MINISO Group Announces 2024 June Quarter and Interim Unaudited Financial Results

Rhea-AI Summary

MINISO Group reported strong financial results for Q2 2024 and H1 2024:

- Q2 revenue up 24.1% YoY to RMB4,035.2 million, surpassing RMB4 billion for first time

- Q2 gross profit up 36.9% YoY to RMB1,773.3 million

- Q2 gross margin reached record high of 43.9%

- Q2 adjusted net profit up 9.4% YoY to RMB625.0 million

- H1 revenue up 25.0% YoY to RMB7,758.7 million

- H1 gross profit up 37.9% YoY to RMB3,389.8 million

- H1 adjusted net profit up 17.8% YoY to RMB1,241.9 million

Key drivers were global store network expansion, strong overseas growth, and improved margins. The company declared an interim dividend and approved a new share repurchase program.

Positive

• Record high quarterly revenue of RMB4,035.2 million in Q2, up 24.1% YoY
• Gross margin reached all-time high of 43.9% in Q2
• Rapid global store expansion with 455 net new MINISO stores opened in H1 2024
• Strong overseas growth with revenue up 35.5% YoY in Q2
• Approval of interim dividend and new share repurchase program
• Maintained full-year 2024 revenue growth target of 20-30% YoY

Negative

• Adjusted net margin declined to 15.5% in Q2 2024 from 17.6% in Q2 2023
• Net foreign exchange loss of RMB4.2 million in Q2 2024 vs gain of RMB66.1 million in Q2 2023
• Selling and distribution expenses increased 72.5% YoY in Q2 due to investments in directly operated stores

Insights

Financial Analyst

MINISO's Q2 2024 results demonstrate strong growth and profitability. Key highlights:

• Revenue up 24.1% YoY to RMB4,035.2 million, surpassing RMB4 billion for the first time
• Gross profit increased 36.9% YoY to RMB1,773.3 million
• Record high gross margin of 43.9%, up 4.1 percentage points YoY
• Adjusted net profit up 9.4% YoY to RMB625.0 million

The company's expansion strategy is paying off, with significant store count growth both domestically and internationally. However, increased investments in directly operated stores have led to higher selling and distribution expenses. Despite this, MINISO maintained healthy profitability levels, showcasing effective cost management. The company's focus on globalization and product innovation appears to be driving sustainable growth.

Retail Industry Expert

MINISO's performance reflects a successful execution of its global expansion strategy. The company added a record 266 net new stores in overseas markets during H1 2024, nearly doubling its directly operated stores year-over-year. This aggressive expansion, particularly in strategic markets like the U.S., positions MINISO for long-term growth but comes at the cost of higher short-term expenses.

The 4.1 percentage point increase in gross margin to 43.9% is impressive, indicating strong brand positioning and effective product mix management. The company's focus on IP design and brand upgrades appears to be resonating with consumers, driving both store count growth and same-store sales increases.

MINISO's ability to maintain profitability while investing heavily in expansion demonstrates the strength of its business model and operational efficiency. The announced share repurchase program and interim dividend also signal management's confidence in the company's financial health and future prospects.

Market Research Analyst

MINISO's Q2 results reveal several key trends in the value retail sector:

• Global expansion: The rapid store growth in overseas markets (566 new stores YoY) indicates strong international demand for value-priced, trendy products.
• IP-driven strategy: The success of TOP TOY (77 new stores YoY, double-digit same-store sales growth) underscores the importance of IP and design in driving consumer interest.
• Resilience in China: Despite economic headwinds, MINISO's mainland China business showed robust growth, with 511 new stores YoY and a 98.3% same-store sales recovery.
• Shift to direct operations: The near-doubling of directly operated stores suggests a strategic move towards greater control over brand experience and potentially higher long-term profitability.

These trends indicate a shifting landscape in value retail, with an increasing focus on brand identity, global reach and controlled expansion strategies.

GUANGZHOU, China, Aug. 30, 2024 /PRNewswire/ -- MINISO Group Holding Limited (NYSE: MNSO; HKEX: 9896) ("MINISO", "MINISO Group" or the "Company"), a global value retailer offering a variety of trendy lifestyle products featuring IP design, today announced its unaudited financial results for the quarter ended June 30, 2024 (the "June Quarter") and the six months ended June 30, 2024 (the "First Half of 2024").

Financial Highlights for the June Quarter

• Revenue increased 24.1% year over year to RMB4,035.2 million (US$555.3 million), surpassing RMB4 billion for the first time.
• Gross profit increased 36.9% year over year to RMB1,773.3 million (US$244.0 million).
• Gross margin was 43.9%, a record high for the Company, compared to 39.8% in the same period of 2023.
• Operating profit increased 8.9% year over year to RMB751.5 million (US$103.4 million).
• Profit for the period increased 8.1% year over year to RMB591.4 million (US$81.4 million).
• Adjusted net profit⁽¹⁾ increased 9.4% year over year to RMB625.0 million (US$86.0 million). Adjusted net profit included a net foreign exchange loss of RMB4.2 million (US$0.6 million) in the June Quarter, compared to a net foreign exchange gain of RMB66.1 million in the same period of last year. Excluding net foreign exchange loss and gain, adjusted net profit would have increased 24.6% year over year.
• Adjusted net margin⁽¹⁾ was 15.5%, compared to 17.6% in the same period of 2023. Excluding net foreign exchange loss and gain, adjusted net profit margin for the June Quarter would have been 15.6%, compared to 15.5% in the same period of 2023.
• Adjusted EBITDA⁽¹⁾ increased 17.1% year over year to RMB1,002.0 million (US$137.9 million).
• Adjusted EBITDA margin⁽¹⁾ was 24.8%, compared to 26.3% in the same period of 2023.
• Adjusted basic and diluted earnings per ADS⁽¹⁾ both increased 11.1% year over year to RMB2.00 (US$0.28).

