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Alta Global Group highlights the success of its Warrior Training Program in transforming SBG Ireland into a premier martial arts destination. The partnership with SBG Ireland, spearheaded by co-founder John Kavanagh, attracted over 700 new gym members through the unique 20-week training course culminating in an amateur MMA fight night. This success led to the expansion of the program across multiple gyms in Ireland. Alta also launched new membership tiers to drive higher revenues per gym and increase member retention.