con configuración de balcón.
Moving iMage Technologies (NYSE American: MITQ)는 애리조나주 메사의 캐넌 비치에 7개 스크린을 갖춘 영화관 단지 개발에 핵심 역할을 한다고 발표했으며, 2025년 말까지 개장할 예정입니다. 이 프로젝트는 삼성의 14미터 Onyx Cinema LED 스크린의 미국 첫 선으로, 진정한 블랙 레벨과 무한대 명암비를 제공하는 Direct View LED(DVLED) 기술을 특징으로 합니다.
이 단지는 돌비 애트모스 사운드 시스템, Barco SP2K/4K 레이저 프로젝터 등 첨단 기술과 함께 MiT의 독자적인 건축 조명기구, 영화관 자동화, 에너지 관리 시스템을 통합할 예정입니다. 또한 MiT의 게임 경험용 MovEsports 제작 카트도 포함됩니다.
이 영화관은 LVL 11 엔터테인먼트가 조성하는 37에이커 규모의 프리미엄 복합 공간의 일부로, 라이프스타일과 아드레날린 경험을 결합합니다. 삼성의 Onyx LED 스크린은 업계 최초로 10년 보증이 제공되며, 발코니 형태의 강당에 설치될 예정입니다.
Moving iMage Technologies (NYSE American : MITQ) a annoncé son rôle clé dans le développement d'un complexe cinématographique à sept écrans à Cannon Beach, Mesa, Arizona, prévu pour une ouverture fin 2025. Ce projet marque le premier déploiement aux États-Unis de l'écran Onyx Cinema LED de 14 mètres de Samsung, doté de la technologie Direct View LED (DVLED) offrant de vrais niveaux de noir et un rapport de contraste infini.
Le complexe intégrera des technologies avancées telles que les systèmes sonores Dolby Atmos, les projecteurs laser Barco SP2K/4K ainsi que les solutions propriétaires de MiT, notamment les luminaires architecturaux, l'automatisation des cinémas et les systèmes de gestion énergétique. L'installation comprendra également le chariot de production MovEsports de MiT pour les expériences de jeu.
Le cinéma fera partie d'une destination premium de 37 acres développée par LVL 11 Entertainment, combinant expériences lifestyle et adrénaline. L'écran Onyx LED de Samsung, bénéficiant d'une garantie inédite de 10 ans dans l'industrie, sera installé dans une salle avec configuration en balcon.
Moving iMage Technologies (NYSE American: MITQ) hat seine Schlüsselrolle bei der Entwicklung eines sieben Bildschirme umfassenden Kinokomplexes in Cannon Beach, Mesa, Arizona, bekannt gegeben, der bis Ende 2025 eröffnet werden soll. Das Projekt markiert die US-Premiere des 14-Meter Onyx Cinema LED-Bildschirms von Samsung, der mit Direct View LED (DVLED)-Technologie echte Schwarztöne und ein unendliches Kontrastverhältnis bietet.
Der Komplex wird fortschrittliche Technologien wie Dolby Atmos Soundsysteme, Barco SP2K/4K Laserprojektoren und proprietäre Lösungen von MiT wie architektonische Beleuchtung, Kinosaalautomatisierung und Energiemanagementsysteme integrieren. Zudem wird der MovEsports Produktionswagen von MiT für Gaming-Erlebnisse zum Einsatz kommen.
Das Kino wird Teil eines 37 Hektar großen Premium-Standorts von LVL 11 Entertainment sein, der Lifestyle- und Adrenalinerlebnisse kombiniert. Der Onyx LED-Bildschirm von Samsung verfügt über eine branchenweit einzigartige 10-Jahres-Garantie und wird in einem Auditorium mit Balkonbestuhlung installiert.
- First U.S. installation of Samsung's premium 14-meter Onyx LED screen technology
- Diversification into esports market with MovEsports gaming system integration
- Implementation of proprietary energy management solutions for cost reduction
- Long-term revenue potential through 10-year Samsung warranty partnership
- Significant capital investment required for complex technology implementation
- Project completion and revenue generation delayed until end of 2025
Insights
MITQ's partnership with Samsung brings first US 14m Onyx LED screen to Arizona, showcasing integration capabilities across multiple proprietary technologies.
Moving iMage Technologies' partnership with Samsung represents a strategic positioning win for this micro-cap cinema technology company. Securing the first US installation of Samsung's premium 14-meter Onyx Direct-View LED screen technology demonstrates MITQ's ability to land high-profile projects despite its relatively small size (
The comprehensive nature of this deployment is particularly noteworthy. Rather than simply handling one aspect of the installation, MITQ is showcasing its full-service capabilities through multiple proprietary technologies: their Architectural Lighting Fixtures, cinema automation systems, energy management solutions, and MovEsports production cart. This positions MITQ as a one-stop integration partner for next-generation theater deployments.
The Samsung partnership provides valuable market validation. Having a global technology leader choose MITQ for the US debut of their premium cinema display technology enhances MITQ's credibility with potential clients and could serve as a powerful reference installation to secure future business. The industry is still recovering from pandemic disruptions, with theaters seeking differentiation from home streaming experiences—precisely what technologies like DVLED provide.
