MINISO Group Holding Limited reports developments as a global value retailer of trendy lifestyle products featuring IP designs. The company serves consumers through the MINISO store network and operates TOP TOY for pop toys, with updates often centered on store openings, same-store sales or GMV, revenue, margins, and brand performance in mainland China and overseas markets.
MINISO also discloses annual general meeting materials, annual reporting, ADS and Hong Kong ordinary-share voting matters, ownership and governance updates, and capital-market communications tied to its NYSE and HKEX listings.
MINISO Group (NYSE: MNSO; HKEX: 9896) has announced its Annual General Meeting (AGM) scheduled for June 12, 2025, at 11:00 a.m. Hong Kong time. The company has filed its annual report on Form 20-F for the fiscal year ended December 31, 2024, with both the SEC and HKEx.
In a significant development, KPMG will retire as the company's auditors after the AGM. The Board, with recommendation from the Audit Committee, proposes to appoint Ernst & Young (EY) as the new auditors, subject to shareholder approval at the AGM. The change is aimed at enhancing audit independence and objectivity.
Shareholders of record as of May 13, 2025, are eligible to vote at the AGM. The company will provide hard copies of its annual report upon request.
MINISO (MNSO) launches its first-ever Disney's Stitch pop-up stores in the United States, operating from April to June 2025 at the American Dream Mall in New York and LA's Los Cerritos Center. The pop-up features nearly 200 Disney's Stitch collaboration products, with prices ranging from $2 to $20.
The -time stores showcase Stitch-themed merchandise including plush toys, electronics, and home accessories. The launch event at American Dream Mall attracted over 400 fans, with all 2,000 -edition vinyl blind boxes selling out on opening day at both locations.
The initiative aligns with MINISO's Super IP strategy of collaborating with global brands, strategically timing with Disney's upcoming Lilo & Stitch live-action film premiere on May 23, 2025. The company plans to expand these pop-up experiences globally, including markets such as China, Australia, Indonesia, Singapore, and Canada.
MINISO Group (NYSE: MNSO) reported strong financial results for FY2024, with revenue increasing 22.8% YoY to RMB17.0 billion (US$2.3 billion). The company achieved a record high gross margin of 44.9%, marking eight consecutive quarters of growth.
Key highlights include:
- Profit increased 15.9% YoY to RMB2.6 billion
- Adjusted diluted EPS grew 16.0% to RMB8.68
- Added 1,219 net new stores globally, reaching 7,780 total stores
- Overseas MINISO stores reached 3,000-store milestone
- Returned RMB1.57 billion to shareholders through dividends and buybacks
The company's overseas expansion accelerated, with international markets contributing 39.4% of MINISO brand revenue. The Board declared a final dividend of US$0.3268 per ADS and extended the share repurchase program until June 2026.
MINISO Group (NYSE: MNSO; HKEX: 9896), a global value retailer specializing in trendy lifestyle products with IP design, has announced its upcoming financial results release. The company will disclose its December quarter and full year 2024 financial results before U.S. market opening on March 21, 2025.
Management will host an earnings conference call at 5:00 A.M. Eastern Time (5:00 P.M. Beijing Time) on the same day, featuring simultaneous English interpretation. The call will be accessible via Zoom, phone dial-in, and the company's investor relations website.
MINISO, which opened its first store in China in 2013, has since established itself as a globally recognized retail brand known for aesthetically pleasing design, quality, and affordable products.
MINISO has reported significant growth in its US operations for 2024, with membership increasing by 250% to approximately 2 million members. The company saw member spending nearly quadruple compared to the previous year, with blind box sales contributing about one-quarter of 2024 performance.
The company has implemented an upgraded membership program in January 2025, featuring benefits like birthday blind box cards, points for discounts, and reduced SVIP thresholds. MINISO's localization strategy includes collaborations with popular IPs like Harry Potter and One Piece, and diversification of store formats including IP-themed pop-up stores.
Since 2019, MINISO's product unit price and average transaction value have nearly doubled in the US market. The company added 449 new stores globally in the first three quarters of 2024, reaching its 200th US store milestone mid-year, with presence in over 40 states. Globally, MINISO now operates in 112 countries and regions, with total membership exceeding 100 million.
MINISO Group (NYSE: MNSO; HKEX: 9896) announced that its extraordinary general meeting (EGM) was successfully held in Hong Kong on January 17, 2025. The shareholders approved all proposed resolutions related to the company's planned acquisition of shares in Yonghui Superstores Co., . The company expects to finalize the acquisition once all remaining closing conditions outlined in the share purchase agreements are either satisfied or waived.
MINISO celebrated the grand opening of its Thailand flagship store in Bangkok's Asiatique the Riverfront on January 11, 2025. The store, located next to Bangkok's largest Ferris wheel, features over 20 IP collections including Harry Potter and Disney series.
The flagship store represents a significant milestone in MINISO's Southeast Asian expansion strategy, featuring immersive IP-themed experience zones and extensive product lineups. The company has implemented 'super store' and 'super IP' strategies across Southeast Asia, including the opening of its largest global store in Jakarta (3,000 square meters) in August 2024 and its largest Singapore store at PLQ Mall in December 2024.
MINISO has collaborated with more than 150 IPs globally, resulting in sales of over 800 million IP products. The company continues to expand its presence through IP-themed stores and pop-ups across Southeast Asia, including specialized stores in Kuala Lumpur, Hong Kong, Vietnam, and Singapore's Changi Airport.
MINISO Group (NYSE: MNSO; HKEX: 9896) has completed a US$550 million offering of equity linked securities due 2032. The securities bear a 0.5% annual interest rate, payable semiannually, and can be exchanged for cash starting six years after the closing date until maturity.
The company implemented Call Spread Transactions, with the securities and lower strike call settled in cash, while shares may be issued under the upper strike warrant. The initial exercise price is set at HK$64.395 per Share, a 26.1% premium over the reference price of HK$51.05. The upper strike exercise price is HK$102.10, representing a 100% premium.
The securities are listed on the Singapore Exchange Securities Trading and were offered to non-U.S. persons in offshore transactions under Regulation S.
MINISO Group (NYSE: MNSO) has announced a US$550 million offering of equity linked securities due 2032. The Securities will bear a 0.5% annual interest rate, payable semiannually, with an initial exercise price of HK$64.395 per Share, representing a 32.5% premium over the expected offer price.
The company plans to use 50% of the net proceeds for overseas expansion, supply chain optimization, brand building, and working capital, while the other 50% will be used for share repurchases. The Securities will be exchangeable for cash from January 14, 2031, and include Call Spread Transactions to reduce potential dilution and offset cash payments.
Security holders can require MINISO to redeem their Securities on January 14, 2028, and January 14, 2030, at 100% of the principal amount plus accrued interest. The offering is expected to close around January 14, 2025.
MINISO (NYSE: MNSO) launched its largest store in Spain on December 20, marking the first MINISO LAND store in Europe. Located in Madrid's Gran Via, this 1100m² flagship store introduces an innovative 'IP theme park-style' shopping concept, featuring collaborations with major brands like Harry Potter, Sanrio, Snoopy, and Disney.
The two-floor store showcases over 6,000 different products, with approximately 70% being IP collaboration items. The location features distinctive zones including a blind box area, cosmetics section, claw machine experience area, and themed spaces. The store's exterior boasts a 20-meter Sanrio-inspired glass façade.
This opening is part of MINISO's European expansion strategy. As of September 2024, MINISO operates approximately 7,200 stores globally, including 260 in Europe, with plans for further expansion.