MarketWise Reports Net Revenue of $81.3 Million and Net Income of $17.9 Million for Third Quarter 2025; Third Quarter Billings Increased 30% YoY; Announced Quarterly and Special Dividend Totaling $0.40 per Class A Share, for Total FY 2025 Dividends of $1.90 Per Share, or a 13% Cash Yield; Provides Preliminary Targets for FY 2026, Including a 50% Planned Increase in CFFO
MarketWise (NASDAQ: MKTW) reported 3Q2025 net revenue $81.3M, net income $17.9M, and 3Q2025 Billings $63.7M (up 30% YoY). Cash from operating activities improved by $8.0M versus 3Q2024; year-to-date CFFO improved $49.9M. Cash was $50.5M at Sept 30, 2025 and $65.5M at end of October. The Board declared a quarterly + special dividend totaling $0.40 per Class A share, bringing FY2025 dividends to $1.90 per share (a stated 13% cash yield based on Oct 29 price).
The company provided preliminary FY2026 targets: $290M Billings, $45M CFFO (a ~50% increase vs FY2025 target), and $1.60 dividends for Class A shares.
MarketWise (NASDAQ: MKTW) ha riportato fatturato netto 3Q2025 di 81,3 milioni di dollari, utile netto 17,9 milioni, e 3Q2025 incassi (Billings) 63,7 milioni (in crescita del 30% su base annua). Il flusso di cassa dalle attività operative è migliorato di 8,0 milioni rispetto al 3Q2024; il CFFO da inizio anno è migliorato di 49,9 milioni. La cassa era di 50,5 milioni al 30 settembre 2025 e di 65,5 milioni alla fine di ottobre. Il Board ha dichiarato un dividendo trimestrale + speciale per un totale di 0,40$ per azione Class A, portando i dividendi per l'esercizio 2025 a 1,90$ per azione (un rendimento in contanti dichiarato 13% basato sul prezzo del 29 ottobre).
L'azienda ha fornito obiettivi preliminari per l'FY2026: incassi 290M, CFFO 45M (circa 50% in più rispetto all'obiettivo FY2025), e dividendi 1,60$ per azione Class A.
MarketWise (NASDAQ: MKTW) informó ingresos netos del 3T2025 de 81,3 millones de dólares, beneficio neto de 17,9 millones y Facturación del 3T2025 de 63,7 millones (un incremento del 30% interanual). El flujo de efectivo de las actividades operativas mejoró en 8,0 millones respecto al 3T2024; el CFFO acumulado al año mejoró 49,9 millones. El efectivo fue de 50,5 millones al 30 de septiembre de 2025 y de 65,5 millones a finales de octubre. la Junta declaró un dividendo trimestral + especial por un total de 0,40$ por acción Clase A, llevando los dividendos del FY2025 a 1,90$ por acción (un rendimiento en efectivo declarado 13% basado en el precio del 29 de octubre).
La empresa proporcionó objetivos preliminares para FY2026: Facturación de 290M, CFFO 45M (aprox. 50% más que el objetivo FY2025), y dividendos 1,60$ por acción de Clase A.
MarketWise (NASDAQ: MKTW)는 3Q2025 순매출 8130만 달러, 순이익 1790만 달러, 그리고 3Q2025 매출채권 6370만 달러를 보고했습니다 (전년동기 대비 30% 증가). 영업활동으로 인한 현금 흐름은 3Q2024 대비 800만 달러 증가; 연 누적 CFFO는 4990만 달러 증가했습니다. 현금은 5050만 달러였고, 2025년 9월 30일에 기록되었고 10월 말에는 6550만 달러였습니다. 이사회는 분기 및 특별 배당을 합계 주당 Class A 주식 0.40달러로 선언했고, FY2025 배당은 주당 1.90달러로 제시되었습니다(10월 29일 종가를 기준으로 명시된 현금 수익률 13%).
회사는 FY2026의 예비 목표를 제시했습니다: 매출채권 2억 9천만 달러, CFFO 4,500만 달러 (FY2025 목표 대비 약 50% 증가), 그리고 주당 1.60달러 배당의 Class A 주식.
MarketWise (NASDAQ: MKTW) a annoncé un chiffre d'affaires net T3 2025 de 81,3 M$, un résultat net de 17,9 M$ et un chiffre d'affaires facturé T3 2025 de 63,7 M$ (en hausse de 30% sur un an). Le flux de trésorerie provenant des activités opérationnelles s'est amélioré de 8,0 M$ par rapport au T3 2024; le CFFO cumulé depuis le début de l'année s'est amélioré de 49,9 M$. La trésorerie s'élevait à 50,5 M$ au 30 sept. 2025 et à 65,5 M$ à la fin octobre. Le Conseil d'administration a déclaré un dividende trimestriel + spécial totalisant 0,40 $ par action de classe A, portant les dividendes pour l'exercice 2025 à 1,90 $ par action (un rendement en espèces déclaré 13% basé sur le cours du 29 oct.).