Financial Highlights for the First Half of 2024

• Revenue increased 25.0% year over year to RMB7,758.7 million (US$1,067.6 million).
• Gross profit increased 37.9% year over year to RMB3,389.8 million (US$466.5 million).
• Gross margin was 43.7%, compared to 39.6% in the same period last year.
• Operating profit increased 18.1% year over year to RMB1,494.8 million (US$205.7 million).
• Profit for the period increased 15.7% year over year to RMB1,177.4 million (US$162.0 million).
• Adjusted net profit⁽¹⁾ increased 17.8% year over year to RMB1,241.9 million (US$170.9 million). Adjusted net profit included a net foreign exchange loss of RMB12.4 million (US$1.7 million) in the First Half of 2024, compared to a net foreign exchange gain of RMB54.9 million in the same period of last year. Excluding net foreign exchange loss and gain, adjusted net profit would have increased 25.5% year over year.
• Adjusted net margin⁽¹⁾ was 16.0%, compared to 17.0% in the same period of 2023. Excluding net foreign exchange loss and gain, adjusted net profit margin for the First Half of 2024 would have been 16.2%, compared to 16.1% in the same period of 2023.
• Adjusted EBITDA⁽¹⁾ increased 26.0% year over year to RMB1,967.4 million (US$270.7 million).
• Adjusted EBITDA margin⁽¹⁾ was 25.4%, compared to 25.2% in the same period of 2023.
• Adjusted basic and diluted earnings per ADS⁽¹⁾ were both RMB3.96 (US$0.54), representing increases of 17.9% and 19.3% year over year, respectively.
• Net cash from operating activities increased 4.9% year over year to RMB1,293.8 million (US$178.0 million). Capital expenditure was RMB302.8 million (US$41.7 million) and free cash flow was RMB991.0 million (US$136.4 million) for the First Half of 2024.

Operational Highlights

• Number of MINISO stores was 6,868 as of June 30, 2024, with an opening of 455 net new stores in the First Half of 2024.
• Number of MINISO stores in mainland China was 4,115 as of June 30, 2024, with an opening of 189 net new stores in the First Half of 2024.
• Number of MINISO stores in overseas markets was 2,753 as of June 30, 2024, with a record opening of 266 net new stores in the First Half of 2024, compared to 72 in the same period of 2023.
• Number of TOP TOY stores was 195 as of June 30, 2024, with a record opening of 47 net new stores in the First Half of 2024.

Note:

(1) See the sections titled "Non-IFRS Financial Measures" and "Reconciliation of Non-IFRS Financial Measures" in this press release for more information.

The following table provides a breakdown of the Company's store network and its growth. The Company nearly doubled its directly operated stores compared to a year ago. In the First Half of 2024, the Company had a net increase of 115 directly operated stores, 105 of which located in overseas markets, demonstrating the Company's development strategy.

	As of
	June 30, 2023	December 31, 2023	June 30, 2024	YoY	YTD(3)
Number of MINISO stores(1)	5,791	6,413	6,868	1,077	455
Mainland China	3,604	3,926	4,115	511	189
—Directly operated stores	15	26	29	14	3
—Third-party stores	3,589	3,900	4,086	497	186
Overseas	2,187	2,487	2,753	566	266
—Directly operated stores	176	238	343	167	105
—Third-party stores	2,011	2,249	2,410	399	161
Number of TOP TOY stores(2)	118	148	195	77	47
—Directly operated stores	9	14	21	12	7
—Third-party stores	109	134	174	65	40

Notes:

(1) "MINISO stores" refers to the offline stores operated under the "MINISO" brand, including those directly operated by the Company, and those operated by third parties under the MINISO Retail Partner model and the distributor model.

(2) "TOP TOY stores" refers to the offline stores operated under the "TOP TOY" brand, including those directly operated by the Company, and those operated by third parties under the MINISO Retail Partner model.

(3) "Year-to-date" or "YTD" refers to the period starting from January 1, 2024 to June 30, 2024.

Mr. Guofu Ye, Founder, Chairman, and CEO of MINISO, commented, "The year of 2024 marks the first year of our five-year strategic plan. I am pleased to see that in the past six months, all of our businesses have made firm progress in accordance with the five-year strategic plan and our performance has met the expectations at the beginning of the year. During the reporting period, our footprints in overseas markets continued to expand. Meanwhile, we achieved the milestone of 7,000 stores globally, and it has been less than one year since we achieved the milestone of 6,000 stores. In the First Half of 2024, we had 502 net new stores at the group level, including 266 net new MINISO stores in overseas markets and 47 net new TOP TOY stores, both marking the fastest store opening paces during the first half of a year. MINISO in overseas markets and TOP TOY also maintained a double-digit same-store sales growth, acting as growth engines of the Company. We had 189 net new MINISO stores in mainland China in the First Half of 2024, and same-store sales of MINISO in mainland China recovered to 98.3% of the prior year's level, representing MINISO's industrial leading position and robust growth. As a result, revenue increased by 25% to RMB7.76 billion for the First Half of 2024, including a 7% same-store sales growth and a 19% average store count expansion."