While the financial terms aren't disclosed and the late 2025 completion timeline means revenue recognition will extend over multiple periods, this project's strategic value shouldn't be underestimated. For a company of MITQ's size, demonstrating the capability to execute complex, multi-technology deployments alongside major global partners could significantly strengthen their competitive position in the cinema technology integration space.
This partnership aligns perfectly with the post-pandemic cinema recovery strategy we're seeing across the exhibition industry. The Samsung Onyx 14-meter DVLED screen represents the premium end of theatrical display technology, delivering visual advantages traditional projection systems simply cannot match: true blacks, infinite contrast ratios, and exceptional brightness even with ambient lighting.
What's significant here is that MITQ has positioned itself within a critical industry transformation. Theater operators are increasingly investing in premium differentiation to compete with home streaming. The Onyx screen's capabilities—particularly maintaining quality with some lighting for alternative content and dining—directly addresses the industry's push toward more versatile, premium audience experiences.
The multi-auditorium approach is also strategically sound. While the flagship auditorium features the Samsung DVLED technology, the remaining screens utilize top-tier Barco laser projection. This demonstrates MITQ's ability to design scaled solutions that optimize capital investment across different auditorium tiers while maintaining premium experiences throughout.
The inclusion of MITQ's MovEsports system is particularly forward-thinking. The cinema industry is actively exploring alternative content revenue streams, with gaming and esports representing significant growth opportunities. The dedicated gaming suites integrated with the theatrical space show MITQ's understanding of where exhibition venues are evolving—toward multi-purpose entertainment destinations rather than traditional movie-only venues.
While not providing specific financial details, this project establishes MITQ as a knowledgeable partner in the cinema industry's technological evolution, potentially positioning them to capture additional business as more theaters pursue similar premium differentiation strategies.
Mesa, Arizona and Fountain Valley, California--(Newsfile Corp. - April 17, 2025) - Moving iMage Technologies, Inc. (NYSE American: MITQ), a leading provider of cutting-edge out-of-home entertainment technology and services for cinema, Esports, stadiums and arenas, today announced its integral role in the design, development and project management for a state-of-the-art, seven-screen theater complex at Cannon Beach in Mesa, Arizona, a 37 acre premier destination intersecting lifestyle and adrenaline envisioned by LVL 11 Entertainment. Slated to open by year-end 2025, the complex will redefine cinematic and Esports experiences with advanced digital technologies and unparalleled design.
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Francois Godfrey, President and COO of Moving iMage Technologies, commented:
"We are thrilled to bring groundbreaking cinematic and Esports experiences to Cannon Beach. This next-generation theater complex combines the best in display technology, sound innovation and accessibility. MiT's multi-facet involvement includes installation of the United States' first Samsung 14-meter Onyx Direct-View DCI Compliant Cinema LED screen, advanced Dolby Atmos sound system, Barco SP2K/4K laser projectors, LEA Professional smart power amplifiers and our MovEsports production cart.
"Additionally, our proprietary Architectural Lighting Fixtures (ALF) lighting systems, cinema automation and energy management solutions will help create a truly state-of-the-art environment. Our multidisciplinary team is committed to delivering cutting-edge solutions integrated and optimized to transform the out-of-home-entertainment experience."
United States Debut of Samsung's 14 meter (46 foot) DCI Compliant Direct View LED (DVLED) Screen
The complex will feature the United States' first Samsung 14 meter Onyx LED screen in an auditorium with a balcony, creating a unique viewing experience built around DVLED's unparalleled image quality and vibrant visuals. The Onyx screen's DVLED technology delivers an unparalleled cinematic experience with true black levels, infinite contrast ratio and exceptional color accuracy without the use of traditional projection systems. The Onyx LED enables a more immersive and lifelike viewing experience with enhanced durability and the industry's first and longest 10-year warranty for cinema LED. MiT collaborated closely with Samsung to provide the custom DVLED Screen Frame and comprehensive integration services, ensuring seamless installation and optimal performance of this groundbreaking display.
"As the entertainment industry looks ahead to the future of cinema, innovation is more important than ever," said David Phelps, Head of Display Division, Samsung Electronics America. "By delivering truly immersive experiences in theaters, we can ensure that the magic of the big screen not only endures, but thrives. The new generation of Onyx Cinema LED screens enables theater owners and operators to engage, thrill and remind moviegoers why the theater remains the ultimate place to experience visual storytelling at its finest."
"We chose to partner with Samsung because of their commitment to innovation and cutting-edge technology aligns perfectly with our vision for LVL 11 Entertainment. By premiering the first install of the newest, state of the art Samsung Onyx Direct View LED Screen in Arizona, we will be offering an entirely new experience, not just a movie," said Adam Saks, Chief Operating Officer, LVL 11 Entertainment. "Samsung's ability to push the boundaries of entertainment technology ensures that LVL 11 at Cannon Beach remains at the forefront of the industry."
