Mixed Martial Stock Price, News & Analysis

Mixed Martial Arts Group Ltd. (NYSE American:MMA) has secured a significant partnership with UFC GYM, making its BJJLink.com platform the official technology backbone for UFC GYM's new Brazilian Jiu-Jitsu franchise model. UFC GYM plans to launch over 45 new BJJ-focused locations in 2025, with the first franchise already sold in Florida.

BJJLink serves as a comprehensive operating system for martial arts businesses, managing scheduling, belt progression, payments, retail sales, and lead management. The platform already operates in 150 UFC GYM locations worldwide through MMA.INC's Warrior Training Program subscriptions.

The company's leadership team includes CEO Nick Langton, Chairman Vaughn Taylor, UFC analyst Laura Sanko, Conor McGregor, and newly appointed Strategic Advisor Donald Trump Jr. BJJLink has demonstrated strong performance with triple-digit percentage revenue growth earlier this year.

Mixed Martial Arts Group (NYSE:MMA) has expanded its strategic partnership with UFC GYM, making BJJLink.com the official gym management software platform for all new UFC GYM BJJ franchise studios. The multi-year agreement supports UFC GYM's global expansion of 45 new gyms in 2025, with the first franchise opening in Florida.

BJJLink.com will serve as the digital backbone for UFC GYM's BJJ franchise studios, providing an all-in-one operating system that includes mobile check-in, curriculum management, scheduling, payment processing, and CRM capabilities. Franchisees will gain access to BJJLink Admin+, designed to streamline operations and drive growth.

The partnership builds on MMA.INC's existing relationship with UFC GYM, which includes integrating the Warrior Training Program subscription sales across 150+ locations worldwide. The new BJJ-first models will range from 2,000 to 5,000 square feet, featuring advanced mat spaces and recovery zones.

Mixed Martial Arts Group (NYSE American: MMA) has announced the appointment of Donald Trump Jr. as Strategic Advisor. Trump Jr. will join forces with Conor McGregor, the company's prominent investor, to enhance MMA.INC's global recognition and accelerate the commercialization of its combat sports platforms.

Trump Jr. brings his experience as Director of Trump Media and Technology Group and Co-Founder of World Liberty Financial. The appointment comes at a time of significant growth for MMA.INC, following new partnerships including with UFC Gym Group. The company aims to transform its base of 640 million global mixed martial arts fans into active participants in the sport.

Mixed Martial Arts Group (NYSE American: MMA) has expanded its strategic partnership with UFC GYM, making BJJLink.com the official gym management software platform for all new UFC GYM BJJ franchise studios. The partnership supports UFC GYM's global expansion plan to open 45 new gyms in 2025, with the first franchise launching in Florida.

BJJLink.com will provide UFC GYM franchisees with a comprehensive operating system featuring mobile check-in, curriculum management, scheduling tools, payment infrastructure, and CRM capabilities. The partnership aligns with UFC's recent launch of UFC BJJ 1, their premier BJJ live event series, and follows MMA.INC's expansion into Latin America and partnership with Gracie Allegiant HQ.

MMA.INC (NYSE American: MMA) reported exceptional growth for its BJJLink platform, with 128% annualized revenue growth and 188% surge in SaaS subscription revenue during the first seven months of 2025. BJJLink, acquired in December 2024, has evolved into a crucial revenue pillar for MMA's combat sports ecosystem.

The platform, which started with 50,000 active students across 802 gyms in 16 countries, has shown significant expansion through new partnerships, including a deal with UFC Gym BJJ to launch 45 new academies in 2025. The company has also signed Clark Gracie as BJJLink's global ambassador, enhancing brand reach and consumer engagement.

BJJLink's growth strategy focuses on international expansion, premium feature launches, and converting trial users to paid subscribers.

Mixed Martial Arts Group (NYSE American: MMA) has announced the appointment of Laura Sanko, UFC's first female color commentator, to its Board of Directors. The announcement was welcomed by Conor McGregor, a significant shareholder who joined as an early-stage investor in 2021.

McGregor, who holds performance-based equity tied to share price milestones up to $20 per share, emphasized Sanko's deep understanding of MMA and her pioneering role in the industry. Sanko brings over 19 years of experience in Brazilian Jiu-Jitsu and broadcasting, and will help guide key initiatives including the Warrior Training Program, UFC GYM partnership, and the launch of an integrated Community & Commerce Platform.

MMA.INC (NYSE American: MMA) has unveiled its innovative Web3 strategy, introducing a blockchain-based Tokenized XP & Rewards Engine to transform the $9 billion combat sports market. The platform will allow users to earn digital rewards through training, content creation, and engagement activities.

The company, which boasts over 5 million fans and 530,000+ user profiles across 800+ verified gyms in 16 countries, is positioning itself as the first-to-market with a unified platform combining training, fandom, creator tools, and crypto rewards. This initiative follows MMA.INC's partnership with Morphotech for AI and blockchain development.

The platform features an on-chain loyalty system where users earn XP tokens for various activities, which can be exchanged for gear, content, fan perks, or staked for elite benefits. With 50,000+ active students and access to a potential market of 700 million global combat sports fans, MMA.INC aims to create a merit-based digital economy.

MMA.INC (NYSE American: MMA) has appointed renowned UFC broadcaster and Brazilian Jiu-Jitsu black belt Laura Sanko to its Board of Directors, effective immediately. Sanko, who has served as the company's brand ambassador since 2021, made history as the first female color commentator in modern UFC era in February 2023.

In her new role, Sanko will support key initiatives including the Warrior Training Program, UFC GYM partnership, and the launch of Community & Commerce Platform. She will also contribute to the company's strategic alliance with Morphotech Pte Ltd to integrate Web 2.0 and Web 3.0 technologies into its platforms.

This appointment strengthens MMA's commitment to expanding global participation in martial arts and enhancing its digital transformation efforts in combat sports.

Mixed Martial Arts Group (NYSE American: MMA) has expanded its strategic partnership with UFC GYM, making BJJLink.com the official gym management software platform for all new UFC GYM BJJ franchise studios. The partnership supports UFC GYM's global expansion plan of opening 45 new gyms in 2025.

BJJLink.com will provide UFC GYM franchisees with BJJLink Admin+, an all-in-one operating system featuring mobile check-in, curriculum management, smart scheduling, payment infrastructure, referral tracking, and built-in CRM capabilities. The new BJJ-first studios will range from 2,000 to 5,000 square feet, featuring advanced mat spaces and recovery zones.

This expansion follows UFC's recent launch of UFC BJJ 1 event series and aligns with MMA.INC's international expansion into Latin America, including a partnership with Gracie Allegiant HQ.