Monday.com's No-Touch Channel Weakness and AI Investment Costs Were Embedded in Guidance Without Prior Disclosure
Rhea-AI Summary
Positive
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Negative
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Key Figures
Market Reality Check
Peers on Argus
While MNDY was down 1.38%, peers like OTEX -6.58%, DSGX -5.13%, and PCTY -4.8% also declined. However, the momentum scanner did not flag a coordinated sector move, suggesting the investigation ties more to company-specific concerns than a pure software rotation.
Previous AI Reports
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| 2025-07-10 | AI platform launch | Positive | -2.7% | Unveiled monday magic, monday vibe and monday sidekick as major AI capabilities. |
| 2025-02-10 | AI product release | Positive | +26.5% | Full release of monday service, an AI-powered enterprise service management platform. |
| 2025-02-10 | AI strategy vision | Positive | +26.5% | Announced 2025 AI Vision with AI Blocks, Product Power-ups and Digital Workforce pillars. |
AI-tagged announcements have generally been viewed positively, with two prior AI launches seeing strong gains and one platform-wide AI update drawing a mild negative reaction.
Recent history shows monday.com using AI as a core strategic theme. On Feb 10, 2025, it detailed an AI Vision and launched AI agents and credits, coinciding with a 26.46% move on two AI-tagged releases. On Jul 10, 2025, a platform-wide AI shift with products like monday magic and monday vibe saw a more muted -2.72% reaction. Today’s article, tagged “AI,” focuses less on product innovation and more on how AI costs and structural channel issues were reflected in guidance and disclosures.
Historical Comparison
AI-tagged news for MNDY previously produced an average move of 16.73%, mostly on product launches. This article, though tagged “AI”, centers on AI cost pressure and disclosure questions rather than new capabilities.
AI coverage evolved from vision and platform-wide launches in early and mid-2025 to today’s focus on how AI investments and related margin impacts were embedded in long-term guidance.
Market Pulse Summary
This announcement highlights an investigation into whether monday.com sufficiently disclosed known headwinds—structural no-touch channel weakness, foreign-exchange drag, and rising AI investment costs—before embedding them in reduced 2026 guidance. Earlier AI news focused on new capabilities and adoption, whereas this centers on margin pressure and growth deceleration from 27% to 18–19%. Investors may track future disclosures around channel performance, AI monetization, and any legal developments.
Key Terms
performance marketing technical
basis point financial
foreign exchange financial
ARR financial
AI-generated analysis. Not financial advice.
(NASDAQ: MNDY)
On its February 9, 2026 earnings call, monday.com disclosed two specific headwinds that it had built into its 2026 guidance: persistent weakness in its "no-touch" performance marketing channel serving small and medium businesses, and a 100–200 basis point foreign exchange drag driven by Israeli shekel appreciation. CFO Eliran Glazer stated that the 2026 guidance "doesn't assume any rebound in performance marketing or top-of-funnel activity" and is "based on current conditions."
The no-touch SMB channel has been a recurring concern. In Q2 FY2025, management attributed a revenue headwind to temporary web-traffic softness caused by Google search algorithm changes, and the stock fell
Separately, monday.com is increasing investment in AI products – including Monday Vibe, Monday Sidekick, and Monday Agents – which management cited as requiring incremental spending. The company guided gross margins to decline from
The combination of no-touch channel deterioration, FX headwinds, rising AI investment costs, and the withdrawal of 2027 financial targets collectively explain the deceleration from
Monday.com's stock fell 13–
Investors who purchased MNDY shares and wish to discuss their legal rights may contact Joseph E. Levi, Esq. at the information below.
Levi & Korsinsky, LLP is a nationally recognized firm with offices in
CONTACT:
Joseph E. Levi, Esq.
Levi & Korsinsky, LLP
33 Whitehall Street, 27th Floor
Tel: (212) 363-7500
Fax: (212) 363-7171
Email: jlevi@levikorsinsky.com
www.zlk.com
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SOURCE Levi & Korsinsky, LLP