La société a fourni des objectifs préliminaires pour FY2026: Chiffre d'affaires facturé 290 M$, CFFO 45 M$ (environ 50% d'augmentation par rapport à l'objectif FY2025), et dividendes 1,60 $ par action de classe A.
MarketWise (NASDAQ: MKTW) berichtete 3Q2025 Nettoumsatz 81,3 Mio. USD, Nettoeinkommen 17,9 Mio. USD und 3Q2025 Billing 63,7 Mio. USD (um 30% YoY gestiegen). Der operative Cashflow stieg im Vergleich zu 3Q2024 um 8,0 Mio. USD; der kumulierte CFFO stieg year-to-date um 49,9 Mio. USD. Die Zahlungsmittel beliefen sich zum 30. Sep. 2025 auf 50,5 Mio. USD und zum Ende Oktober auf 65,5 Mio. USD. Der Vorstand kündigte eine vierteljährliche + spezielle Dividende in Höhe von 0,40 USD pro Class A Aktie an, wodurch die Dividenden für FY2025 auf 1,90 USD pro Aktie steigen (ein angegebener 13% Cash Yield basierend auf dem Kurs vom 29. Okt.).
Das Unternehmen gab vorläufige Ziele für FY2026 bekannt: Billing 290M USD, CFFO 45M USD (ca. 50% Steigerung gegenüber FY2025 Ziel), und Dividenden 1,60 USD pro Class A Aktie.
MarketWise (NASDAQ: MKTW) أبلغت عن إيرادات صافية للربع الثالث 2025 بلغت 81.3 مليون دولار، صافي الدخل 17.9 مليون دولار، وإيرادات القوائم للربع الثالث 2025 63.7 مليون دولار (ارتفاع بنسبة 30% على أساس سنوي). تحسن النقد من الأنشطة التشغيلية بمقدار 8.0 مليون دولار مقارنة بالربع الثالث 2024؛ تحسن CFFO حتى تاريخه بنحو 49.9 مليون دولار. كان النقد 50.5 مليون دولار في 30 أيلول/سبتمبر 2025 و65.5 مليون دولار في نهاية أكتوبر. قرر المجلس توزيعا ربع سنويًا + خاصًا بإجمالي 0.40 دولار أمريكي للسهم من فئة A، مما رفع توزيعات FY2025 إلى 1.90 دولار للسهم (عائد نقدي مُعلن 13% بناءً على سعر 29 أكتوبر).
قدمت الشركة أهدافاً أولية لـ FY2026: إيرادات فوترية 290M دولار، CFFO 45M دولار (زيادة تقارب 50% مقارنة بهدف FY2025)، و توزيعات 1.60 دولار للسهم من فئة A.
- Billings +30% YoY in 3Q2025
- Net revenue $81.3M for 3Q2025
- Net income $17.9M for 3Q2025
- CFFO improvement $49.9M YTD vs prior year
- FY2026 Billings target $290M (+10% vs FY2025 est)
- FY2026 CFFO target $45M (50% increase vs FY2025 target)
- Total FY2025 dividends $1.90 per Class A share (13% yield)
- Paid subscribers declined to 379k in 3Q2025
- Cash balance declined to $50.5M at Sept 30, 2025 from $97.9M year-end
- Repurchases suspended after buyback paused Oct 30, 2025 due to proposal review
- 3Q2025 CFFO modest at $2.2M despite YTD improvement
BALTIMORE, Nov. 06, 2025 (GLOBE NEWSWIRE) -- MarketWise, Inc. (NASDAQ: MKTW) (“MarketWise” or the “Company”), a leading multi-brand digital subscription services platform that provides premium financial research, software, education, and tools for self-directed investors, today reported financial results for third quarter 2025.(1)
Third Quarter 2025 Highlights(1)(2)
- Total net revenue was
$81.3 million in the third quarter 2025 (2) - Total Billings were
$63.7 million in third quarter 2025, a year-over-year increase of30% - Net income was
$17.9 million in third quarter 2025 - Cash from Operating Activities for third quarter 2025 improved
$8.0 million compared to third quarter 2024. On a year to date basis, CFFO improved by$49.9 million compared to the first nine months of 2024. - Cash and cash equivalents were
$50.5 million as of September 30, 2025, and no debt outstanding. Cash balances were$65.5 million at the end of October. - Announced on October 30, 2025 quarterly and special dividend totaling
$0.40 per Class A share - Shares repurchased year to date under the buyback program total
$2.9 million at an average price per share of approximately$16 - Strong results for October 2025 with Billings of approximately
$32 million , which is the highest monthly total in nearly 2 years
| (1) | All quarterly results reported herein are unaudited. |
| (2) | Net Revenue (a GAAP measure) represents Billings that are recognized over the term of the subscription, which can be multiple years. Billings are amounts invoiced to customers in the period and is thus indicative of the current operating environment and demand for our products. |
“Our strategy is working, as evidenced by our strong financial results for the quarter,” said MarketWise CEO Dr. David Eifrig, “with Billings increasing
Eifrig continued, “A bit over a year ago we made the decision to increase the prices we charge on many of our investment research products. The decision to increase prices was based on our belief that our customers would be willing to spend more for high-quality, trustworthy investment research that empowers, educates, and enriches. It was also our belief that higher prices would attract more serious investors, that if we served well, would renew and remain with us over time. We are pleased with the trends to date.”