"Despite short-term headwind and uncertainties brought by the macro environment, MINISO Group will still steadfastly focus on our long-term strategy, adhering to "Affordability", "Globalization" and "Product Innovation (IP design)". We will always uphold our "Happy Philosophy" and target to become the world's No.1 IP design retail group, maintaining strategic focus and moving toward our five-year strategic goals. Meanwhile, we are committed to providing competitive career development opportunities for employees and bringing long-term and sustainable return to shareholders." Mr. Ye continued.

Mr. Eason Zhang, CFO of MINISO, commented, "Thanks to our ongoing brand upgrade and increasing overseas revenue contribution, gross margin for the First Half of 2024 reached 43.7%, with a 4.1 percentage point increase year over year. Even though we are still at an investment stage in overseas markets, we have managed to maintain profitability at a healthy level under our effective cost control measures. This is evidenced by an 18% year-over-year increase in adjusted net profit and a 26% year-over-year increase in adjusted EBITDA. Excluding foreign exchange impacts, adjusted net margin would have been 16.2% for the First Half of 2024, compared with 16.1% for the same period of last year, implying our good profitability under scalable growth.

Our financial strategy will continue to remain disciplined in terms of budgeting, cost controls and allocation of capital as we commit to delivering stable profit and healthy cash flows. Our targets for the year of 2024 remain unchanged from our expectations at the beginning of the year, revenue is expected to increase 20% to 30% on year-over-year basis, and adjusted net profit target is RMB2.8 billion or higher."

"Our capital allocation strategy will also continue to balance fast growth and our commitment to bring stable and foreseeable returns to shareholders. The Board of the Company has approved an interim cash dividend for the First Half of 2024, with a total amount of approximately RMB621 million. Upon the payment of the interim dividend, the Company will have returned RMB1.4 billion in cash to shareholders through dividends and share repurchases from year to date. Since 2020, we will have returned RMB3.6 billion to shareholders upon the payment of the interim dividend, accounting for 62% of adjusted net profit accumulated from 2020 until the First half of 2024. We are confident in accomplishing our full-year business plan and five-year strategy and believe that our share price has been trading below its intrinsic value. Accordingly, the Board of the Company has approved a share repurchase program to make the best of the general mandate granted at its annual general meeting held in June 2024, under which the Company may repurchase its shares and/or ADSs in the next 12 months not exceeding 10% of the total outstanding shares and execute share repurchases in the open market subject to market conditions. We believe that the share repurchase program is in the best interests of the Company and its shareholders as a whole and creates value for shareholders." Mr. Zhang concluded.

Interim Dividend Declaration

On August 30, 2024, the Company's board of directors approved the distribution of an interim cash dividend in the amount of US$0.2744 per American Depositary Share ("ADS") or US$0.0686 per ordinary share, to holders of ADSs and ordinary shares of record as of the close of business on September 13, 2024, New York Time and Beijing/Hong Kong Time, respectively. The ex-dividend date will be September 12, 2024. The payment date is expected to be September 23, 2024 for holders of ordinary shares and September 27, 2024 for holders of ADSs. The aggregate amount of cash dividend to be paid is approximately US$85.5 million (RMB621.3 million at an exchange rate of RMB7.2672 to US$1.0000), which is approximately 50% of the Company's adjusted net profit for the First Half of 2024 and will be distributed from additional paid-in capital and settled by a cash distribution.

For holders of ordinary shares, in order to qualify for the interim cash dividend, all valid documents for the transfer of ordinary shares accompanied by the relevant share certificates must be lodged for registration with the Company's Hong Kong share registrar, Computershare Hong Kong Investor Services Limited, at Shops 1712-1716, 17th Floor, Hopewell Centre, 183 Queen's Road East, Wanchai, Hong Kong no later than 4:30 P.M. on September 13, 2024 (Beijing/Hong Kong Time).

Unaudited Financial Results for the June Quarter 2024

Revenue was RMB4,035.2 million (US$555.3 million), representing an increase of 24.1% year over year. Revenue from mainland China increased by 18.1% year over year, accelerated from the March quarter, including (i) an increase of 17.4% in revenue from MINISO's offline stores in mainland China, and (ii) an increase of 24.3% in revenue from TOP TOY. Revenue from overseas markets increased 35.5% to RMB1,510.1 million (US$207.8 million), breaking its previous record set in December quarter of 2023, which was usually a peak season in overseas markets.

For more information on the composition and year-over-year change of revenue, please refer to the "Unaudited Additional Information" in this press release.

Cost of sales was RMB2,261.9 million (US$311.2 million), representing an increase of 15.6% year over year.

Gross profit was RMB1,773.3 million (US$244.0 million), representing an increase of 36.9% year over year.

Gross margin was 43.9%, representing a record high with an increase of 4.1 percentage points year over year.

Selling and distribution expenses were RMB826.1 million (US$113.7 million), representing an increase of 72.5% year over year. Excluding share-based compensation expenses, selling and distribution expenses were RMB808.6 million (US$111.3 million), representing an increase of 76.4% year over year. The year-over-year increase was mainly attributable to the Company's investments into directly operated stores both in mainland China and overseas markets to pursue the future success of the Company's business, especially in strategic overseas markets such as the U.S. market. As of June 30, 2024, total number of directly operated stores in overseas markets was 343, nearly doubling such figure compared to a year ago. In the June Quarter, revenue from directly operated stores increased 109.3%, while related expenses including rental and related expenses, depreciation and amortization expenses, and payroll excluding share-based compensation expenses increased 85.8%.