DVLED screens are poised to redefine audience experiences with unparalleled clarity and dynamic range. DVLED technology is also a perfect match for MiT's MovEsports gaming system, as its improved brightness and contrast creates stunning images even with the lights on for alternative content and dining.
To complement the stunning visuals of the DVLED in Cannon Beach's balcony auditorium, customers will be immersed in Auditorium #7 with 4K projection by Barco and Dolby Atmos audio, configured with LEA Professional Cinema Digital Series smart power amplifiers featuring direct connection to the Dolby Atmos audio bitstream and Dolby loudspeakers to complete the experience, enveloping audiences in a rich, immersive high-fidelity audio landscape.
The remaining five screens will utilize state-of-the-art Barco SPK laser projectors, renowned for their superior brightness and color accuracy, paired with Dolby servers, CP950 processors, LEA Professional amplifiers and Dolby speakers to create an exceptional cinematic experience.
Proprietary MiT Solutions
MiT's LED Architectural Lighting Fixtures and Advanced Lighting Management System solutions will be incorporated to create dynamic and energy-efficient illumination throughout the venue. To support and ensure ADA compliance for hearing and visually impaired patrons, the complex will utilize MiT's ALD Assistive Listening Devices.
The complex will also integrate MiT's IMC25 automation systems with cinema projectors, DVLED screens, servers, audio processors and pre-feature entertainment systems to provide centralized control of each auditorium. MiT's IS-30 and IS-20 energy management systems will be utilized to deliver eco-friendly remote AC control, reducing energy costs and protecting equipment investments.
The complex will also feature an MiT MovEsports production cart tying in the action for two gaming suites in one auditorium, underscoring the complex's versatility and commitment to cutting-edge entertainment options.
Expert Design and Project Management
From initial concept to final installation, MiT is also providing comprehensive design project management and integration services. Its expertise ensures that each component works harmoniously, delivering a seamless buildout and captivating experience for all visitors.
Forward-Looking Statements
All statements above that are not purely about historical facts, including, but not limited to, those in which we use the words "believe," "anticipate," "expect," "plan," "intend," "estimate," "target" and similar expressions, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. While these forward-looking statements represent our current judgment of what may happen in the future, actual results may differ materially from the results expressed or implied by these statements due to numerous important factors. Our filings with the SEC provide detailed information on such statements and risks and should be consulted along with this release. To the extent permitted under applicable law, we assume no obligation to update any forward-looking statements.
About Moving iMage Technologies (www.movingimagetech.com)
With a focus on innovation, service, and quality, Moving iMage Technologies ("MiT) is a trusted partner in delivering state-of-the-art out-of-home entertainment environments. Founded in 2003, MiT provides products, integrated systems design, custom engineering, proprietary products, software, and installation services for cinemas, screening rooms, postproduction facilities, high-end home theaters, Esports venues, arenas, stadiums, and other entertainment spaces.
MiT manufactures a broad line of digital cinema peripherals in the U.S., including automation systems, projector pedestals/bases, projector lifts, hush boxes, direct-view LED frames, lighting fixtures and dimmers, power management devices, operations software, and Esports platforms. It also distributes and integrates cinema equipment from Barco, Sharp (NEC) Digital Cinema, Christie Digital, LEA Professional, Dolby, GDC, JBL/Crown, LG, Meyer Sound, Q-SYS, QSC, Samsung and others.
MiT's Caddy Products division designs and sells cupholders, concession trays, and venue accessories that enhance concession sales and improve the guest experience.
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MITQ Investor Relations Contacts
Chris Eddy or David Collins
Catalyst IR
mitq@catalyst-ir.com or 212-924-9800
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung.com.
LVL 11 Entertainment
LVL 11 Entertainment, located at Cannon Beach in Mesa, AZ, will offer an exciting mix of movies, go-kart racing, bowling, arcade games, and more. Featuring innovative movie theaters which include the first U.S. deployment of the Gen 2 Samsung Onyx LED Screen, Dolby Atmos sound, and a Living Room Cinema, LVL 11 is set to redefine the way movies are experienced. Guests will also be able to race on a world first, 3-story 360 Karting designed and built track that runs above the 12 bowling lanes featuring QuibicaAMF Hyperbowling and the Neoverse digital experience. LVL 11 further innovates on the customer experience by introducing Zippin Walk-Out Concessions! LVL 11walk out cafe will offer both theater snacks and hearty meals with lightning-fast convenience. Additionally, you can find fun in the karaoke room, full arcade featuring the latest games, adult social lounge, and private event spaces, LVL 11 is perfect for any occasion. LVL 11 Entertainment is expected to open in Fall 2025. Located at 4551 S Power Rd, Suite 101, Mesa, AZ 85212. For more details, contact hello@GoLVL11.com
About Cannon Beach
The Cannon Development Group is currently delivering a 40-acre multi-use real estate development in Mesa, AZ. Their focus is on creating experiential environments that bring together water-focused adventures centered around a surf lagoon with family entertainment, restaurants, retail, office, and resort-style hospitality. To learn more about the Mesa location, visit: www.cannonbeachaz.com.
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FAQ
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