Miniso Group Holding Ltd Stock Price, News & Analysis

MINISO announced significant achievements at its Global Brand Strategic Upgrade Results Launch Conference 2024 in Shanghai. The company has partnered with over 150 global IPs, including Harry Potter and Disney, generating over 10 billion RMB in IP product sales. MINISO operates in 111 countries with 2,753 stores outside mainland China, implementing a seven-tier store format. The company launched MINISO LAND, its first scenario-based IP collection store in Shanghai, and introduced MINISO FRIENDS format targeting Gen-Z customers. The company has over 100 million registered members globally, with overseas membership growing 63% since 2024.

MINISO opened its newest IP Collection Store at Toronto's Eaton Centre on October 19, featuring Sanrio characters. The 300-square-meter store showcases various themed sections including Sanrio, Harry Potter, Loopy, and Barbie collections. The store marks the Canadian debut of MINISO's Harry Potter collection, which has been successful in Hong Kong and globally. The location features dedicated zones for perfumes, personal care, cosmetics, and electronics. The opening celebration included a live DJ, ribbon-cutting ceremony, and special promotions. This expansion follows the success of MINISO's West Vancouver flagship store, with more locations planned across Canada.

MINISO opened its new Vancouver flagship store at CF Richmond Centre on September 28, 2024. The 3500-square-feet pink-themed store offers around 3000 SKUs, including collaborations with Disney, Sanrio, BT21, Chiikawa, and Zanmang Loopy. The store features unique installations like a pink Ferris wheel and an interactive makeup area.

The opening celebration included live performances, photo booths, and special promotions. This flagship marks a key step in MINISO's strategic expansion across Canada, with plans to open more stores in 2024, including a themed store at Eaton Centre and locations across Quebec. The brand aims to bring joyful shopping experiences to a wider audience through innovative designs and expanded IP product sections.

MINISO Group announced a significant acquisition, entering into share purchase agreements to acquire 29.4% of Yonghui Superstores for RMB6.3 billion. This transaction will make MINISO the largest single shareholder of Yonghui, a leading retail chain in China with approximately 850 supermarkets and 2023 revenue of RMB78.6 billion. The acquisition involves purchasing shares from subsidiaries of DFI Retail Group Holdings and JD.com. The purchase price of RMB2.35 per share represents a 3.1% premium to Yonghui's recent closing price. The deal, expected to close in the first half of 2025, is subject to regulatory approvals and shareholder consent. MINISO plans to fund the acquisition through internal resources and external financing. The company aims to leverage this acquisition to enhance economies of scale, optimize cost structures, and diversify its business portfolio.

MINISO, the global lifestyle brand, has opened its first Sanrio-themed store in Australia on September 7th, 2024. Located on George Street in Sydney, this 300 square meter flagship store offers over 2,500 SKUs, with 70% of products being IP-related. The store features popular Sanrio characters like Kuromi, Melody, and Cinnamoroll, as well as Disney and BT21 products. During its opening weekend, the store set a new record for highest sales per square meter among all MINISO stores. To celebrate the launch, MINISO introduced a -edition 'Kroo Bag' inspired by Australia's iconic kangaroo. The company plans to expand its presence in key Australian cities, upgrading existing stores and targeting both prime business districts and emerging areas.

MINISO has opened its largest global flagship store in Jakarta, Indonesia, spanning 3,000 square meters. The store, designed as a 'Dream Castle Amusement Park,' features eight product categories and three themed IP zones. This launch is part of MINISO's 'Super IP + Super Store' concept, blending globally recognized IPs with innovative retail environments.

The grand opening on August 31 set a new global single-day sales record of RMB 1.18 million (over USD 166,000) for a single MINISO store. Since entering Indonesia in 2017, MINISO has expanded to over 300 stores nationwide. The company plans to accelerate its expansion across Southeast Asia and globally, aiming to open 900 to 1,100 new stores annually over the next five years.

MINISO Group Holding (NYSE: MNSO; HKEX: 9896) has announced a HKD2 billion share repurchase program approved by its board of directors on August 30, 2024. The program will run for 12 months and allows the company to repurchase outstanding ordinary shares and/or American depositary shares. MINISO plans to fund the repurchases from surplus cash, expressing confidence in its business outlook and believing its current share price is below intrinsic value. The repurchases aim to promote shareholder interests and balance growth with stable returns. Purchases may be made on the open market, through private transactions, or other legal means, subject to market conditions and regulations. The program will be conducted under shareholder-approved mandates, with careful consideration to avoid triggering mandatory offer obligations.

MINISO Group reported strong financial results for Q2 2024 and H1 2024:

- Q2 revenue up 24.1% YoY to RMB4,035.2 million, surpassing RMB4 billion for first time

- Q2 gross profit up 36.9% YoY to RMB1,773.3 million

- Q2 gross margin reached record high of 43.9%

- Q2 adjusted net profit up 9.4% YoY to RMB625.0 million

- H1 revenue up 25.0% YoY to RMB7,758.7 million

- H1 gross profit up 37.9% YoY to RMB3,389.8 million

- H1 adjusted net profit up 17.8% YoY to RMB1,241.9 million

Key drivers were global store network expansion, strong overseas growth, and improved margins. The company declared an interim dividend and approved a new share repurchase program.

MINISO, the global lifestyle brand, celebrated the grand opening of its 200th store in the United States on August 24, 2024, at Santa Monica's 3rd Street Promenade. This milestone underscores MINISO's rapid expansion in the U.S. market, with new stores opening in key locations like Times Square and the American Dream Mall. The Santa Monica store, spanning over 3,700 square feet, features dedicated zones showcasing collaborations with popular IPs such as Disney, Sanrio, and Minions.

The store's opening highlighted MINISO's strategic use of global IPs to create meaningful connections with consumers. It also debuted the exclusive Disney Stamp blind box series, reflecting the brand's commitment to innovative product offerings. With 200 stores now established across North America, including over 20 U.S. states, MINISO continues to strengthen its position as a leading global lifestyle brand.