General and administrative expenses were RMB227.2 million (US$31.3 million), representing an increase of 38.1% year over year. Excluding share-based compensation expenses, general and administrative expenses were RMB211.1 million (US$29.1 million), representing an increase of 31.2% year over year. The year-over-year increase was primarily due to the increase of personnel-related expenses in relation to the growth of the Company's business.

Other net income was RMB26.9 million (US$3.7 million), compared to RMB38.0 million in the same period of 2023. The year-over-year decrease was mainly due to a net exchange loss of RMB4.2 million (US$0.6 million) in the June Quarter, compared to a net exchange gain of RMB66.1 million in the same period of last year.

Profit for the period was RMB591.4 million (US$81.4 million), representing an increase of 8.1% year over year.

Adjusted net profit, which represents profit for the period excluding equity-settled share-based payment expenses, was RMB625.0 million (US$86.0 million), representing an increase of 9.4% year over year. Adjusted net profit included a net foreign exchange loss of RMB4.2 million (US$0.6 million) in the June Quarter, compared to a net foreign exchange gain of RMB66.1 million in the same period of last year. Excluding net foreign exchange loss and gain, adjusted net profit would have increased 24.6% year over year.

Adjusted net margin was 15.5%, compared to 17.6% in the same period of 2023. Excluding net foreign exchange loss and gain, adjusted net margin would have been 15.6%, compared to 15.5% in the same period of 2023.

Adjusted EBITDA was RMB1,002.0 million (US$137.9 million), representing an increase of 17.1% year over year.

Adjusted EBITDA margin was 24.8%, compared to 26.3% in the same period of 2023.

Basic and diluted earnings per ADS were both RMB1.88 (US$0.26) in the June Quarter, representing an increase of 9.3% year over year from RMB1.72 in the same period of 2023. Each ADS represents four of the Company's ordinary shares.

Adjusted basic and diluted earnings per ADS were both RMB2.00 (US$0.28) in the June Quarter, representing an increase of 11.1% year over year from RMB1.80 in the same period of 2023.

Unaudited Financial Results for the First Half of 2024

Revenue was RMB7,758.7 million (US$1,067.6 million), representing an increase of 25.0% year over year, primarily driven by an 18.8% year-over-year increase in average store count, and an around 7% same-store sales growth on group level.

Revenue from mainland China increased by 17.2% to RMB5,026.7 million (US$691.7 million), including (i) an increase of 16.5% in revenue from MINISO's offline stores in mainland China, which was primarily due to a 16.0% year-over-year growth in average store count, while same-store sales were 98.3% of the prior year's level, and (ii) an increase of 37.9% in revenue from TOP TOY, which was primarily powered by a strong same-store sales growth of 13.6% and a rapid growth in average store count.

Revenue from overseas markets increased 42.6% to RMB2,732.0 million (US$375.9 million). The year-over-year increase was primarily due to an increase of 21.8% in average store count, coupled with a strong same-store sales growth of 16.3%. Revenue from overseas markets contributed 35.2% of the Company's total revenue for the First Half of 2024, compared to 30.9% for the same period in 2023.

For more information on the composition and year-over-year change of revenue, please refer to the "Unaudited Additional Information" in this press release.

Cost of sales was RMB4,369.0 million (US$601.2 million), representing an increase of 16.5% year over year.

Gross profit was RMB3,389.8 million (US$466.5 million), representing an increase of 37.9% year over year.

Gross margin was 43.7%, representing an increase of 4.1 percentage points. The year-over-year increase in gross margin was primarily due to (i) higher revenue contribution from directly operated markets which accounted for 55.7% of revenue from overseas markets, compared to 45.7% in the same period of 2023, (ii) higher gross margin in mainland China contributed by newly launched products in relation to the Company's execution of IP strategy and strategic brand upgrade of MINISO, and (iii) higher gross margin of TOP TOY due to a shift in product mix towards more profitable products.

Other income was RMB12.7 million (US$1.7 million), compared to RMB3.6 million in the same period of 2023. The increase was primarily due to an increase in income from depositary bank.

Selling and distribution expenses were RMB1,522.1 million (US$209.4 million), increased by 65.8% year over year. Excluding share-based compensation expenses, selling and distribution expenses were RMB1,480.6 million (US$203.7million), increased by 66.4% year over year. The year-over-year increase was mainly attributable to the Company's investments into directly operated stores both in mainland China and overseas markets to pursue the future success of the Company's business, especially in strategic overseas markets such as the U.S. market. As of June 30, 2024, total number of directly operated stores in overseas markets was 343, nearly doubling such figure compared to a year ago. In the First Half of 2024, revenue from directly operated stores increased 111.4%, while related expenses including rental and related expenses, depreciation and amortization expenses and payroll excluding share-based compensation expenses increased 82.7%. These new stores are expected to contribute more substantial sales in the second half of 2024. Promotion and advertising expenses increased 46.5% in the First Half of 2024, as a percentage of revenue stabilizing at around 3% in both comparative periods. Licensing expenses increased 24.2%, consistent with revenue growth. Logistics expenses increased 54.3%, reflecting the rising freight costs caused by the tension in international shipping during the First Half of 2024.