“More specifically, this shift in our business model has resulted in higher revenue per user and better overall margins. As a result, paid subscriber totals have become a less meaningful driver given our focus on efficient growth, renewal efforts, and maximizing life-time values. As we continue to execute on our strategy, however, we expect to achieve growth in our paid subscriber total while maintaining reasonable prices, and we are starting to see stabilization of the paid subscriber total as customer acquisition is now nearly offsetting customer churn.”
“Regarding our FY 2025 guidance, the momentum in the business has continued into the fourth quarter. As such, we expect we will achieve or beat our FY 2025 Billings and CFFO targets we set at the beginning of the year. As a reminder, the timing of product launches and marketing campaigns can have a significant impact on results and cash balances from one quarter to another. Thus, we believe it is more informative to view the results and trends of the business across a few quarters or on a full year basis.”
Eifrig concluded, “Finally, strategic planning for FY 2026 is well underway. I am excited about our plans which will bring high-quality investing ideas and tools to our customers at a dynamic and volatile time for markets. I believe our focus on delivering high-quality products to our customers, in an efficient manner, will drive both top line growth and margin expansion next year as reflected in the FY 2026 preliminary targets we are providing today. Further, we intend to continue our disciplined approach to capital allocation with a mix of dividends, opportunistic buybacks, and prudent investments in our business. We look forward to providing additional updates in the near future.”
Our summary results and selected financial data are as follows:
| (Unaudited, in millions, except per share data or otherwise noted) | 3Q 2024 | 4Q 2024 | 1Q 2025 | 2Q 2025 | 3Q 2025 | TTM 3Q 2025 | |||||||||||||
| Paid Subscribers (in thousands) | 592 | 506 | 473 | 394 | 379 | N/M | |||||||||||||
| Total net revenue | $ | 97.2 | $ | 97.5 | $ | 83.5 | $ | 80.0 | $ | 81.3 | $ | 342.2 | |||||||
| New "Marketing" Billings(1) | $ | 32.3 | $ | 37.0 | $ | 51.3 | $ | 41.6 | $ | 48.7 | $ | 178.6 | |||||||
| Net "Renewal" Billings(2) | $ | 15.7 | $ | 16.0 | $ | 18.3 | $ | 15.4 | $ | 14.1 | $ | 63.9 | |||||||
| Other Billings(3) | $ | 0.9 | $ | 2.4 | $ | 0.8 | $ | 1.2 | $ | 0.8 | $ | 5.2 | |||||||
| Total Billings | $ | 48.9 | $ | 55.4 | $ | 70.5 | $ | 58.2 | $ | 63.7 | $ | 247.7 | |||||||
| ARPU (in dollars) | $ | 417 | $ | 394 | $ | 419 | $ | 474 | $ | 566 | $ | 566 | |||||||
| Net income | $ | 22.7 | $ | 26.4 | $ | 16.8 | $ | 15.3 | $ | 17.9 | $ | 76.5 | |||||||
| CFFO(4) | $ | (5.8 | ) | $ | 6.0 | $ | 1.7 | $ | 17.8 | $ | 2.2 | $ | 27.7 | ||||||
| Adjusted CFFO | $ | (5.8 | ) | $ | 6.0 | $ | 1.7 | $ | 17.8 | $ | 2.2 | $ | 27.7 | ||||||
| Free Cash Flow | $ | (5.9 | ) | $ | 6.1 | $ | 1.5 | $ | 17.5 | $ | 1.7 | $ | 26.8 | ||||||
| EBITDA | $ | 23.2 | $ | 26.8 | $ | 17.5 | $ | 15.7 | $ | 18.9 | $ | 78.9 | |||||||
| Earnings per share - basic | $ | 0.88 | $ | 1.09 | $ | 0.43 | $ | 0.55 | $ | 0.60 | $ | 2.67 | |||||||
| Earnings per share - diluted | $ | 0.87 | $ | 1.08 | $ | 0.41 | $ | 0.53 | $ | 0.58 | $ | 2.60 | |||||||
| Regular dividends per Class A share(5) | $ | 0.20 | $ | 0.20 | $ | 0.20 | $ | 0.20 | $ | 0.20 | $ | 0.80 | |||||||
| Special dividends per Class A share(5) | $ | — | $ | — | $ | 0.60 | $ | 0.10 | $ | 0.20 | $ | 0.90 | |||||||
| Total dividends per Class A share(5) | $ | 0.20 | $ | 0.20 | $ | 0.80 | $ | 0.30 | $ | 0.40 | $ | 1.70 | |||||||
| Class A Shares(6) | 2.0 | 2.0 | 2.3 | 2.4 | 2.5 | 2.3 | |||||||||||||
| Class B Shares(6) | 14.0 | 14.0 | 13.7 | 13.6 | 13.6 | 13.7 | |||||||||||||
| Total Shares(6) | 16.0 | 16.0 | 16.1 | 16.0 | 16.1 | 16.0 | |||||||||||||
| (1)Includes billings from all new subscription sales to new and existing subscribers. | |||||||||||||||||||
| (2)Includes billings attributable to renewal and maintenance fee payments. Excludes Membership sales. | |||||||||||||||||||
| (3)Includes primarily billings from Revenue Share, Advertising, and Conferences. | |||||||||||||||||||
| (4)CFFO will fluctuate from quarter to quarter based on inherent variability in our business (2Q and 4Q tend to be higher; 1Q and 3Q, lower). CFFO can also be impacted by timing of product launches, marketing campaigns and discreet working capital items. | |||||||||||||||||||