General and administrative expenses were RMB418.6 million (US$57.6 million), increased by 30.9% year over year. Excluding share-based compensation expenses, general and administrative expenses were RMB395.6 million (US$54.4 million), increased by 26.9% year over year. The year-over-year increase was primarily due to the increase of personnel-related expenses in relation to the growth of the Company's business.

Other net income was RMB41.7 million (US$5.7 million), compared to RMB41.3 million in the same period of 2023.

Operating profit was RMB1,494.8 million (US$205.7 million), representing an increase of 18.1% year over year.

Net finance income was RMB34.0 million (US$4.7 million), compared to RMB62.3 million in the same period of 2023. The year-over-year decrease was mainly due to a decrease in interest income as a result of decreased principal in bank deposits, and an increase in finance cost due to increased interest on lease liabilities.

Profit for the period was RMB1,177.4 million (US$162.0 million), compared to RMB1,017.9 million in the same period of 2023, representing an increase of 15.7% year over year.

Adjusted net profit, which represents profit for the period excluding equity-settled share-based payment expenses, was RMB1,241.9 million (US$170.9 million), representing an increase of 17.8% year over year. Adjusted net profit included a net foreign exchange loss of RMB12.4 million (US$1.7 million) in the First Half of 2024, compared to a net foreign exchange gain of RMB54.9 million in the same period of last year. Excluding net foreign exchange loss and gain, adjusted net profit would have increased 25.5% year over year.

Adjusted net margin was 16.0%, compared to 17.0% in the same period of 2023. Excluding net foreign exchange loss and gain, adjusted net margin would have been 16.2%, compared to 16.1% in the same period of 2023.

Adjusted EBITDA increased 26.0% year over year to RMB1,967.4 million (US$270.7 million).

Adjusted EBITDA margin was 25.4%, compared to 25.2% in the same period of 2023.

Basic earnings per ADS increased 16.0% year over year to RMB3.76 (US$0.52), compared to RMB3.24 in the same period of 2023.

Diluted earnings per ADS increased 17.5% year over year to RMB3.76 (US$0.52), compared to RMB3.20 in the same period of 2023.

Adjusted basic earnings per ADS increased 17.9% year over year to RMB3.96 (US$0.54), compared to RMB3.36 in the same period of 2023.

Adjusted diluted earnings per ADS increased 19.3% year over year to RMB3.96 (US$0.54), compared to RMB3.32 in the same period of 2023.

Net cash from operating activities increased 4.9% year over year to RMB1,293.8 million (US$178.0 million) for the First Half of 2024. Capital expenditure was RMB302.8 million (US$41.7 million) and free cash flow was RMB991.0 million (US$136.4 million) for the First Half of 2024.

Conference Call

The Company's management will hold an earnings conference call at 5:00 A.M. Eastern Time on Friday, August 30, 2024 (5:00 P.M. Beijing Time on the same day) to discuss the financial results. The conference call can be accessed by the following Zoom link or dialing the following numbers:

Access 1

Join Zoom meeting.

Zoom link: https://zoom.us/j/95898852484?pwd=tBbbJPUtyGu20f1OCy4sxYDNBAGy72.1

Meeting Number: 958 9885 2484

Meeting Passcode:9896

Access 2

Listeners may access the call by dialing the following numbers with the same meeting number and passcode with access 1.

United States:	+1 689 278 1000 (or +1 719 359 4580)
Hong Kong, China:	+852 5803 3730 (or +852 5803 3731)
United Kingdom:	+44 203 481 5237 (or +44 131 460 1196)
France:	+33 1 7037 9729 (or +33 1 7037 2246)
Singapore:	+65 3158 7288 (or +65 3165 1065)
Canada:	+1 438 809 7799 (or +1 204 272 7920)

Access 3

Listeners can also access the meeting through the Company's investor relations website at https://ir.miniso.com/.

The replay will be available approximately two hours after the conclusion of the live event at the Company's investor relations website at https://ir.miniso.com/.

About MINISO Group

MINISO Group is a global value retailer offering a variety of trendy lifestyle products featuring IP design. The Company serves consumers primarily through its large network of MINISO stores, and promotes a relaxing, treasure-hunting and engaging shopping experience full of delightful surprises that appeals to all demographics. Aesthetically pleasing design, quality and affordability are at the core of every product in MINISO's wide product portfolio, and the Company continually and frequently rolls out products with these qualities. Since the opening of its first store in China in 2013, the Company has built its flagship brand "MINISO" as a globally recognized retail brand and established a massive store network worldwide. For more information, please visit https://ir.miniso.com/.

Exchange Rate

The U.S. dollar (US$) amounts disclosed in this press release, except for those transaction amounts that were actually settled in U.S. dollars, are presented solely for the convenience of the readers. The conversion of Renminbi (RMB) into US$ in this press release is based on the exchange rate set forth in the H.10 statistical release of the Board of Governors of the Federal Reserve System as of June 28, 2024, which was RMB7.2672 to US$1.0000. The percentages stated in this press release are calculated based on the RMB amounts.