| (5)Dividends prior to April 2, 2025 have been retroactively adjusted to give effect to the 1-for-20 reverse stock split. Does not include the regular or special dividends totaling | |||||||||||||||||||
| (6)Excludes Management and Sponsor Earnout Shares. Amount in the TTM 3Q 2025 column is the average of the last four quarters | |||||||||||||||||||
| N/M - Not Meaningful | |||||||||||||||||||
Selected Operational and Financial Supplemental Information
In addition to the tabular data included above, we are providing additional information below to provide further context on results and trends.
Paid Subscribers
Over the past several quarters, our Paid Subscriber base has been in decline as a result of the aforementioned pivot in pricing strategy as well as elevated customer churn following the transition of the Legacy Research business. However, as seen in the chart below, during 3Q 2025, and continuing into October 2025, we are beginning to see stabilization of the Paid Subscriber base as customer acquisition is largely offsetting customer churn. We are focused on increasing our overall Paid Subscriber base while maintaining reasonable pricing.

While total Paid Subscribers have declined in recent quarters, ARPU has increased meaningfully, which has resulted in the overall increase in Billings. As further mentioned above, the decline in Paid Subscribers is partially due to a shift in pricing strategy in mid-2024 which resulted in a favorable mix shift and acceptable attrition within our customer base. For example, High/Ultra High Value customer represented approximately

Billings
After several quarters of Billings declines, the Company experienced an inflection point in 4Q 2024 with a return to sequential Billings growth. Other than the favorable spike in Billings in 1Q 2025, Billings have continued a steady ramp with 3Q 2025 Billings representing a

Cash from Operating Activities
Cash from Operating Activities (“CFFO”) was
Based on the nature of our business, CFFO will fluctuate from quarter to quarter. Specifically, 2Q and 4Q tend to have higher CFFO while 1Q and 3Q tend to have lower CFFO. The amount of CFFO in any given quarter can be impacted by the timing of product launches, marketing campaigns, and discrete working capital items. Given this variability, we believe it is useful to evaluate CFFO trends over multiple quarters, or a full year.

Balance Sheet and Capital Structure
As of September 30, 2025 the consolidated Cash balance was
The aforementioned tax distributions totaled
Looking into next year, we expect these tax distributions to be meaningfully lower in FY 2026 as compared to FY 2025. Similar to the timing of tax distribution payments in FY 2025, we expect FY 2026 tax distributions to be higher in the first half of the year and lower in the second half.
For the nine months ended September 30, 2025, interest income earned totaled
As previously announced, the Board of Directors authorized a stock repurchase program of our Class A common stock. Since April, the Company has repurchased 174,897 shares for
MarketWise Inc.’s Class A common stock trades on the Nasdaq Global Market under the symbol "MKTW." On April 2, 2025, the Company effected a 1-for-20 reverse stock split. As of September 30, 2025, the Company had 2,451,469 Class A common shares and 13,612,641 Class B common shares issued and outstanding, totaling 16,064,110 Class A and Class B common shares on a post-split basis. When determining the market capitalization of equity value of the Company, it is appropriate to include the total of the Class A and Class B common shares.
Net Income attributable to noncontrolling interests on the Income Statement is primarily associated with these B shares and is a result of our corporate structure.
As previously announced, on October 30, 2025, the Board of Directors declared a quarterly cash dividend to holders of Class A common stock of
The Company also previously announced a special dividend to shareholders of Class A common stock of
Full Year 2025 Guidance and Preliminary FY 2026 Targets
Historically, the Company has not provided forward-looking information partially due to the inherent variability in our business. However, notwithstanding the variability in our business, we believe it is useful to provide investors with a line of sight into what we believe is the general direction of the business. These forward-looking Targets are based on trends and market conditions as they exist currently, and actual results may differ materially.