Non-IFRS Financial Measures

In evaluating the business, MINISO considers and uses adjusted net profit, adjusted net margin, adjusted EBITDA, adjusted EBITDA margin, adjusted basic and diluted net earnings per share and adjusted basic and diluted net earnings per ADS as supplemental measures to review and assess its operating performance. The presentation of these non-IFRS financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with IFRS. MINISO defines adjusted net profit as profit for the period excluding equity-settled share-based payment expenses. MINISO calculates adjusted net margin by dividing adjusted net profit by revenue for the same period. MINISO defines adjusted EBITDA as adjusted net profit plus depreciation and amortization, finance costs and income tax expense. Adjusted EBITDA margin is computed by dividing adjusted EBITDA by revenue for the period. MINISO computes adjusted basic and diluted net earnings per ADS by dividing adjusted net profit attributable to the equity shareholders of the Company by the number of ADSs represented by the number of ordinary shares used in the basic and diluted earnings per share calculation on an IFRS basis. MINISO computes adjusted basic and diluted net earnings per share in the same way as it calculates adjusted basic and diluted net earnings per ADS, except that it uses the number of ordinary shares used in the basic and diluted earnings per share calculation on an IFRS basis as the denominator instead of the number of ADSs represented by these ordinary shares.

MINISO presents these non-IFRS financial measures because they are used by the management to evaluate its operating performance and formulate business plans. These non-IFRS financial measures enable the management to assess its operating results without considering the impacts of the aforementioned non-cash and other adjustment items that MINISO does not consider to be indicative of its operating performance in the future. Accordingly, MINISO believes that the use of these non-IFRS financial measures provides useful information to investors and others in understanding and evaluating its operating results in the same manner as the management and board of directors.

These non-IFRS financial measures are not defined under IFRS and are not presented in accordance with IFRS. These non-IFRS financial measures have limitations as analytical tools. One of the key limitations of using these non-IFRS financial measures is that they do not reflect all items of income and expense that affect MINISO's operations. Further, these non-IFRS financial measures may differ from the non-IFRS information used by other companies, including peer companies, and therefore their comparability may be limited.

These non-IFRS financial measures should not be considered in isolation or construed as alternatives to profit, net profit margin, basic and diluted earnings per share and basic and diluted earnings per ADS, as applicable, or any other measures of performance or as indicators of MINISO's operating performance. Investors are encouraged to review MINISO's historical non-IFRS financial measures in light of the most directly comparable IFRS measures, as shown below. The non-IFRS financial measures presented here may not be comparable to similarly titled measures presented by other companies. Other companies may calculate similarly titled measures differently, limiting the usefulness of such measures when analyzing MINISO's data comparatively. MINISO encourages you to review its financial information in its entirety and not rely on a single financial measure.

For more information on the non-IFRS financial measures, please see the table captioned "Reconciliation of Non-IFRS Financial Measures" set forth at the end of this press release.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by words or phrases such as "may", "will", "expect", "anticipate", "aim", "estimate", "intend", "plan", "believe", "is/are likely to", "potential", "continue" or other similar expressions. Among other things, the quotations from management in this announcement, as well as MINISO's strategic and operational plans, contain forward-looking statements. MINISO may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission (the "SEC") and The Stock Exchange of Hong Kong Limited (the "HKEX"), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about MINISO's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: MINISO's mission, goals and strategies; future business development, financial conditions and results of operations; the expected growth of the retail market and the market of branded variety retail of lifestyle products in China and globally; expectations regarding demand for and market acceptance of MINISO's products; expectations regarding MINISO's relationships with consumers, suppliers, MINISO Retail Partners, local distributors, and other business partners; competition in the industry; proposed use of proceeds; and relevant government policies and regulations relating to MINISO's business and the industry. Further information regarding these and other risks is included in MINISO's filings with the SEC and the HKEX. All information provided in this press release and in the attachments is as of the date of this press release, and MINISO undertakes no obligation to update any forward-looking statement, except as required under applicable law.

Investor Relations Contacts:

Raine Hu
MINISO Group Holding Limited
Email: ir@miniso.com 
Phone: +86 (20) 36228788 Ext.8039

 

MINISO GROUP HOLDING LIMITED
UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF FINANCIAL POSITION
(Expressed in thousands)
		As at		As at
		December 31, 2023		June 30, 2024
		(Audited)		(Unaudited)
		RMB'000		RMB'000		US$'000
ASSETS
Non-current assets
Property, plant and equipment		769,306		1,047,687		144,167
Right-of-use assets		2,900,860		3,684,817		507,048
Intangible assets		19,554		12,333		1,697
Goodwill		21,643		21,247		2,924
Deferred tax assets		104,130		116,577		16,042
Other investments		90,603		106,102		14,600
Trade and other receivables		135,796		173,136		23,823
Term deposits		100,000		103,308		14,216
Interests in equity-accounted investees		15,783		14,814		2,038
		4,157,675		5,280,021		726,555
Current assets
Other investments		252,866		350,913		48,287
Inventories		1,922,241		1,949,849		268,308
Trade and other receivables		1,518,357		1,614,148		222,114
Cash and cash equivalents		6,415,441		6,233,089		857,702
Restricted cash		7,970		1,965		270
Term deposits		210,759		283,007		38,943
		10,327,634		10,432,971		1,435,624
Total assets		14,485,309		15,712,992		2,162,179

 

 