Selected FY 2025 Targets, as provided earlier this year, are as follows along with the current period update:
- We currently expect FY 2025 Billings to be approximately
$260 million , which exceeds our original FY 2025 Billings target of$250 million . - Cash from Operating Activities and Free Cash Flow were estimated to be approximately
$30 million , or over a$50 million improvement compared to FY 2024. We currently expect to achieve our FY 2025 CFFO target. - Dividends to Class A shareholders were estimated to be approximately
$1.60 t o$1.80 per share. This total included both the regular quarterly dividends (currently$0.20 per quarter) as well as special dividends related to excess tax distributions. Inclusive of the$0.40 regular and special dividend recently announced, we expect total dividends paid in FY 2025 to be$1.90 per share. With these announced dividends, total dividends for FY 2025 will be$1.90 per share. Upon December payment of these dividends, the FY 2025 dividend yield will be13% , based on the October 29, 2025 stock price.
Our strategic planning for FY 2026 is well underway. Our strategic plans and initiatives are built around bringing high-quality investing ideas and tools to our customers at a dynamic and volatile time for markets. Our focus will continue to be on delivering high-quality products to our customers, in an efficient manner, which we believe will drive both top line growth and margin expansion next year. Further, we intend to continue our disciplined approach to capital allocation with a mix of dividends, and prudent investments in our business.
For FY 2026, our preliminary targets are as follows:
- Billings of approximately
$290 million for FY 2026, which is growth of10% from estimated FY 2025 Billings and a40% increase from the annualized 2H 2024 Billings. - CFFO of
$45 million for FY 2026 which represents a50% YoY increase as compared to the FY 2025 CFFO Target of$30 million - Dividends to the publicly traded Class A shares of
$1.60 per share
Again, these forward-looking preliminary Targets are based on trends and market conditions as they exist currently, and actual results may differ materially. In the case of dividends, amounts are subject to the ongoing approval by our Board of Directors.
About MarketWise
Founded with a mission to level the playing field for self-directed investors, today MarketWise is a leading multi-brand subscription services platform providing premium financial research, software, education, and tools for investors.
With more than 25 years of operating history, MarketWise serves a community of millions of free and paid subscribers. MarketWise’s products are a trusted source for high-value financial research, education, actionable investment ideas, and investment software. MarketWise is a
Key Business Metrics and Non-GAAP Financial Measures
In this release we discuss certain key business metrics, which we believe provide useful information about the Company’s business and the operational factors underlying the Company’s financial performance. We are not aware of any uniform standards for calculating these key metrics, which may hinder comparability with other companies who may calculate similarly titled metrics in a different way.
Billings are defined as amounts invoiced to customers.
Paid Subscribers are defined as the total number of unique subscribers with at least one paid subscription at the end of the period.
Average revenue per user or ARPU is defined as the trailing four quarters of net Billings divided by the average number of quarterly total Paid Subscribers over that period.
In addition to our results determined in accordance with GAAP, we believe that the below non-GAAP financial measures are useful in evaluating operating performance. We use the below non-GAAP financial measures, collectively, to evaluate our ongoing operations and for internal planning and forecasting purposes. We believe that non-GAAP financial information, when taken collectively, may be helpful to investors because it provides consistency and comparability with past financial performance. This non-GAAP financial information is presented for supplemental informational purposes only and should not be considered a substitute for financial information presented in accordance with GAAP, and may be different from similarly titled non-GAAP measures used by other companies. A reconciliation is provided below for each non-GAAP financial measure to the most directly comparable financial measure stated in accordance with GAAP. Investors are encouraged to review the related GAAP financial measures and the reconciliations of these non-GAAP financial measures to their most directly comparable GAAP financial measures.
Management uses these non-GAAP measures internally to evaluate performance and make operating decisions, and we believe they provide a meaningful perspective to investors when used in conjunction with our GAAP results.
These non-GAAP measures have limitations as analytical tools, and should not be considered in isolation or as substitutes for analysis of other GAAP financial measures, such as cash flow from operations, operating cash flow margin, and net income. Some of the limitations of using these non-GAAP measures are that these metrics may be calculated differently by other companies in our industry.
Adjusted CFFO is defined as cash flow from operations (“CFFO”) plus or minus any non-recurring items.
Adjusted CFFO Margin is defined as Adjusted CFFO as a percentage of Billings.
We believe that Adjusted CFFO and Adjusted CFFO Margin are useful indicators that provide information to management and investors about our ability to generate cash, and for internal planning and forecasting purposes.
We expect Adjusted CFFO and Adjusted CFFO Margin to fluctuate in future periods as we invest in our business to execute our growth strategy. These activities, along with any non-recurring items as described above, may result in fluctuations in Adjusted CFFO and Adjusted CFFO Margin in future periods.
Free Cash Flow is defined as net cash provided by (used in) operating activities less capital expenditures. We define capital expenditures as purchases of property and equipment plus capitalized software development costs. Acquisitions are not included in capital expenditures.
We believe Free Cash Flow is a useful indicator that provides information to management and investors about the cash generated by the business that is available for discretionary purposes, such as dividends and strategic investments.
EBITDA is defined as net income before interest income (expense), income taxes, depreciation, and amortization. We believe EBITDA provides a useful supplemental measure of operating performance and is helpful to investors in evaluating our GAAP results.
Non-GAAP Measures
The following table provides a reconciliation of net cash provided by (used in) operating activities to Adjusted CFFO, and net cash provided by operating activities margin as a percentage of total net revenue to Adjusted CFFO Margin, net cash provided by (used in) operating activities to Free Cash Flow, and net income to EBITDA, in each case, the most directly comparable financial measure calculated in accordance with generally accepted accounting principles in the United States (“GAAP”):
| (In thousands) | Third Quarter | Nine Months Ended September 30, | |||||||||||||||||||
| 2025 | 2024 | % Change | 2025 | 2024 | % Change | ||||||||||||||||
| Net cash provided by (used in) operating activities | $ | 2,169 | $ | (5,829 | ) | (137.2 | )% | $ | 21,744 | $ | (28,135 | ) | (177.3 | )% | |||||||
| Total net revenue | 81,271 | 97,186 | (16.4 | )% | 244,728 | 311,223 | (21.4 | )% | |||||||||||||
| Net cash provided by (used in) operating activities margin | 2.7 | % | (6.0) % | 8.9 | % | (9.0) % | |||||||||||||||
| Adjusted CFFO | $ | 2,169 | $ | (5,829 | ) | (137.2 | )% | $ | 21,744 | $ | (28,135 | ) | (177.3 | )% | |||||||
| Billings | 63,693 | 48,929 | 30.2 | % | 192,341 | 183,728 | 4.7 | % | |||||||||||||
| Adjusted CFFO margin | 3.4 | % | (11.9 | %) | 11.3 | % | (15.3 | %) | |||||||||||||
| Net cash provided by (used in) operating activities | $ | 2,169 | $ | (5,829 | ) | (137.2 | )% | $ | 21,744 | $ | (28,135 | ) | (177.3 | )% | |||||||
| Capital expenditures | (477 | ) | (40 | ) | 1092.5 | % | (1,038 | ) | (788 | ) | 31.7 | % | |||||||||
| Free Cash Flow | $ | 1,692 | $ | (5,869 | ) | (128.8 | )% | $ | 20,706 | $ | (28,923 | ) | (171.6 | )% | |||||||
| Net income | $ | 17,915 | $ | 22,746 | (21.2 | )% | 50,066 | 66,698 | (24.9 | )% | |||||||||||
| Interest income, net | (685 | ) | (1,185 | ) | (42.2 | )% | (2,395 | ) | (4,184 | ) | (42.8 | )% | |||||||||
| Income tax expense | 1,068 | 973 | 9.8 | % | 2,719 | 2,487 | 9.3 | % | |||||||||||||
| Depreciation and amortization | 651 | 635 | 2.5 | % | 1,682 | 1,997 | (15.8 | )% | |||||||||||||
| EBITDA | $ | 18,949 | $ | 23,169 | (18.2 | )% | $ | 52,072 | $ | 66,998 | (22.3 | )% | |||||||||
NM: Not meaningful
Cautionary Statement Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding the financial position, business strategy, and the plans and objectives of management for future operations of MarketWise. These forward-looking statements generally are identified by the words “believe,” “project,” “expect,” “anticipate,” “estimate,” “intend,” “strategy,” “future,” “opportunity,” “plan,” “may,” “should,” “will,” “would,” “will be,” “will continue,” “will likely result,” “target,” and similar expressions, but the absence of these words does not mean that a statement is not forward-looking. Forward-looking statements are predictions, projections, and other statements about future events that are based on current expectations and assumptions and, as a result, are subject to risks and uncertainties. Many factors could cause actual future events to differ materially from the forward-looking statements in this press release, including, but not limited to: our ability to attract new subscribers and to persuade existing subscribers to renew their subscription agreements with us and to purchase additional products and services from us; our ability to adequately market our products and services, and to develop additional products and product offerings; our ability to manage our growth effectively, including through acquisitions; failure to maintain and protect our reputation for trustworthiness and independence; our ability to attract, develop, and retain capable management, editors, and other key personnel; our ability to grow market share in our existing markets or any new markets we may enter; adverse or weakened conditions in the financial sector, global financial markets, and global economy; current macroeconomic events, including heightened inflation, rise in interest rates and the potential for an economic recession; failure to comply with laws and regulations or other regulatory action or investigations, including the Investment Advisers Act of 1940, as amended; our ability to respond to and adapt to changes in technology and consumer behavior; failure to successfully identify and integrate acquisitions, or dispose of assets and businesses; our public securities’ potential liquidity and trading; the impact of the regulatory environment and complexities with compliance related to such environment; our future capital needs; our ability to maintain an effective system of internal control over financial reporting, and to address and remediate existing material weaknesses in our internal control over financial reporting; and other factors beyond our control.