MINISO GROUP HOLDING LIMITED
UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF FINANCIAL POSITION (CONTINUED)
(Expressed in thousands)
		As at		As at
		December 31, 2023		June30, 2024
		(Audited)		(Unaudited)
		RMB'000		RMB'000		US$'000
EQUITY
Share capital		95		95		13
Additional paid-in capital		6,331,375		5,543,845		762,858
Other reserves		1,114,568		1,260,576		173,461
Retained earnings		1,722,157		2,892,259		397,988
Equity attributable to equity shareholders of the Company		9,168,195		9,696,775		1,334,320
Non-controlling interests		23,022		28,006		3,854
Total equity		9,191,217		9,724,781		1,338,174
LIABILITIES
Non-current liabilities
Contract liabilities		40,954		39,299		5,408
Loans and borrowings		6,533		6,414		883
Other payables		12,411		32,786		4,512
Lease liabilities		797,986		1,481,836		203,907
Deferred income		29,229		37,480		5,157
		887,113		1,597,815		219,867
Current liabilities
Contract liabilities		324,028		344,422		47,394
Loans and borrowings		726		713		98
Trade and other payables		3,389,826		3,328,888		458,070
Lease liabilities		447,319		455,453		62,672
Deferred income		6,644		6,685		920
Current taxation		238,436		254,235		34,984
		4,406,979		4,390,396		604,138
Total liabilities		5,294,092		5,988,211		824,005
Total equity and liabilities		14,485,309		15,712,992		2,162,179

 

 

MINISO GROUP HOLDING LIMITED
UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF PROFIT OR LOSS  AND OTHER COMPREHENSIVE INCOME
(Expressed in thousands, except for per ordinary share and per ADS data)
		Three months ended June 30,						Six months ended June 30,
		2023		2024				2023		2024
		(Unaudited)		(Unaudited)				(Unaudited)		(Unaudited)
		RMB'000		RMB'000		US$ '000		RMB'000		RMB'000		US$ '000
Revenue		3,252,182		4,035,212		555,264		6,206,330		7,758,743		1,067,639
Cost of sales		(1,956,535)		(2,261,884)		(311,246)		(3,748,938)		(4,368,957)		(601,188)
Gross profit		1,295,647		1,773,328		244,018		2,457,392		3,389,786		466,451
Other income		2,842		9,053		1,246		3,624		12,698		1,747
Selling and distribution expenses		(478,948)		(826,061)		(113,670)		(917,966)		(1,522,088)		(209,446)
General and administrative expenses		(164,499)		(227,232)		(31,268)		(319,705)		(418,573)		(57,598)
Other net income		37,966		26,867		3,697		41,256		41,696		5,738
Reversal/(Credit loss) of credit loss on trade and other receivables		460		(2,939)		(404)		4,788		(3,606)		(496)
Impairment loss on non-current assets		(3,448)		(1,492)		(205)		(3,448)		(5,104)		(702)
Operating profit		690,020		751,524		103,414		1,265,941		1,494,809		205,694
Finance income		46,814		33,716		4,639		80,541		74,606		10,266
Finance costs		(9,631)		(24,686)		(3,397)		(18,277)		(40,595)		(5,586)
Net finance income		37,183		9,030		1,242		62,264		34,011		4,680
Share of profit of an equity-accounted investees, net of tax		-		181		25		-		301		41
Profit before taxation		727,203		760,735		104,681		1,328,205		1,529,121		210,415
Income tax expense		(180,212)		(169,310)		(23,298)		(310,287)		(351,742)		(48,401)
Profit for the period		546,991		591,425		81,383		1,017,918		1,177,379		162,014
Attributable to:
Equity shareholders of the Company		539,331		587,630		80,861		1,004,836		1,170,102		161,013
Non-controlling interests		7,660		3,795		522		13,082		7,277		1,001
Earnings per share for ordinary shares
-Basic		0.43		0.47		0.06		0.81		0.94		0.13
-Diluted		0.43		0.47		0.06		0.80		0.94		0.13
Earnings per ADS
(Each ADS represents 4 ordinary shares)
-Basic		1.72		1.88		0.26		3.24		3.76		0.52
-Diluted		1.72		1.88		0.26		3.20		3.76		0.52

 

 

MINISO GROUP HOLDING LIMITED
UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF PROFIT OR LOSS  AND OTHER COMPREHENSIVE INCOME (CONTINUED)
(Expressed in thousands)
		Three months ended June 30,						Six months ended June 30,
		2023		2024				2023		2024
		(Unaudited)		(Unaudited)				(Unaudited)		(Unaudited)
		RMB'000		RMB'000		US$ '000		RMB'000		RMB'000		US$ '000
Profit for the period		546,991		591,425		81,383		1,017,918		1,177,379		162,014
Items that may be reclassified subsequently to profit or loss:
Exchange differences on translation of financial statements of foreign operations		62,799		2,990		411		54,832		6,845		941
Other comprehensive income for the period		62,799		2,990		411		54,832		6,845		941
Total comprehensive income for the period		609,790		594,415		81,794		1,072,750		1,184,224		162,955
Attributable to:
Equity shareholders of the Company		601,200		591,877		81,445		1,057,099		1,178,043		162,104
Non-controlling interests		8,590		2,538		349		15,651		6,181		851

 

 