The foregoing list of factors is not exhaustive. You should carefully consider the foregoing factors and the other risks and uncertainties described in the “Risk Factors” section of our filings with the U.S. Securities and Exchange Commission (the “SEC”). These filings identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. New risks emerge from time to time. It is not possible for our management to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements we may make. In light of these risks, uncertainties and assumptions, the forward-looking events and circumstances discussed in this press release may not occur and actual results could differ materially and adversely from those anticipated.
Forward-looking statements speak only as of the date they are made. Readers are cautioned not to put undue reliance on forward-looking statements, and we assume no obligation and do not intend to update or revise these forward-looking statements, whether as a result of new information, future events or otherwise. We do not give any assurance that we will achieve our expectations.
Table 1. Income Statement
| (Unaudited, in thousands, except per share data) | Third Quarter | Year to Date September 30, | |||||||||
| 2025 | 2024 | 2025 | 2024 | ||||||||
| Net revenue | $ | 80,835 | $ | 96,975 | $ | 243,158 | $ | 309,761 | |||
| Related party revenue | 436 | 211 | 1,570 | 1,462 | |||||||
| Total net revenue | 81,271 | 97,186 | 244,728 | 311,223 | |||||||
| Operating expenses: | |||||||||||
| Cost of revenue(1) | 10,599 | 12,902 | 33,484 | 39,649 | |||||||
| Sales and marketing(1) | 31,146 | 36,644 | 96,850 | 126,663 | |||||||
| General and administrative(1) | 18,781 | 22,480 | 55,853 | 70,796 | |||||||
| Research and development(1) | 2,141 | 2,614 | 6,628 | 6,934 | |||||||
| Depreciation and amortization | 651 | 635 | 1,682 | 1,997 | |||||||
| Impairment of intangible assets | — | — | 380 | — | |||||||
| Related party expense | 133 | 9 | 440 | 393 | |||||||
| Total operating expenses | 63,451 | 75,284 | 195,317 | 246,432 | |||||||
| Income from operations | 17,820 | 21,902 | 49,411 | 64,791 | |||||||
| Other income, net | 478 | 632 | 979 | 210 | |||||||
| Interest income, net | 685 | 1,185 | 2,395 | 4,184 | |||||||
| Income before income taxes | 18,983 | 23,719 | 52,785 | 69,185 | |||||||
| Income tax expense | 1,068 | 973 | 2,719 | 2,487 | |||||||
| Net income | 17,915 | 22,746 | 50,066 | 66,698 | |||||||
| Net income attributable to noncontrolling interests | 16,410 | 21,026 | 46,374 | 61,777 | |||||||
| Net income attributable to MarketWise, Inc | $ | 1,505 | $ | 1,720 | $ | 3,692 | $ | 4,921 | |||
| Earnings per share – basic | $ | 0.60 | $ | 0.88 | $ | 1.61 | $ | 2.59 | |||
| Earnings per share – diluted | $ | 0.58 | $ | 0.87 | $ | 1.54 | $ | 2.51 | |||
| Weighted average shares outstanding – basic | $ | 2,489 | $ | 1,948 | $ | 2,300 | $ | 1,898 | |||
| Weighted average shares outstanding – diluted | $ | 2,598 | $ | 1,982 | $ | 2,401 | $ | 1,959 | |||
| (1) | Cost of revenue, sales and marketing, general and administrative, and research and development expenses are exclusive of depreciation and amortization shown as a separate line item |
Table 2. Balance Sheet
| (in thousands, except share and per share data) | September 30, 2025 (Unaudited) | December 31, 2024 | |||||
| Assets | |||||||
| Current assets: | |||||||
| Cash and cash equivalents | $ | 50,535 | $ | 97,876 | |||
| Accounts receivable | 4,147 | 1,876 | |||||
| Prepaid expenses | 15,665 | 10,051 | |||||
| Related party receivables | 475 | 547 | |||||
| Deferred contract acquisition costs | 44,910 | 57,214 | |||||
| Other current assets | 1,283 | 1,269 | |||||
| Total current assets | 117,015 | 168,833 | |||||
| Property and equipment, net | 276 | 592 | |||||
| Operating lease right-of-use assets | 6,932 | 3,182 | |||||
| Intangible assets, net | 3,965 | 4,673 | |||||
| Goodwill | 30,043 | 30,043 | |||||
| Deferred contract acquisition costs, noncurrent | 34,202 | 42,121 | |||||
| Deferred tax assets | 9,223 | 10,071 | |||||
| Total assets | $ | 201,656 | $ | 259,515 | |||
| Liabilities and stockholders’ deficit | |||||||
| Current liabilities: | |||||||
| Trade and other payables | $ | 3,619 | $ | 4,011 | |||
| Related party payables | 692 | 338 | |||||
| Accrued expenses | 24,972 | 23,272 | |||||
| Deferred revenue and other contract liabilities | 188,680 | 217,973 | |||||
| Operating lease liabilities | 779 | 1,629 | |||||
| Other current liabilities | 10,450 | 12,985 | |||||
| Total current liabilities | 229,192 | 260,208 | |||||
| Deferred revenue and other contract liabilities, noncurrent | 186,246 | 209,013 | |||||
| Related party TRA liability, noncurrent (Note 9) | 4,260 | 2,669 | |||||
| Other liabilities, noncurrent | 2,549 | 2,811 | |||||
| Operating lease liabilities, noncurrent | 5,360 | 2,738 | |||||
| Total liabilities | 427,607 | 477,439 | |||||
| Commitments and Contingencies | — | — | |||||
| Stockholders’ deficit: | |||||||
| Common stock - Class A, par value of | — | — | |||||
| Common stock - Class B, par value of | 1 | 1 | |||||
| Preferred stock - par value of | — | — | |||||
| Additional paid-in capital | 101,052 | 106,691 | |||||
| Accumulated other comprehensive income | 22 | 56 | |||||
| Accumulated deficit | (115,592 | ) | (119,284 | ) | |||
| Total stockholders’ deficit attributable to MarketWise, Inc | (14,517 | ) | (12,536 | ) | |||
| Noncontrolling interest | (211,434 | ) | (205,388 | ) | |||
| Total stockholders’ deficit | (225,951 | ) | (217,924 | ) | |||
| Total liabilities and stockholders’ deficit | $ | 201,656 | $ | 259,515 | |||
Table 3. Cash Flows
| (Unaudited, in thousands) | Year to Date September 30, | ||||||
| 2025 | 2024 | ||||||
| Cash flows from operating activities: | |||||||
| Net income | $ | 50,066 | $ | 66,698 | |||
| Adjustments to reconcile net income to net cash provided by (used in) operating activities: | |||||||
| Depreciation and amortization | 1,682 | 1,997 | |||||
| Impairment of property and equipment, net | 380 | — | |||||
| Stock-based compensation | 8,448 | 8,668 | |||||
| Change in fair value of contingent consideration | (1,253 | ) | 269 | ||||
| Deferred taxes | 2,719 | 2,136 | |||||
| Unrealized gains on foreign currency | (24 | ) | (128 | ) | |||
| Other gains | (2,250 | ) | — | ||||
| Noncash lease expense | 2,790 | 1,530 | |||||
| Changes in operating assets and liabilities: | |||||||
| Accounts receivable | (2,230 | ) | 2,304 | ||||
| Related party receivables and payables | 1,679 | 3,588 | |||||
| Prepaid expenses | (5,614 | ) | 312 | ||||
| Other current assets and other assets | (14 | ) | 953 | ||||
| Deferred contract acquisition costs | 19,444 | 50,397 | |||||
| Trade and other payables | (368 | ) | 2,176 | ||||
| Accrued expenses | 1,700 | (32,671 | ) | ||||
| Deferred revenue | (50,718 | ) | (133,595 | ) | |||
| Operating lease liabilities | (3,122 | ) | (1,073 | ) | |||
| Other current and long-term liabilities | (1,571 | ) | (1,696 | ) | |||
| Net cash provided by (used in) operating activities | 21,744 | (28,135 | ) | ||||
| Cash flows from investing activities: | |||||||
| Purchases of property and equipment | (178 | ) | (52 | ) | |||
| Capitalized software development costs | (860 | ) | (736 | ) | |||
| Net cash used in investing activities | (1,038 | ) | (788 | ) | |||
| Cash flows from financing activities: | |||||||
| Proceeds from issuance of common stock | 283 | 213 | |||||
| Repurchases of stock | (2,901 | ) | (10,803 | ) | |||
| Restricted stock units withheld to pay taxes | (2,139 | ) | (1,368 | ) | |||
| Dividends paid to Class A shareholders | (3,802 | ) | (1,113 | ) | |||
| Tax distributions to noncontrolling interests | (50,005 | ) | (10,424 | ) | |||
| Other distributions to noncontrolling interests | (9,449 | ) | (8,636 | ) | |||
| Net cash used in financing activities | (68,013 | ) | (32,131 | ) | |||
| Effect of exchange rate changes on cash | (34 | ) | (9 | ) | |||
| Net decrease in cash, cash equivalents and restricted cash | (47,341 | ) | (61,063 | ) | |||
| Cash, cash equivalents and restricted cash — beginning of period | 97,876 | 155,174 | |||||
| Cash, cash equivalents and restricted cash — end of period | $ | 50,535 | $ | 94,111 | |||
MarketWise Investor Relations Contact
Erik Mickels – Chief Operating and Financial Officer
Email: ir@marketwise.com
MarketWise Media Contact
Email: media@marketwise.com
Charts accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/2b62b631-2b24-46fa-9b50-f0405e4be292
https://www.globenewswire.com/NewsRoom/AttachmentNg/2b4a0b1b-dd8e-44c1-8cca-7c1ed9256bec
https://www.globenewswire.com/NewsRoom/AttachmentNg/5bd6296f-7a51-439a-93fb-cf390f778f55
https://www.globenewswire.com/NewsRoom/AttachmentNg/193eb7bb-b7cd-4128-8e20-6bcb3df4c66e