MINISO GROUP HOLDING LIMITED
RECONCILIATION OF NON-IFRS FINANCIAL MEASURES
(Expressed in thousands, except for per share, per ADS data and percentages)
		Three months ended June 30,						Six months ended June 30,
		2023		2024				2023		2024
		(Unaudited)		(Unaudited)				(Unaudited)		(Unaudited)
		RMB'000		RMB'000		US$'000		RMB'000		RMB'000		US$'000
Reconciliation of profit for the period to adjusted net profit:
Profit for the period		546,991		591,425		81,383		1,017,918		1,177,379		162,014
Add back:
Equity-settled share-based payment expenses		24,212		33,570		4,619		36,302		64,507		8,876
Adjusted net profit		571,203		624,995		86,002		1,054,220		1,241,886		170,890
Adjusted net margin		17.6 %		15.5 %		15.5 %		17.0 %		16.0 %		16.0 %
Attributable to:
Equity shareholders of the Company		563,543		621,021		85,455		1,041,138		1,234,430		169,864
Non-controlling interests		7,660		3,974		547		13,082		7,456		1,026
Adjusted net earnings per share(1)
-Basic		0.45		0.50		0.07		0.84		0.99		0.14
-Diluted		0.45		0.50		0.07		0.83		0.99		0.14
Adjusted net earnings per ADS (Each ADS represents 4 ordinary shares)
-Basic		1.80		2.00		0.28		3.36		3.96		0.54
-Diluted		1.80		2.00		0.28		3.32		3.96		0.54
Reconciliation of adjusted net profit for the period to adjusted EBITDA:
Adjusted net profit		571,203		624,995		86,002		1,054,220		1,241,886		170,890
Add back:
Depreciation and amortization		94,379		183,029		25,186		179,004		333,131		45,840
Finance costs		9,631		24,686		3,397		18,277		40,595		5,586
Income tax expense		180,212		169,310		23,298		310,287		351,742		48,401
Adjusted EBITDA		855,425		1,002,020		137,883		1,561,788		1,967,354		270,717
Adjusted EBITDA margin		26.3 %		24.8 %		24.8 %		25.2 %		25.4 %		25.4 %

Note:

(1) Adjusted basic and diluted net earnings per share are computed by dividing adjusted net profit attributable to the equity shareholders of the Company by the number of ordinary shares used in the basic and diluted earnings per share calculation on an IFRS basis.

MINISO GROUP HOLDING LIMITED
UNAUDITED ADDITIONAL INFORMATION
(Expressed in thousands, except for percentages)
		Three months ended June 30,								Six months ended June 30,
		2023		2024				YoY		2023		2024				YoY
		RMB'000		RMB'000		US$'000				RMB'000		RMB'000		US$'000
Revenue
Mainland China		2,137,422		2,525,064		347,460		18.1 %		4,290,654		5,026,729		691,701		17.2 %
-MINISO Brand(1)		1,951,592		2,308,008		317,592		18.3 %		3,952,460		4,592,798		631,990		16.2 %
-TOP TOY Brand		172,965		214,952		29,578		24.3 %		310,867		428,772		59,001		37.9 %
-Others(2)		12,865		2,104		290		(83.6) %		27,327		5,159		710		(81.1) %
Overseas		1,114,760		1,510,148		207,804		35.5 %		1,915,676		2,732,014		375,938		42.6 %
		3,252,182		4,035,212		555,264		24.1 %		6,206,330		7,758,743		1,067,639		25.0 %

Note:

(1) "MINISO Brand" refers to the revenue generated from MINISO brand including revenue from offline stores, e-commerce and others in mainland China.

(2) "Others" refers to revenue generated from other operating segments such as "WonderLife", which was a secondary brand targeting on lower-tier cities in mainland China, aggregated and presented as "others". As the MINISO brand increasingly penetrated into lower-tier cities in mainland China, "WonderLife" has become marginalized.

MINISO GROUP HOLDING LIMITED
UNAUDITED ADDITIONAL INFORMATION
NUMBER OF MINISO STORES IN MAINLAND CHINA
	As of
	June 30, 2023		December 31, 2023		June 30, 2024		YoY		YTD(1)
By City Tiers
First-tier cities	474		522		541		67		19
Second-tier cities	1,496		1,617		1,705		209		88
Third- or lower-tier cities	1,634		1,787		1,869		235		82
Total	3,604		3,926		4,115		511		189

Note:

(1) "YTD" refers to the period starting from January 1, 2024 to June 30, 2024.

MINISO GROUP HOLDING LIMITED
UNAUDITED ADDITIONAL INFORMATION
NUMBER OF MINISO STORES IN OVERSEAS MARKETS
	As of
	June 30, 2023		December 31, 2023		June 30, 2024				YoY		YTD(1)
By Regions
Asia excluding China	1,206		1,333		1,484				278		151
North America	123		172		234				111		62
Latin America	492		552		584				92		32
Europe	198		231		244				46		13
Others	168		199		207				39		8
Total	2,187		2,487		2,753				566		266

Note:

(1) "YTD" refers to the period starting from January 1, 2024 to June 30, 2024.

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SOURCE MINISO Group Holding Limited

FAQ

What was MINISO's revenue growth in Q2 2024?

MINISO's revenue grew 24.1% year-over-year to RMB4,035.2 million in Q2 2024.

How many new stores did MINISO open in the first half of 2024?

MINISO opened 455 net new stores globally in the first half of 2024, including 266 new stores in overseas markets.

What was MINISO's gross margin in Q2 2024?

MINISO's gross margin reached a record high of 43.9% in Q2 2024, up 4.1 percentage points year-over-year.

Did MINISO declare a dividend for H1 2024?

Yes, MINISO declared an interim cash dividend of US$0.2744 per ADS for the first half of 2024.

What is MINISO's revenue growth target for full year 2024?

MINISO maintained its full year 2024 revenue growth target of 20-30% year-over-year.